The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc. "A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new DuraSocks every three months.
Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors.
These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In this argument, the author concludes that Dura-Socks can increase their profits by discontinuing use of the Endure manufacturing process. To bolster the argument, the author applies a new study and a survey. However, it is still replete with a myriad of assumptions which could not suffice to back the argument.
Firstly, the author mentions a new study showing that their average customer actually purchase new socks every three months. The unstated assumption is that the reason why customers buy socks every three month is that they throw away their socks every three month, which is unwarranted. Perhaps the reason why consumers buy new socks is that the weather changes. For example, they but a pair of socks in September when the weather is warm, but after three months, the weather gets cold, and they have to but thicker socks to resist the cold. Therefore, to strengthen the study, the author should provide more information about the reason why people buy socks.
Secondly, the survey that demonstrates that their customers most value Dura-Socks’ stylish appearance and availability in many colors is unsubstantiated. The author assumes that their words are reliable and stank for all customers. Nevertheless, they may distort the actual condition and tell a lie to shine up the interviewer. It is very likely that other customers also like the appearance of the socks but value its high quality and endurability. Thus, without additional survey of actual replies from costumers, it is difficult to access the merit of the assumption that customers do not value endurance of their socks.
Thirdly, the assumption that they can increase our profits by discontinuing use of the Endure manufacturing process is unjustifiable. Profitability is restricted by both revenue and expense. Without weighing the revenue against expense, it is unconvincing to indicate that the profit will increase. If customers are antagonized because of the decline of socks’ quality and decide not to purchase Dura-Socks anymore, the revenue of the company will drop dramatically, and although the expense is shrunk, the profit will not increase. In conclusion, in order to better validate the assumption, I would need more detailed information involving the net income of the company.
In a nutshell, the argument is weak as it relies on several unstated assumptions. If the argument had included the given factors discussed above, it could have been more logically acceptable.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-26 | omarsamiiir | 63 | view |
| 2019-07-05 | Nina Zhang | 48 | view |
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- not OK. need to argue:
Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors.
argument 3 -- OK
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 393 350
No. of Characters: 2023 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.452 4.7
Average Word Length: 5.148 4.6
Word Length SD: 2.802 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.65 21.0
Sentence Length SD: 6.995 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.308 0.35
Sentence-Para Coherence: 0.562 0.50
Sentence-Sentence Coherence: 0.11 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 107, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...e their profits by discontinuing use of the Endure manufacturing process. To bolster the a...
^^^^^^^^^^
Line 7, column 84, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ase our profits by discontinuing use of the Endure manufacturing process is unjustifiable....
^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, however, if, may, nevertheless, second, secondly, so, still, then, therefore, third, thirdly, thus, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2097.0 2260.96107784 93% => OK
No of words: 393.0 441.139720559 89% => More content wanted.
Chars per words: 5.3358778626 5.12650576532 104% => OK
Fourth root words length: 4.45244063426 4.56307096286 98% => OK
Word Length SD: 2.97869077313 2.78398813304 107% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.513994910941 0.468620217663 110% => OK
syllable_count: 644.4 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 43.1641054581 57.8364921388 75% => OK
Chars per sentence: 104.85 119.503703932 88% => OK
Words per sentence: 19.65 23.324526521 84% => OK
Discourse Markers: 8.15 5.70786347227 143% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.158758835056 0.218282227539 73% => OK
Sentence topic coherence: 0.0436533878419 0.0743258471296 59% => OK
Sentence topic coherence SD: 0.0473364834911 0.0701772020484 67% => OK
Paragraph topic coherence: 0.0764198967506 0.128457276422 59% => OK
Paragraph topic coherence SD: 0.0407566564665 0.0628817314937 65% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 13.69 12.5979740519 109% => OK
dale_chall_readability_score: 8.68 8.32208582834 104% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.