Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
In this fast paced era where the concept of advertisement has been changed drastically and now more focus is put to sell the product in any way irrespective of consequences it may have due to selling techniques companies adopt. Some people are of the view the customers are influenced by the promotion of the product and tend to over-purchase. I stand by this school of thought as consumers are inclined to buy the product when they are believed to receive enormous benefits from that very product.
To begin with, it is undoubtable fact that companies are well aware of the tactics as to how they have to convince the consumer to purchase a product. Unfortunately, this is adversely affecting customer’s purchasing power as they tend to buy a product which is not required. For instance, people who have brown color because of the melanin in their body are shown in the advertisement that using their cream can make their skin color white in just 15 days. Similarly, I myself purchased a vegetable cutter costing Rs. 1500 seeing the ad only which was not required. But in the advertisement it was shown to be most efficient tool that is required in the kitchen and a must to have.
In order to overcome the situation, is it essential that Govt. and relative controlling authorities filter the advertisements which are meant to be for niche market but shown to mass. As such promotions misguide the consumer to purchase irrelevant products. Additionally, ad agencies should put a sharp focus on target oriented marketing.
To recapitulate the aforementioned, it is evident that misleading advertisement pose an adverse influence on the consumers and corrective measures needs to be taken proactively in this regard to avoid any disastrous situation.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-04-28 | MEBC Class | 89 | view |
| 2023-08-05 | hoaithuongnguyen | 89 | view |
| 2023-08-05 | hoaithuongnguyen | 89 | view |
| 2023-08-05 | hoaithuongnguyen | 89 | view |
| 2023-08-05 | hoaithuongnguyen | 89 | view |
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Grammar and spelling errors:
Line 2, column 669, Rule ID: MUST_HAVE_TO[1]
Message: After 'must', the verb is used without 'to'. Probably, you should use 'must' or 'have to' here.
Suggestion: must; have to
...l that is required in the kitchen and a must to have. In order to overcome the situat...
^^^^^^^
Line 3, column 185, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... be for niche market but shown to mass. As such promotions misguide the consumer t...
^^
Transition Words or Phrases used:
but, may, similarly, so, well, as to, for instance, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 13.1623246493 152% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1465.0 1615.20841683 91% => OK
No of words: 292.0 315.596192385 93% => More content wanted.
Chars per words: 5.01712328767 5.12529762239 98% => OK
Fourth root words length: 4.13376432452 4.20363070211 98% => OK
Word Length SD: 3.08496640714 2.80592935109 110% => OK
Unique words: 168.0 176.041082164 95% => OK
Unique words percentage: 0.575342465753 0.561755894193 102% => OK
syllable_count: 467.1 506.74238477 92% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 50.7416008732 49.4020404114 103% => OK
Chars per sentence: 112.692307692 106.682146367 106% => OK
Words per sentence: 22.4615384615 20.7667163134 108% => OK
Discourse Markers: 5.0 7.06120827912 71% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 4.0 8.67935871743 46% => More positive sentences wanted.
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.180065252046 0.244688304435 74% => OK
Sentence topic coherence: 0.0576409481616 0.084324248473 68% => OK
Sentence topic coherence SD: 0.0525870087422 0.0667982634062 79% => OK
Paragraph topic coherence: 0.115535895584 0.151304729494 76% => OK
Paragraph topic coherence SD: 0.0428328465155 0.056905535591 75% => OK
Essay readability:
automated_readability_index: 13.4 13.0946893788 102% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 12.13 12.4159519038 98% => OK
dale_chall_readability_score: 8.78 8.58950901804 102% => OK
difficult_words: 75.0 78.4519038076 96% => OK
linsear_write_formula: 14.0 9.78957915832 143% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.