Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the recommendation, the station manager of KICK in Medway argues that it is better for KICK to include more call-in advice programs to increase audiences in its listening area. This recommendation seems convincing at first, the lack of answers to the questions leads me to question its validity.
First, the manager needs to answer whether there is another reason for increasing audiences when the radio station WCQP in Rockville increases the number of call-in advice programs. It is possible that the number of audiences increases because of sound economy, not because of call-in advice programs. Because economy of two years before was sound, people had less stress on their lives, so that they can afford their time on listening radio. For this reason, the manager needs to answer the reason of increasing audience two years before is the increase of call-in advice programs, not the condition of economy.
In addition, the question that needs to be answered is whether residents in Medway are the representatives of the whole nation. The manager argues that because of the nationwide survey result, many radio listeners are quite interested in call-in advice programs, so KICK should include more call-in advice programs to get more audiences. However, nationwide result cannot describe the characteristics of the specific area, Medway, because nationwide result is the average of whole cities in the country. Thus, the manager needs to give the detail that nationwide result really describes Medway well.
Lastly, the manager should ask whether increasing the number of call-in advice programs would really help KICK to gain a larger audience share in its listening area. The manager argues that because of WCQP’s recent success and the nationwide survey result, increasing the number of call-in advice programs is the method to get more audience than before. However, it is possible that people usually like to listen call-in advice programs because of time, not because of content. In this case, including more call-in advice programs not really helps KICK to get a larger audience shar in its listening area. Therefore, the manager needs to give evidence that increasing call-in advice programs is the method to gain a larger audience.
In conclusion, the manager’s recommendation is not sound on many grounds. To make a stronger recommendation, the manager should provide answers to the above questions.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 2 2
No. of Sentences: 17 15
No. of Words: 385 350
No. of Characters: 1988 1500
No. of Different Words: 143 200
Fourth Root of Number of Words: 4.43 4.7
Average Word Length: 5.164 4.6
Word Length SD: 2.621 2.4
No. of Words greater than 5 chars: 179 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.647 21.0
Sentence Length SD: 5.901 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.431 0.35
Sentence-Para Coherence: 0.652 0.50
Sentence-Sentence Coherence: 0.164 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the recommendation, the station manag...
^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ons leads me to question its validity. First, the manager needs to answer wheth...
^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rograms, not the condition of economy. In addition, the question that needs to ...
^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e result really describes Medway well. Lastly, the manager should ask whether i...
^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the method to gain a larger audience. In conclusion, the manager’s recommendat...
^^^
Transition Words or Phrases used:
first, however, if, lastly, really, so, therefore, thus, well, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 1.0 11.1786427146 9% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2042.0 2260.96107784 90% => OK
No of words: 385.0 441.139720559 87% => More content wanted.
Chars per words: 5.3038961039 5.12650576532 103% => OK
Fourth root words length: 4.4296068528 4.56307096286 97% => OK
Word Length SD: 2.71181270551 2.78398813304 97% => OK
Unique words: 151.0 204.123752495 74% => More unique words wanted.
Unique words percentage: 0.392207792208 0.468620217663 84% => More unique words wanted or less content wanted.
syllable_count: 636.3 705.55239521 90% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 36.4921188818 57.8364921388 63% => OK
Chars per sentence: 120.117647059 119.503703932 101% => OK
Words per sentence: 22.6470588235 23.324526521 97% => OK
Discourse Markers: 5.23529411765 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.345331114672 0.218282227539 158% => OK
Sentence topic coherence: 0.125938832895 0.0743258471296 169% => OK
Sentence topic coherence SD: 0.105022227929 0.0701772020484 150% => OK
Paragraph topic coherence: 0.180728118831 0.128457276422 141% => OK
Paragraph topic coherence SD: 0.130991595272 0.0628817314937 208% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 13.76 12.5979740519 109% => OK
dale_chall_readability_score: 7.6 8.32208582834 91% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.