'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument given, provides a memorandum from the business manager of the television station which states that a late night news program altered the show by devoting increased time to national news by cutting off local and weather news time. This is not received well by their viewers and hence, this plan is reverted to its original one. While the argument states convincing facts, there are certain things that are left uncertain like, the number of new viewers and the increase in viewership after the increased time for national news, the revenue they are receiving from national advertisers, whether the complaints received are from local viewers or national viewers.
The argument does not mention the increase or decrease of the number of viewers, which can be significant to evaluate it as if the number of viewers increased in the past year then the channel's viewership increases which is auspicious for them. Hence, in this case, the manager's decision to revert to their previous schedule will be a wrong one.
The argument states that the local advertisers are canceling their advertising contracts but it is not mentioned if they made any new contracts with the national businesses. If they made contracts with the national businesses for advertising then they would receive more revenue than with the local businesses. Hence, this is vital in evaluating the argument.
The argument also states that the television station received complaints from the viewers but it is not certain if the viewers are the local ones or the national ones. If the number of national viewers increased and there are more new viewers then the television station will be more popular than before. Hence, the manager's plan to revert to their original schedule will be an ineffective one in this case too.
Hence, the above stated evidences need to be elucidated for the evaluation of the argument.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 311 350
No. of Characters: 1552 1500
No. of Different Words: 126 200
Fourth Root of Number of Words: 4.199 4.7
Average Word Length: 4.99 4.6
Word Length SD: 2.582 2.4
No. of Words greater than 5 chars: 109 100
No. of Words greater than 6 chars: 96 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.917 21.0
Sentence Length SD: 12.052 7.5
Use of Discourse Markers (%): 0.917 0.12
Sentence-Text Coherence: 0.41 0.35
Sentence-Para Coherence: 0.41 0.50
Sentence-Sentence Coherence: 0.137 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 186, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'channels'' or 'channel's'?
Suggestion: channels'; channel's
...ers increased in the past year then the channels viewership increases which is auspiciou...
^^^^^^^^
Line 4, column 243, Rule ID: LESS_MORE_THEN[1]
Message: Did you mean 'than'?
Suggestion: than
...ncreased and there are more new viewers then the television station will be more pop...
^^^^
Transition Words or Phrases used:
also, but, hence, if, so, then, well, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 36.0 55.5748502994 65% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1581.0 2260.96107784 70% => OK
No of words: 311.0 441.139720559 70% => More content wanted.
Chars per words: 5.08360128617 5.12650576532 99% => OK
Fourth root words length: 4.19942759058 4.56307096286 92% => OK
Word Length SD: 2.60160610754 2.78398813304 93% => OK
Unique words: 132.0 204.123752495 65% => More unique words wanted.
Unique words percentage: 0.424437299035 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 499.5 705.55239521 71% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 77.8909494101 57.8364921388 135% => OK
Chars per sentence: 131.75 119.503703932 110% => OK
Words per sentence: 25.9166666667 23.324526521 111% => OK
Discourse Markers: 3.58333333333 5.70786347227 63% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.280958597609 0.218282227539 129% => OK
Sentence topic coherence: 0.108102831185 0.0743258471296 145% => OK
Sentence topic coherence SD: 0.153287182447 0.0701772020484 218% => The coherence between sentences is low.
Paragraph topic coherence: 0.139241450032 0.128457276422 108% => OK
Paragraph topic coherence SD: 0.156357632304 0.0628817314937 249% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 7.87 8.32208582834 95% => OK
difficult_words: 59.0 98.500998004 60% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.