The table below shows expenditures of four car companies on advertising in the UK in 2002

The table compares the four car companies’ spending on four types of advertising in the UK in 2002.

Overall, all companies spent the most money on TV advertising, while expenditure on cinema category was the lowest. Another impressive point is the advertising expenditure of Renault was higher than the other companies.

Cetirizine spent the most money on TV advertising, at $70 million, while the figure for Vauxhall was slightly lower, at $65 million. Rover spent the least money on this type of advertising, at only $45 million of the total expenditure. Both Rover and Cetirizine had the lowest expenditures on cinema category, at $0 million.

In terms of the other forms of advertising, four companies spent similar money on radio category, at $15 million each, whereas the highest expenditure was seen in press advertising. It is also notable that the spending on advertising in outdoor was the second lowest, behind cinema category, with less than $10 million spent by each company.