The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of Super Screen Movie Production Company does make some compelling points in his memo, however, there is some key information missing to support his claims.
One question that could be asked but is not in the memo, is was there a raise in prices overall for movies? An increase in prices could largely affect the amount of movie-goers overall, and not just for Super Screen movies in particular. An increase in prices may cause people to wait for all movies to be available on video-on-demand services, where they are usually significantly cheaper than at movie theaters. The prospective viewers may have read the good movie reviews and want to see the movie, but do not go to the theater to do it because of a rise in prices. A rise in movie ticket prices could be the reason for less movie-goers instead of lack of awareness, thus the argument the advertising director proposes remains invalid.
The advertising director also makes a hasty judgement at the end of his memo. The advertising director does not have any supporting evidence to come to the conclusion that the budget should be allocated to more advertising to reach the public. To come to any conclusion as to why fewer people attended Super Screen-produced movies, the advertising director could propose that a survey be conducted. If a survey were conducted, then a better point could be made in the memo as to what can be done to increase the amount of Super Screen movie-goers again. Without any evidence, there is no proof that allocating more of the budget to advertising will work to draw in more Super Screen movie-goers. Allocating more of the budget to another area without any evidence has the potential to harm Super Screen Movie Production Company more instead of to help it.
In closing, the advertising director of Super Screen Movie Production Company does raise some compelling points in his memo, however, they are missing a large amount of evidence and information to make the claim valid.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 55
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 4 2
No. of Sentences: 13 15
No. of Words: 339 350
No. of Characters: 1630 1500
No. of Different Words: 151 200
Fourth Root of Number of Words: 4.291 4.7
Average Word Length: 4.808 4.6
Word Length SD: 2.731 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 81 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.077 21.0
Sentence Length SD: 5.091 7.5
Use of Discourse Markers (%): 0.769 0.12
Sentence-Text Coherence: 0.42 0.35
Sentence-Para Coherence: 0.608 0.50
Sentence-Sentence Coherence: 0.185 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 58, Rule ID: VBZ_VBD[1]
Message: Did you mean 'it'?
Suggestion: it
... could be asked but is not in the memo, is was there a raise in prices overall for...
^^
Line 3, column 61, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'been'.
Suggestion: been
...uld be asked but is not in the memo, is was there a raise in prices overall for mov...
^^^
Transition Words or Phrases used:
also, but, however, if, may, so, then, thus, as to, in particular
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1670.0 2260.96107784 74% => OK
No of words: 339.0 441.139720559 77% => More content wanted.
Chars per words: 4.92625368732 5.12650576532 96% => OK
Fourth root words length: 4.29091512845 4.56307096286 94% => OK
Word Length SD: 2.79195709281 2.78398813304 100% => OK
Unique words: 155.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.457227138643 0.468620217663 98% => OK
syllable_count: 536.4 705.55239521 76% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 33.4310205662 57.8364921388 58% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 128.461538462 119.503703932 107% => OK
Words per sentence: 26.0769230769 23.324526521 112% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.3172915425 0.218282227539 145% => OK
Sentence topic coherence: 0.135141256854 0.0743258471296 182% => OK
Sentence topic coherence SD: 0.0609921115385 0.0701772020484 87% => OK
Paragraph topic coherence: 0.211265003527 0.128457276422 164% => OK
Paragraph topic coherence SD: 0.0393831931703 0.0628817314937 63% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 11.61 12.5979740519 92% => OK
dale_chall_readability_score: 7.95 8.32208582834 96% => OK
difficult_words: 65.0 98.500998004 66% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.