The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the memorandum, the manager from WWAC radio announce to change its radio format from rock music to new and talk format. However, before the memorandum is conducted by the WWAC radio station, three questions must be responded.
First of all, how do they make sure that the new residents don't like rock music format? Since they are new immigrators to this area, there are no historical data about their preference of radio station. Maybe they enjoy country music; pop music or even they enjoy rock music. On contrast, maybe people moving this area want to enjoy their retirement life, for instance they prefer go on outdoor adventure like camping or mountain climbing. Isn't that ridiculous to assume that all of the new locals must be a radio listeners. Survey and research must be conducted before trying to analyze new residents daily life instead of guessing it.
Second, the decline of music shop does not fully corresponding to less interest in music, maybe the rock music lovers use online steam for music instead. To elaborate, this is new era of moving things online. People may not go to physical store to buy music products like CD, DVD or record. People can watch Youtube music video or use Spotify. The fade away of local CD shop does not support the idea of people losing interest in music.
Even if all of their assumption made by the WWAC radio station are correct, and it is fact that news and talk format radio form from other radio station in this area is success. However, being a copycat of making same format of radio cannot lead to success.
The memorandum from the manager of WWAC radio station include several unwarranted assumptions, and I suggest them to make detail survey and research before the action of changing the format of their ratio context.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 310 350
No. of Characters: 1436 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.196 4.7
Average Word Length: 4.632 4.6
Word Length SD: 2.242 2.4
No. of Words greater than 5 chars: 94 100
No. of Words greater than 6 chars: 61 80
No. of Words greater than 7 chars: 34 40
No. of Words greater than 8 chars: 21 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.375 21.0
Sentence Length SD: 7.167 7.5
Use of Discourse Markers (%): 0.438 0.12
Sentence-Text Coherence: 0.353 0.35
Sentence-Para Coherence: 0.592 0.50
Sentence-Sentence Coherence: 0.087 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 60, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...o they make sure that the new residents dont like rock music format? Since they are ...
^^^^
Line 3, column 441, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: Isn't
...ture like camping or mountain climbing. Isnt that ridiculous to assume that all of t...
^^^^
Line 3, column 477, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...ng. Isnt that ridiculous to assume that all of the new locals must be a radio listeners. S...
^^^^^^^^^^
Line 3, column 515, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'listener'?
Suggestion: listener
...t all of the new locals must be a radio listeners. Survey and research must be conducted ...
^^^^^^^^^
Line 5, column 50, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'correspond'
Suggestion: correspond
...he decline of music shop does not fully corresponding to less interest in music, maybe the ro...
^^^^^^^^^^^^^
Transition Words or Phrases used:
first, however, if, may, second, for instance, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1483.0 2260.96107784 66% => OK
No of words: 308.0 441.139720559 70% => More content wanted.
Chars per words: 4.81493506494 5.12650576532 94% => OK
Fourth root words length: 4.18926351222 4.56307096286 92% => OK
Word Length SD: 2.32413791583 2.78398813304 83% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.535714285714 0.468620217663 114% => OK
syllable_count: 464.4 705.55239521 66% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.1707889193 57.8364921388 76% => OK
Chars per sentence: 92.6875 119.503703932 78% => OK
Words per sentence: 19.25 23.324526521 83% => OK
Discourse Markers: 3.6875 5.70786347227 65% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.289679742176 0.218282227539 133% => OK
Sentence topic coherence: 0.0991353981329 0.0743258471296 133% => OK
Sentence topic coherence SD: 0.107201808944 0.0701772020484 153% => OK
Paragraph topic coherence: 0.20000426863 0.128457276422 156% => OK
Paragraph topic coherence SD: 0.119004732436 0.0628817314937 189% => OK
Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 10.62 12.5979740519 84% => OK
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 72.0 98.500998004 73% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.