The following is from a memo from the advertising director of the Super screen Movie Production Company.
According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
The memo from the advertising director of the Super Screen Move Production Company suggests to allocate a greater share of its budget to advertisement next year. However before the policy is conducted, two questions need to be answered.
First of all, the insight of movie reviewers may be different from the public. To be specific, perhaps the movie reviewers tend to appreciate the movies discussing about current society issues, such as environment pollution, poverty or wars, while the public enjoys watching movie for entertainments. Thus, the higher percentage of positive reviews is higher from reviewers while the audiences are fewer does not directly imply the content is not reaching to the viewers. Maybe the audiences do not like style of the Super Screen-produced movies this year. It is suggested that an analysis of Super Screen-produced movies need to be considered. If the above scenario is possible, then the original memo does not hold true.
Second, fewer people attended Super Screen-produced movies does not directly imply that they lack of the awareness of Super Screen-produced movies. There is a possibility that the public lose interest in all of the movies currently, not only specific to the movies produced from Super Screen. In the era of online streaming, people tend to enjoy shorter video clips from friends around them rather than the long-hour movies from producers. Nevertheless, a detailed survey for viewers for all of the movies from movie productions needs to be evaluated before making any decision.
In conclusion, the memo from the advertising director of the Super Screen Move Production Company contains two invalid assumptions as above mentioned, and these assumptions need to be verified through detailed survey before making any decision.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 282 350
No. of Characters: 1475 1500
No. of Different Words: 146 200
Fourth Root of Number of Words: 4.098 4.7
Average Word Length: 5.23 4.6
Word Length SD: 2.856 2.4
No. of Words greater than 5 chars: 114 100
No. of Words greater than 6 chars: 80 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.692 21.0
Sentence Length SD: 7.425 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.4 0.35
Sentence-Para Coherence: 0.579 0.50
Sentence-Sentence Coherence: 0.136 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 84, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggests allocating'.
Suggestion: suggests allocating
...he Super Screen Move Production Company suggests to allocate a greater share of its budget to advert...
^^^^^^^^^^^^^^^^^^^^
Line 1, column 163, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
... its budget to advertisement next year. However before the policy is conducted, two que...
^^^^^^^
Line 5, column 205, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...bility that the public lose interest in all of the movies currently, not only specific to ...
^^^^^^^^^^
Line 5, column 489, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...less, a detailed survey for viewers for all of the movies from movie productions needs to ...
^^^^^^^^^^
Transition Words or Phrases used:
first, however, if, may, nevertheless, second, so, then, thus, while, in conclusion, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 2.0 11.1786427146 18% => More conjunction wanted.
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 9.0 28.8173652695 31% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1518.0 2260.96107784 67% => OK
No of words: 282.0 441.139720559 64% => More content wanted.
Chars per words: 5.3829787234 5.12650576532 105% => OK
Fourth root words length: 4.09790868904 4.56307096286 90% => OK
Word Length SD: 2.94270694579 2.78398813304 106% => OK
Unique words: 149.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.528368794326 0.468620217663 113% => OK
syllable_count: 468.9 705.55239521 66% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 53.1704860963 57.8364921388 92% => OK
Chars per sentence: 116.769230769 119.503703932 98% => OK
Words per sentence: 21.6923076923 23.324526521 93% => OK
Discourse Markers: 8.15384615385 5.70786347227 143% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.46871675554 0.218282227539 215% => OK
Sentence topic coherence: 0.177359999831 0.0743258471296 239% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.103368670902 0.0701772020484 147% => OK
Paragraph topic coherence: 0.295122767802 0.128457276422 230% => OK
Paragraph topic coherence SD: 0.0848248958497 0.0628817314937 135% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.92 12.5979740519 110% => OK
dale_chall_readability_score: 9.1 8.32208582834 109% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.