The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any

The argument from the advertising director of the Super Screen Movie Production Company has clearly some gaps that turn it inconsistent.

The director argues that the cause of fewer people attended Super Screen Movies is because the movies reviews are not reaching enough the public. First of all, he assumes that the reviews aren’t reaching he public, the marketing department doesn’t have any research about it. Secondly, the fall of the public may be linked with others factors, like movies quality and kind.

The director assumes that the problem isn’t in the movies quality, but in the lack of knowledge from the public that there are good movies available. Again, he doesn’t have any research proving this fact, and the problem can lies too in piracy, for today there are many possibilities through Internet to download movies, without any cost.

Finally, he says that the way to solve this problem is investing advertising, but looking just to it he will not resolve this question. It’s necessary to look better to the public behavior and desires, to understand where the problem really is. Only then will be possible to develop a plan of action to recover the public.