The following appeared in a memorandum from the manager of WWAC radio station.
"WWAC must change from its current rock-music format because the number of listeners has been declining, even though the population in our listening area has been growing. The population growth has resulted mainly from people moving to our area after their retirement, and we must make listeners of these new residents. But they seem to have limited interest in music: several local stores selling recorded music have recently closed. Therefore, just changing to another kind of music is not going to increase our audience. Instead, we should adopt a news-and-talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In this memorandum, the manager of wwac radio station argues that this radio station must change its current rock-music format to reverse a decline in listener numbers. The argument may seem convincing, but the lack of evidence leads me to doubt the validity.
First, the manager of wwac radio station needs to provide solid evidence on the possibility of changing their music style that will lead to reversing a decline in listener numbers. it is possible that the main reason of declining number of listeners would be not because of the rock music itself, but because of the outdated one aired by the radio station. The majority of listeners prefer trendy and the latest rock music, hence they do not listen old rock from wwac. also, it could be likely that changing rock music to other types of music does not guarantee that they can reverse the declining trend. if the number of people like other format of music is less significant than that of people like rock-music format, by doing so, they could lose more listeners than gain. thus, they should not hastily decide to change their music format.
Second, more concrete pieces of evidence are needed on the information about new residents who moved there after their retirement. it is plausible that many of them like to exercise and needlework instead of listening to music in their free time, and therefore even if wwac change their music format to another tailored to their tastes, they might not listen it. also, even if they have a lot of interest in listening to music, it could be possible that almost every people like all different formats of music. Then, it would be impossible to play all of the different music genre within certain time and only a negligible number of new residents will listen it. therefore, they should not change the rock-music format to others liked by the retirees.
Lastly, the radio station manager needs to supplement the argument with more specific evidence on the benefit that can be gained from changing to a news and talk format. The manager states that a steady decline in local sales of recorded music suggests limited interest in music, and thus should change to totally different format. However, there is no causal relationship between such phenomenon and decreasing number of radio music listeners. this is because, in all likelihood, more and more people use online music stream instead of purchasing the actual recorded music products, and the number of music listeners might be the same. hence, it cannot be the cause for airing news and talk format instead. also, it is possible that the increasing popularity of the news and talk form is an aberration and might not last in the long term.
In brief, the argument is unpersuasive on many grounds. To bolster the argument, the manager needs to supply more valid information on the new residents’ tastes and the causal relationship between the consumption of recorded music and popularity of music.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-10 | Hawwina | 77 | view |
| 2019-10-18 | Franci | 55 | view |
| 2019-09-11 | GRETESTBIG | 69 | view |
| 2019-09-05 | Krishna Prasad | 63 | view |
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 500 350
No. of Characters: 2402 1500
No. of Different Words: 202 200
Fourth Root of Number of Words: 4.729 4.7
Average Word Length: 4.804 4.6
Word Length SD: 2.407 2.4
No. of Words greater than 5 chars: 171 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 38.462 21.0
Sentence Length SD: 29.557 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.396 0.35
Sentence-Para Coherence: 0.621 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ce leads me to doubt the validity. First, the manager of wwac radio station...
^^^^^^^^^^^^^
Line 5, column 195, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...eversing a decline in listener numbers. it is possible that the main reason of dec...
^^
Line 5, column 483, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
... they do not listen old rock from wwac. also, it could be likely that changing rock ...
^^^^
Line 5, column 619, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...t they can reverse the declining trend. if the number of people like other format ...
^^
Line 5, column 789, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...ey could lose more listeners than gain. thus, they should not hastily decide to chan...
^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...cide to change their music format. Second, more concrete pieces of evidence...
^^^^^^^^^^^^^
Line 9, column 115, Rule ID: EN_COMPOUNDS
Message: This word is normally spelled as one.
Suggestion: thereafter
...formation about new residents who moved there after their retirement. it is plausible that ...
^^^^^^^^^^^
Line 9, column 145, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...who moved there after their retirement. it is plausible that many of them like to ...
^^
Line 9, column 562, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...c. Then, it would be impossible to play all of the different music genre within certain ti...
^^^^^^^^^^
Line 13, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... to others liked by the retirees. Lastly, the radio station manager needs ...
^^^^^^^^^^^^^
Line 13, column 459, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...easing number of radio music listeners. this is because, in all likelihood, more and...
^^^^
Line 13, column 651, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
...r of music listeners might be the same. hence, it cannot be the cause for airing news...
^^^^^
Line 13, column 722, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...or airing news and talk format instead. also, it is possible that the increasing pop...
^^^^
Line 17, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d might not last in the long term. In brief, the argument is unpersuasive o...
^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, hence, however, if, lastly, may, second, so, then, therefore, thus, in brief
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 40.0 28.8173652695 139% => Less pronouns wanted
Preposition: 75.0 55.5748502994 135% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2485.0 2260.96107784 110% => OK
No of words: 500.0 441.139720559 113% => OK
Chars per words: 4.97 5.12650576532 97% => OK
Fourth root words length: 4.72870804502 4.56307096286 104% => OK
Word Length SD: 2.50157950104 2.78398813304 90% => OK
Unique words: 216.0 204.123752495 106% => OK
Unique words percentage: 0.432 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 778.5 705.55239521 110% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 46.5547735337 57.8364921388 80% => OK
Chars per sentence: 118.333333333 119.503703932 99% => OK
Words per sentence: 23.8095238095 23.324526521 102% => OK
Discourse Markers: 4.47619047619 5.70786347227 78% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 14.0 5.25449101796 266% => Less language errors wanted.
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.330905459703 0.218282227539 152% => OK
Sentence topic coherence: 0.113470595885 0.0743258471296 153% => OK
Sentence topic coherence SD: 0.0927873981785 0.0701772020484 132% => OK
Paragraph topic coherence: 0.20508815552 0.128457276422 160% => OK
Paragraph topic coherence SD: 0.0951807076657 0.0628817314937 151% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 7.9 8.32208582834 95% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.