The following appeared in a memorandum written by the vice president of Health Naturally, a small but expanding chain of stores selling health food and other health-related products.
"Our previous experience has been that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build one of our new stores in Plainsville, which clearly has many such residents. Plainsville merchants report that sales of running shoes and exercise equipment are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight-training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a program called Fitness for Life, which emphasizes the benefits of regular exercise at an early age."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author suggests that a store selling health food and other health-related products should be build in plainsville. The reason behind this is that according to the authors research, Plainsville has been selling running shoes and gym eqiupment at an all-time hight.Moreover, the local health clup has been reported to have more members than ever, thus assuring that a new generation of customers will be lining up for the new store if it were to be build. In addition, with the school children in Plainsville being required to participate in a program that emphasizes the importance of regular exercise at an early age will indeed ensure that the store does well. However, the author fails to realize how three important assumptions can set up the store for failure. Therefore, it is important to have all the facts before deciding to open up a store soley on assumptions.
First, The author assumes that just because Plainsville has many residents he thinks that majority of them will chose to be regular customers at this brand new store; however, what are the chances that actually happens? For instance, if a store is opened in an area that is highly populated that does not garantee that the store will be successfull. Moreover, the author fails to awknoledge the residents average anual income. Plainsville may indeed have a lot of residents, however, if famalies are on a buget they will not have the funds to spend extra money on this new store. Therefore, if these examples would hold true about Plainsville and it's residents than the authors statment regarding building a store in this area becomes weakened since not enaugh evidence is provided about the residents who live in Plainsville.
Futhermore, it is reported that running shoes and exercise eqipment are at an all-time high. But in reality do sales of shoes and exercise eqiupment ganratee that the residents who live in Plainsville will decide to shop at this new store? The author is quick to jump to conclusion that just because shoes and equipment are selling well, it is important to understand some of the reasons as to why. For example, there is a big chance that there was some kind of sale going on and many individuals decided to make a purchase of these items at a discounted price. Moreover, many individuals purchase items online now. Therefore, it may also be that residents from other parts of the state could have purchased at these particular stores for many reasons. Thus, jumping to conclusion that just because shoes and exercise equipment are selling at an all-time high it is important to have all the facts. If it was reported that individuals did indeed purchase these items because of a discount or online for whatever reason, than the authors claim that building a new store in Plainsville will be a success is doomed to fail.
Finally, the author states that schoolchildren are required to participiate in programs for healthy living. However, it does not follow that these school children will all ask their parents for money to shop at this new store. While, many schoolchildren will enjoy the benfit of their new program and healthy living it does not mean that they will beg their parents for money to shop at this store. For instance, at the end of the day schoolchildren are still motivated to buy games and junk food rather than healthy products. Thus, building a store with the assumption that schoolchildren will be regular customers is a bad bussiness move and is relying on customers in which they do not have the power or the money to make purcheses themselvs.
In Sum, while it is a good bussiness move to expand and open up new locations the author fails to provide good evidence as to why a new health store should be build in Plainsville. The author came to the conclusion to build a new store mainly on three assumptions that have been debunked. First, not enough information is provided about the residents who live in Plainsville. Secondaly, sales of running shoes and exercise equipment does not follow that the residents of Plainsville made all of these purchases. Thirdly, the author assumes that just because the schoolchildren in Plainsville are required to participate in health related programs that they actually chose to live healthy lives. Therefore, because of these threee assumptions and missing informations such as facts the author is to naive about opening up a new store in a new location with little information about the actuall residents.
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Comments
Essay evaluation report
One argument lost:
The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight-training and aerobics classes are always full.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 29 15
No. of Words: 758 350
No. of Characters: 3656 1500
No. of Different Words: 269 200
Fourth Root of Number of Words: 5.247 4.7
Average Word Length: 4.823 4.6
Word Length SD: 2.665 2.4
No. of Words greater than 5 chars: 243 100
No. of Words greater than 6 chars: 193 80
No. of Words greater than 7 chars: 138 40
No. of Words greater than 8 chars: 84 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.138 21.0
Sentence Length SD: 10.67 7.5
Use of Discourse Markers (%): 0.862 0.12
Sentence-Text Coherence: 0.316 0.35
Sentence-Para Coherence: 0.489 0.50
Sentence-Sentence Coherence: 0.092 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 268, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Moreover
... and gym eqiupment at an all-time hight.Moreover, the local health clup has been reporte...
^^^^^^^^
Line 3, column 113, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'choose'
Suggestion: choose
...ts he thinks that majority of them will chose to be regular customers at this brand n...
^^^^^
Line 5, column 369, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...ing well, it is important to understand some of the reasons as to why. For example, there i...
^^^^^^^^^^^
Line 5, column 1021, Rule ID: COMMA_THAN[1]
Message: Did you mean 'then'?
Suggestion: then
...discount or online for whatever reason, than the authors claim that building a new s...
^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, however, if, may, moreover, regarding, second, so, still, therefore, third, thirdly, thus, well, while, as to, for example, for instance, in addition, kind of, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 40.0 19.6327345309 204% => Less to be verbs wanted.
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 31.0 13.6137724551 228% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 61.0 28.8173652695 212% => Less pronouns wanted
Preposition: 101.0 55.5748502994 182% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 3732.0 2260.96107784 165% => OK
No of words: 757.0 441.139720559 172% => Less content wanted.
Chars per words: 4.92998678996 5.12650576532 96% => OK
Fourth root words length: 5.24534393385 4.56307096286 115% => OK
Word Length SD: 2.76195867459 2.78398813304 99% => OK
Unique words: 279.0 204.123752495 137% => OK
Unique words percentage: 0.36856010568 0.468620217663 79% => More unique words wanted or less content wanted.
syllable_count: 1158.3 705.55239521 164% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 59.2258419672 57.8364921388 102% => OK
Chars per sentence: 128.689655172 119.503703932 108% => OK
Words per sentence: 26.1034482759 23.324526521 112% => OK
Discourse Markers: 7.03448275862 5.70786347227 123% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 11.0 4.67664670659 235% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.138269922875 0.218282227539 63% => OK
Sentence topic coherence: 0.049125804492 0.0743258471296 66% => OK
Sentence topic coherence SD: 0.0610136882868 0.0701772020484 87% => OK
Paragraph topic coherence: 0.0959128721786 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.052703903261 0.0628817314937 84% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.61 12.5979740519 92% => OK
dale_chall_readability_score: 7.58 8.32208582834 91% => OK
difficult_words: 127.0 98.500998004 129% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.