The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
Business manager of a television station in the memorandum to his employees, concludes that the need to restore the time they had devoted to weather and local news to its former level in order to gain the viewers back and avoid losing any further revenues. He has been able to conclude this based on few evidences like cancellation of advertising contracts with local businesses and complaints from viewers with station's coverage of weather and local news. Business manager's argument seems to be based on inappropriate assumptions. He should diligent with his research and evidences before he concludes a plan of action. He has to have answers to two of the possible scenarios:
First of all, Business manager needs to look at the trend numbers of last year and the year before to understand the kind of complaints and the number of complaints received from the viewers. He has to clearly quantify of what does he mean by "most complaints". He should be able to clearly drill down to the numbers and reasons for such complaints. The evidence provided by him seems vague as it is possible that the complaints could have been a few may be 2% of the total or could have been saying that the coverage around weather and local news isn't appropriate at this late hour. It should be rather totally removed from this slot and shifted to a slot prior to this. So there are lot of lose ends which need to tied together after a comprehensive data analysis. If the stated analysis suggests otherwise, then Business managers argument would be weakened.
Secondly, manager should be able to furnish more information around the king of contracts that are being cancelled. Are they the ones which were near the renewal period? or are they the ones which were anyway on the decline since past few years? This will help him identify the exact reason of contract cancellations from the Local businesses. For instance, the reason could be that the particular Local business is not profitable and wants to cut down on his advertising cost. After evaluating the exact reasons, will the manager be able take the correct remedial measure. He might ultimately may not be required to change the time slot duration for weather and local news.
The argument given by Business manager is not based on solid grounds. His correct approach and reasoning can in-turn prove him more harm rather than any good. He thus needs to assess the common trends, identify the gaps and furnish his findings with lot of effective evidence to be drive it in the right direction and help save revenue.
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| 2020-01-27 | jason123 | 69 | view |
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- The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the comp 80
- A nation should require all of its students to study the same national curriculum until they enter college.Write a response in which you discuss your views on the policy and explain your reasoning for the position you take. In developing and supporting yo 64
Comments
Essay evaluation report
Three arguments wanted.
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 440 350
No. of Characters: 2082 1500
No. of Different Words: 218 200
Fourth Root of Number of Words: 4.58 4.7
Average Word Length: 4.732 4.6
Word Length SD: 2.51 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.952 21.0
Sentence Length SD: 10.261 7.5
Use of Discourse Markers (%): 0.429 0.12
Sentence-Text Coherence: 0.29 0.35
Sentence-Para Coherence: 0.453 0.50
Sentence-Sentence Coherence: 0.145 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 467, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...age of weather and local news. Business managers argument seems to be based on inappropr...
^^^^^^^^
Line 5, column 458, Rule ID: MANY_NN_U[6]
Message: Possible agreement error. The noun may seems to be uncountable; consider using: 'little may'.
Suggestion: little may
...e that the complaints could have been a few may be 2% of the total or could have been s...
^^^^^^^
Line 5, column 559, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
... coverage around weather and local news isnt appropriate at this late hour. It shoul...
^^^^
Line 5, column 835, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...lysis suggests otherwise, then Business managers argument would be weakened. Second...
^^^^^^^^
Line 9, column 171, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...nes which were near the renewal period? or are they the ones which were anyway on ...
^^
Transition Words or Phrases used:
anyway, first, if, look, may, second, secondly, so, then, thus, as to, for instance, kind of, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2140.0 2260.96107784 95% => OK
No of words: 439.0 441.139720559 100% => OK
Chars per words: 4.87471526196 5.12650576532 95% => OK
Fourth root words length: 4.57737117129 4.56307096286 100% => OK
Word Length SD: 2.62581413683 2.78398813304 94% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.487471526196 0.468620217663 104% => OK
syllable_count: 659.7 705.55239521 94% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 61.2198373138 57.8364921388 106% => OK
Chars per sentence: 101.904761905 119.503703932 85% => OK
Words per sentence: 20.9047619048 23.324526521 90% => OK
Discourse Markers: 5.04761904762 5.70786347227 88% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.218651613053 0.218282227539 100% => OK
Sentence topic coherence: 0.0632008928685 0.0743258471296 85% => OK
Sentence topic coherence SD: 0.0668007901106 0.0701772020484 95% => OK
Paragraph topic coherence: 0.132746947168 0.128457276422 103% => OK
Paragraph topic coherence SD: 0.0724888289944 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 7.83 8.32208582834 94% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.