In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons. First, American consumers are exposed toso much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general. Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification. Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The main idea of both the passage and the lecture is about the wood companies’ certificated. In this line of thought, the reading states that these certificates are not a trustworthy manner. The companies feel this way for three reasons. The lecturer, on the other hand, casts doubt on all of the three episodes of arguments mentioned in the passage, believing that none of these strategies are practical and lead to the real world. In the rest of the passage, a comparison between them is provided.
First of all, the reading and the listening materials talk about American clients’ trust in the advertising. The author explains that American clients have not much trust in the advertising; on the contrary, the lecturer believes that the users are very favorably to wood products ecologically certified by independent organizations with an international reputation. This directly contradicts what the passage indicates.
Second, both the text and the talk discuss the wood product’s price. The author points out that if the wood’s firms get an ecological certification, their products’ price grown; therefore, the author elaborates that this event makes their products expensive. However, the lecturer notes that American clients usually choose lower price products, in the case of choosing between two products with low price tolerance, they would choose the products which certified ecologically. This was another place where experience contradicted the theory.
Eventually, products are transported in all of the worlds which are discussed by both the passage and the lecture. The author mentions that wood’s corporation sells most of their products in the United States, accordingly if they can market their products abroad, can pursue certification. The lecturer rebuts this argument. The lecturer states that although American corporation collects costumes slowly if foreign corporations come to the United States can roll up huge costumes in the American’s market. This opinion directly contradicts the passage presented and making it feasible.
Sum up, although the passage provides some reasons to disagree with giving wood companies the eco-certificated, the lecture opposes about the effectiveness and possibility of those reasons.
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Grammar and spelling errors:
Line 1, column 292, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...urer, on the other hand, casts doubt on all of the three episodes of arguments mentioned i...
^^^^^^^^^^
Line 5, column 340, Rule ID: AFFORD_VB[1]
Message: This verb is used with the infinitive: 'to low', 'to lower'
Suggestion: to low; to lower
...es that American clients usually choose lower price products, in the case of choosing...
^^^^^
Line 7, column 41, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...Eventually, products are transported in all of the worlds which are discussed by both the ...
^^^^^^^^^^
Line 7, column 332, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...on. The lecturer rebuts this argument. The lecturer states that although American ...
^^^
Transition Words or Phrases used:
accordingly, but, first, however, if, second, so, therefore, first of all, on the contrary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 27.0 22.412803532 120% => Less pronouns wanted
Preposition: 40.0 30.3222958057 132% => OK
Nominalization: 8.0 5.01324503311 160% => OK
Performance on vocabulary words:
No of characters: 1951.0 1373.03311258 142% => OK
No of words: 343.0 270.72406181 127% => OK
Chars per words: 5.68804664723 5.08290768461 112% => OK
Fourth root words length: 4.30351707066 4.04702891845 106% => OK
Word Length SD: 3.13702894859 2.5805825403 122% => OK
Unique words: 184.0 145.348785872 127% => OK
Unique words percentage: 0.536443148688 0.540411800872 99% => OK
syllable_count: 595.8 419.366225166 142% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 15.0 8.23620309051 182% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 5.0 2.5761589404 194% => OK
Performance on sentences:
How many sentences: 18.0 13.0662251656 138% => OK
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 66.9163841607 49.2860985944 136% => OK
Chars per sentence: 108.388888889 110.228320801 98% => OK
Words per sentence: 19.0555555556 21.698381199 88% => OK
Discourse Markers: 6.05555555556 7.06452816374 86% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 8.0 4.45695364238 179% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0964156736676 0.272083759551 35% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0306970900669 0.0996497079465 31% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.043770208762 0.0662205650399 66% => OK
Paragraph topic coherence: 0.060864727101 0.162205337803 38% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.030320947644 0.0443174109184 68% => OK
Essay readability:
automated_readability_index: 14.9 13.3589403974 112% => OK
flesch_reading_ease: 43.73 53.8541721854 81% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.9 11.0289183223 108% => OK
coleman_liau_index: 15.72 12.2367328918 128% => OK
dale_chall_readability_score: 8.86 8.42419426049 105% => OK
difficult_words: 93.0 63.6247240618 146% => OK
linsear_write_formula: 8.5 10.7273730684 79% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Write the essay in 20 minutes.
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.