The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In this argument, it is stated that two stores in the city of Winston plan to expand their business and have their reasons to be successful in doing so. The conclusion of company Namen is based on the fact that increasing population and increasing median income hints at the possibility of people buying their high end apparel. On the contrary, the company Roscoe's conclusion rests on the premise that since most of the families living in the suburbs are more family oriented, they will be inclined to stay thrifty. The arguments rests on multiple assumptions that need to be answered in order to conclusively decide which company would benefit in the long run, and that can be done by answering the three questions asked below.
Firstly, it is important to evaluate the argument based on statistical data since data provided at a higher level could reveal treacherous possibilities, if left unscathed. For example, the median percentage increase of $75000 in income could reveal a data plot that could be highly skewed in nature and thus be misleading. It is possible that few people had a huge rise in their incomes which lead to the above figure. In this case, the result would not be in favor of Namen. But if the income spread has gone up in a more well distributed manner, then it is possible that even conservative and family oriented people of Winston may start spending more. This would certainly benefit Roscoe. Thus it is very important to dive deeper into the details and the saying "the devil lies in the detail" fits seemingly well in this case to highlight an important assumption in the argument.
Furthermore, the increase in population in the suburbs could also become a hub of many buyers but their purchasing power is not known. To answer this, it is important to consider other factors that have been scoped out of this argument and could play a vital role in the evaluation of the results. The growing population could have more liabilites such as increased taxes, child and healthcare etc. that would lead to decrease in purchasing power of the people even if their incomes go up the order. This would hamper Namen's idea of expanding in the suburbs of Winston. A decrease or constant rate of the above mentioned extraneous factors could also mean that families are able to afford the high end clothing offered by Namen and would support Roscoe's plan. Thus answering the above is also an important to evaluate the argument.
Finally, changing times could also cause a change in the outlook of people and people being in a family oriented state of mind could change their mind with changing times. To elaborate, if the upcoming generations want to buy high end clothes, then irrespective of their financial position, they will try to buy clothes at Namen. But if the trend continues, then Roscoe has a great chance of succeeding among the expanding suburban areas of Winston.
In conclusion , the argument, as it stands, rests on multiple assumptions that are unanswered and play a vital role in driving decisions for the companies mentioned in the argument. If the companies decide to expand their scope of vision and eliminate the uncertainities with more expedient research and analysis, decision making would certainly be eased out for them. The above mentioned three questions are probing enough to evaluate the crux of the argument and unless substantial evidence is put forth to answer the questions asked, it is difficult to evaluate the argument and the proposed recommendations.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 593 350
No. of Characters: 2867 1500
No. of Different Words: 265 200
Fourth Root of Number of Words: 4.935 4.7
Average Word Length: 4.835 4.6
Word Length SD: 2.607 2.4
No. of Words greater than 5 chars: 199 100
No. of Words greater than 6 chars: 147 80
No. of Words greater than 7 chars: 113 40
No. of Words greater than 8 chars: 66 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.783 21.0
Sentence Length SD: 8.48 7.5
Use of Discourse Markers (%): 0.652 0.12
Sentence-Text Coherence: 0.294 0.35
Sentence-Para Coherence: 0.491 0.50
Sentence-Sentence Coherence: 0.049 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 531, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'rest'.
Suggestion: rest
...inclined to stay thrifty. The arguments rests on multiple assumptions that need to be...
^^^^^
Line 3, column 691, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...e. This would certainly benefit Roscoe. Thus it is very important to dive deeper int...
^^^^
Line 9, column 14, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...urban areas of Winston. In conclusion , the argument, as it stands, rests on mu...
^^
Transition Words or Phrases used:
also, but, finally, first, firstly, furthermore, if, look, may, so, then, thus, well, for example, in conclusion, such as, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 92.0 55.5748502994 166% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2936.0 2260.96107784 130% => OK
No of words: 593.0 441.139720559 134% => OK
Chars per words: 4.95109612142 5.12650576532 97% => OK
Fourth root words length: 4.93473315629 4.56307096286 108% => OK
Word Length SD: 2.69423603665 2.78398813304 97% => OK
Unique words: 270.0 204.123752495 132% => OK
Unique words percentage: 0.455311973019 0.468620217663 97% => OK
syllable_count: 921.6 705.55239521 131% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 11.0 8.76447105788 126% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 52.344146972 57.8364921388 91% => OK
Chars per sentence: 122.333333333 119.503703932 102% => OK
Words per sentence: 24.7083333333 23.324526521 106% => OK
Discourse Markers: 5.75 5.70786347227 101% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.135308851026 0.218282227539 62% => OK
Sentence topic coherence: 0.0417846771651 0.0743258471296 56% => OK
Sentence topic coherence SD: 0.0431900167653 0.0701772020484 62% => OK
Paragraph topic coherence: 0.0782475508758 0.128457276422 61% => OK
Paragraph topic coherence SD: 0.0284034507009 0.0628817314937 45% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 11.73 12.5979740519 93% => OK
dale_chall_readability_score: 8.26 8.32208582834 99% => OK
difficult_words: 129.0 98.500998004 131% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.