Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
It seems reasonable to conclude that the new franchise store in the town of Plainsville will be successful. Arguing this prediction, the author relies on three premises: first, the residents of Plainsvile lead healthy lives; second, since franchises of Nature’s Way tend to be profitable in the area in which people hew to healthy lifestyle, the new store will be too; third, there are many prospect customers. However, this argument is neither valid nor sound in several respect.
To substantiate the first premise, the author cites two evidences: a report about high sales of running shoes and exercise clothing, and high registration of local health club, weight training, and aerobics classes. However, for these evidence to support the first premise, the author need to suggest additional assumptions the author did not mention in the passage. The unstated assumption here is that high sales of the product related to workouts and the high registration rate indicate actual frequency of workouts. Without it, the evidence suggested would not a substantial evidence, only a circumstantial evidence.
Now consider the second premise. Here the author takes for granted so-called argument from similarity that if two things are similar in some respect, then they would share other characteristics. However, for this reasoning to work, we need additional evidence indicating that the successes of other franchises were attributable to the lifestyle of the residents. Without it, the author could not rule out the possibility that the other successes were due to other factors than healthy lifestyle of residents.
Finally, for the third premise to support the conclusion that the new franchise will be successful, the author relies on the faulty logic that the sheer size of customers will increase as the new generation of the area come in the market. Consider other possibility: although the new generation come into the market, the whole population may not increase. The number of people who die, or move out to other area could exceed that of new generations. If this is the case, then the new franchise would not be successful as much as the author predicts.
Also, the author assumes that the new generation of the area would adhere to healthy life style as they are taught in school. However, even if it is the case that the population will increase, the next generation who experienced mandatory education during their school days would abhor the workouts. If this is so, then the number of prospect customer is exaggerated in the prediction given above.
In sum, I give four additional assumptions to substantiate the argument of the author. If these unsated assumptions are not supported with additional evidence, the optimistic prediction of the author would be misleading.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 448 350
No. of Characters: 2278 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.601 4.7
Average Word Length: 5.085 4.6
Word Length SD: 2.755 2.4
No. of Words greater than 5 chars: 163 100
No. of Words greater than 6 chars: 130 80
No. of Words greater than 7 chars: 96 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.4 21.0
Sentence Length SD: 9.851 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.327 0.35
Sentence-Para Coherence: 0.587 0.50
Sentence-Sentence Coherence: 0.098 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 272, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (Way) must be used with a third-person verb: 'tends'.
Suggestion: tends
..., since franchises of Nature's Way tend to be profitable in the area in which p...
^^^^
Line 1, column 470, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun respect seems to be countable; consider using: 'several respects'.
Suggestion: several respects
... argument is neither valid nor sound in several respect. To substantiate the first premise,...
^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, may, second, so, then, third
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2359.0 2260.96107784 104% => OK
No of words: 448.0 441.139720559 102% => OK
Chars per words: 5.265625 5.12650576532 103% => OK
Fourth root words length: 4.60065326758 4.56307096286 101% => OK
Word Length SD: 2.8746109084 2.78398813304 103% => OK
Unique words: 219.0 204.123752495 107% => OK
Unique words percentage: 0.488839285714 0.468620217663 104% => OK
syllable_count: 730.8 705.55239521 104% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 61.0261214563 57.8364921388 106% => OK
Chars per sentence: 117.95 119.503703932 99% => OK
Words per sentence: 22.4 23.324526521 96% => OK
Discourse Markers: 3.4 5.70786347227 60% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.153826035007 0.218282227539 70% => OK
Sentence topic coherence: 0.0449095046547 0.0743258471296 60% => OK
Sentence topic coherence SD: 0.0613767659061 0.0701772020484 87% => OK
Paragraph topic coherence: 0.0770810859754 0.128457276422 60% => OK
Paragraph topic coherence SD: 0.076774113651 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.58 12.5979740519 108% => OK
dale_chall_readability_score: 8.68 8.32208582834 104% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.