The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The memorandum provided states that the television station must restore the time devoted to weather and local news to its former level. This conclusion is based on some unstated assumptions and rife with holes.
First of all, the memorandum states that during this time they received many complaints from the viewers concerned with the station's coverage of weather and local news. However, it fails to explain the exact number of complaints received by them. It may be possible that they received ten complaints regarding the weather and local news coverage. But if we consider that the viewership of the station is a thousand people, then ten complaints is a relatively small number. Until and unless the actual figures are stated this assumption cannot be held true for restoring the time of weather and local news to its former level.
Secondly, one of the reasons for the change is that the local businesses have canceled their advertising contracts with them. The author assumes that this is due to the changes made in the news timings. However, this may be possible due to many other factors. For example the television station might have increased their advertisement rates or the businesses would have found better prospects at any other station. The manager however fails to provide any strong evidence in support of his/her assumption.
The manager has based his conclusion on some unstated assumption. In conclusion, their are flaws in his assumptions which have been explained above. If the manager is able to provide some strong evidences in support of his/her assumptions, the claim might hold true.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 5 2
No. of Sentences: 15 15
No. of Words: 266 350
No. of Characters: 1324 1500
No. of Different Words: 134 200
Fourth Root of Number of Words: 4.039 4.7
Average Word Length: 4.977 4.6
Word Length SD: 2.549 2.4
No. of Words greater than 5 chars: 93 100
No. of Words greater than 6 chars: 76 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.733 21.0
Sentence Length SD: 5.579 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.558 0.50
Sentence-Sentence Coherence: 0.147 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The memorandum provided states that the ...
^^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tated assumptions and rife with holes. First of all, the memorandum states that...
^^^^^^^^
Line 2, column 133, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...nts from the viewers concerned with the stations coverage of weather and local news. How...
^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...er and local news to its former level. Secondly, one of the reasons for the cha...
^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nce in support of his/her assumption. The manager has based his conclusion on ...
^^^^^^
Line 4, column 88, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...ome unstated assumption. In conclusion, their are flaws in his assumptions which have...
^^^^^
Transition Words or Phrases used:
but, first, however, if, may, regarding, second, secondly, so, then, for example, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1353.0 2260.96107784 60% => More number of characters wanted.
No of words: 264.0 441.139720559 60% => More content wanted.
Chars per words: 5.125 5.12650576532 100% => OK
Fourth root words length: 4.03089032464 4.56307096286 88% => OK
Word Length SD: 2.60988696809 2.78398813304 94% => OK
Unique words: 136.0 204.123752495 67% => More unique words wanted.
Unique words percentage: 0.515151515152 0.468620217663 110% => OK
syllable_count: 414.0 705.55239521 59% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.5153106123 57.8364921388 60% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 90.2 119.503703932 75% => OK
Words per sentence: 17.6 23.324526521 75% => OK
Discourse Markers: 7.26666666667 5.70786347227 127% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.27650532748 0.218282227539 127% => OK
Sentence topic coherence: 0.0901823173352 0.0743258471296 121% => OK
Sentence topic coherence SD: 0.102396444796 0.0701772020484 146% => OK
Paragraph topic coherence: 0.167520060638 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.0994770775661 0.0628817314937 158% => OK
Essay readability:
automated_readability_index: 11.5 14.3799401198 80% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.18 12.5979740519 97% => OK
dale_chall_readability_score: 8.07 8.32208582834 97% => OK
difficult_words: 60.0 98.500998004 61% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.