"Over the past year, our late-night news program has devoted increased time to national news and less to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
With the past year of changing the programing on the late night news, more specific information and evidence is needed to ensure that changing back to the old programming would have the desired effect of attracting more viewers and maintaining (if not restoring) advertising revenues to former levels.
One incredibly important piece of information to evaluate would be to how levels of viewership on comparable late night news programs have changed over the last year as well. Looking to competitors in the area would be the first step in best guaging how to move forward. This fact covers things twofold: If other news programs have changed their focus towards national news, have they seen similar dips in viewership and advertising? If so, this would reenforce the argument that the dip in viewership and advertising is due to the change in programming focus.
In the other scenario if other news programs haven't changed, and still maintain focus and air-time on the weather and local news, guaging their viewership and advertising is the single most important specific evidence that could be gathered to evaluate the way forward. If other comparable news programs have maintained the same focus, and seen the same decreases in viewership and advertising, than it can be assumed that changing back to the old focus will not have the desired effect. However, if the same decrease hasn't been seen in comparable late-high programs, then it can be assumed that changing back to the old programs (particularly with the amount of complaints made by viewers to go back to the old programming) will have the desired effect.
Another piece of specific evidence that needs to be guaged is viewership with advertising. Without viewership, advertising (which depends on viewers to consume it) is destined to fall. As go the viewers, so goes the advertising, and with it revenue.
There are other secondary and subsidiary pieces of evidence that can be useful in best evaluating the argument for bringing back the programming focus on weather and local news. What demographic watches late-night news? With the advent and emergence of the internet, and with it news and weather at our fingers tips and click of a button on an app or on Google, news is readily accessable at a moments notice. It can be assumed, then, that the people watching late-night TV programming are of the 'older' crowd, and therefore explaining why viewership is dipping.
The internet also may affect more than just who is consuming the news (i.e. young people), but what news they are actually consuming. The internet exposes people to news from all over the world and from an abosolute cornicopia of sources. The deluge of information that can be consumed, can be almost overwhelming. Siphening out local news from all the news of the world, is a chore in and of itself. Late-night news programming, with its shift to national news, perhaps is creating a redundency that doesn't need to be there. Focusing more on the local news and weather could possibly fill a void to some viewers, therefore reinforcing the argument of moving back to local news and weather.
Overall, some other pieces of information and evidence are still needed to more adequately evaluate the argument posed above. However, I believe there is no downside to switching back to the previous programming, as evidenced by the complaints of viewers, and evidence of a dip in viewership and advertising after the previous year's shift.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-01-25 | lucasjohnbaker | 66 | view |
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Grammar and spelling errors:
Line 5, column 46, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
...e other scenario if other news programs havent changed, and still maintain focus and a...
^^^^^^
Line 5, column 519, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...d effect. However, if the same decrease hasnt been seen in comparable late-high progr...
^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...gramming will have the desired effect. Another piece of specific evidence that ...
^^^
Line 11, column 238, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rom an abosolute cornicopia of sources. The deluge of information that can be consu...
^^^
Line 11, column 500, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
..., perhaps is creating a redundency that doesnt need to be there. Focusing more on the ...
^^^^^^
Line 11, column 569, Rule ID: MAY_COULD_POSSIBLY[1]
Message: Use simply 'could'.
Suggestion: could
...sing more on the local news and weather could possibly fill a void to some viewers, therefore ...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, however, if, look, may, second, so, still, then, therefore, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.5258426966 138% => OK
Auxiliary verbs: 16.0 12.4196629213 129% => OK
Conjunction : 27.0 14.8657303371 182% => OK
Relative clauses : 12.0 11.3162921348 106% => OK
Pronoun: 27.0 33.0505617978 82% => OK
Preposition: 82.0 58.6224719101 140% => OK
Nominalization: 15.0 12.9106741573 116% => OK
Performance on vocabulary words:
No of characters: 2902.0 2235.4752809 130% => OK
No of words: 575.0 442.535393258 130% => OK
Chars per words: 5.04695652174 5.05705443957 100% => OK
Fourth root words length: 4.89685180668 4.55969084622 107% => OK
Word Length SD: 2.77221755462 2.79657885939 99% => OK
Unique words: 243.0 215.323595506 113% => OK
Unique words percentage: 0.422608695652 0.4932671777 86% => More unique words wanted or less content wanted.
syllable_count: 890.1 704.065955056 126% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Article: 3.0 4.99550561798 60% => OK
Subordination: 6.0 3.10617977528 193% => OK
Conjunction: 7.0 1.77640449438 394% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.38483146067 114% => OK
Performance on sentences:
How many sentences: 23.0 20.2370786517 114% => OK
Sentence length: 25.0 23.0359550562 109% => OK
Sentence length SD: 67.4222930155 60.3974514979 112% => OK
Chars per sentence: 126.173913043 118.986275619 106% => OK
Words per sentence: 25.0 23.4991977007 106% => OK
Discourse Markers: 4.0 5.21951772744 77% => OK
Paragraphs: 7.0 4.97078651685 141% => Less paragraphs wanted.
Language errors: 6.0 7.80617977528 77% => OK
Sentences with positive sentiment : 6.0 10.2758426966 58% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 5.13820224719 136% => OK
Sentences with neutral sentiment: 10.0 4.83258426966 207% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.304240039461 0.243740707755 125% => OK
Sentence topic coherence: 0.102520152707 0.0831039109588 123% => OK
Sentence topic coherence SD: 0.073980617376 0.0758088955206 98% => OK
Paragraph topic coherence: 0.152822683838 0.150359130593 102% => OK
Paragraph topic coherence SD: 0.0885893045923 0.0667264976115 133% => OK
Essay readability:
automated_readability_index: 14.9 14.1392134831 105% => OK
flesch_reading_ease: 54.56 48.8420337079 112% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 11.9 12.1743820225 98% => OK
coleman_liau_index: 12.31 12.1639044944 101% => OK
dale_chall_readability_score: 8.23 8.38706741573 98% => OK
difficult_words: 122.0 100.480337079 121% => OK
linsear_write_formula: 14.0 11.8971910112 118% => OK
gunning_fog: 12.0 11.2143820225 107% => OK
text_standard: 12.0 11.7820224719 102% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.