The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Board of Directors of Monarch Books released a recommendation to open a café as part of the bookstore. The executives claim that opening a café will attract more customers and gain an edge over their competitor Regal Books. To properly assess the board of director’s claim, three questions need to be answered.
Firstly, do bookstores with a newly added café have shown an increase in the customer base? Or does the addition of a café have a negligible impact on the attraction of customers. For instance, customers may be indifferent on if a bookstore contains a café within the establishment when deciding which bookstore to visit. To determine if a café would bolster the customer base, a poll of the local community could be delivered with the primary purpose to receive feedback on the addition of the café. If a large number of locals indicate that a café addition impacts their shopping decision, this would bolster the board of director’s claim.
Secondly, the board argues that removing the children’s book section is likely to become less popular due the national census indicating a decrease in people under ten years of age. However, the national census does not necessarily have a direct correlation with Monarch Book’s market. Perhaps the children’s section records one of the highest sales of the different sections at Monarch Books. If that is the case, removing the children’s section would be detrimental to Monarch Book’s sales as well as customer base. Rather than relying on the national census to dictate which section would be removed, Monarch Books needs to look at the sales recorded in each section. If the children’s section has the lowest sales, the board of director’s claim would be confirmed, and the children section should be removed to support the new café.
Lastly, information about the similarities and differences between Monarch Books and Regal Books needs to be gathered. Monarch Books is known for the wide selection of books that cover a multitude of subjects. Is the same true for Regal Books? Or is Regal Books serve a more niche market compared to Monarch Books. If the two bookstores serve different markets, Monarch Books should not be concerned that Regal Books recently established their café as the two target markets are likely different. In order to gather information on the target market for Regal Books, information needs to be gathered on the products that are sold in order to see if Regal Books is a direct competitor to Monarch Books.
As the board of director’s argument currently stands, it is flawed. To strengthen their argument, information needs to be gathered on the community’s interest in a café, the sales on the children’s section, and the target markets of Monarch Books and Regal Books.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-29 | lanhhoang | 81 | view |
| 2020-01-21 | stevewang1007 | 69 | view |
| 2020-01-20 | Anshul Agrawal | 77 | view |
| 2019-11-23 | kook | 59 | view |
| 2019-11-03 | Raunaq | 69 | view |
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 460 350
No. of Characters: 2259 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.631 4.7
Average Word Length: 4.911 4.6
Word Length SD: 2.669 2.4
No. of Words greater than 5 chars: 161 100
No. of Words greater than 6 chars: 130 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.909 21.0
Sentence Length SD: 7.579 7.5
Use of Discourse Markers (%): 0.545 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.579 0.50
Sentence-Sentence Coherence: 0.13 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 505, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...eedback on the addition of the café. If a large number of locals indicate that a café addition im...
^^^^^^^^^^^^^^^^^
Line 10, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...kets of Monarch Books and Regal Books.
^^^
Transition Words or Phrases used:
first, firstly, however, if, lastly, look, may, second, secondly, so, then, well, for instance, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2390.0 2260.96107784 106% => OK
No of words: 460.0 441.139720559 104% => OK
Chars per words: 5.19565217391 5.12650576532 101% => OK
Fourth root words length: 4.6311565067 4.56307096286 101% => OK
Word Length SD: 3.03004800726 2.78398813304 109% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.441304347826 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 717.3 705.55239521 102% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 46.0212850504 57.8364921388 80% => OK
Chars per sentence: 108.636363636 119.503703932 91% => OK
Words per sentence: 20.9090909091 23.324526521 90% => OK
Discourse Markers: 4.81818181818 5.70786347227 84% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 11.0 4.67664670659 235% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.300682033036 0.218282227539 138% => OK
Sentence topic coherence: 0.115302413146 0.0743258471296 155% => OK
Sentence topic coherence SD: 0.0664665223086 0.0701772020484 95% => OK
Paragraph topic coherence: 0.180742038354 0.128457276422 141% => OK
Paragraph topic coherence SD: 0.054234262701 0.0628817314937 86% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.88 12.5979740519 102% => OK
dale_chall_readability_score: 8.2 8.32208582834 99% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.