The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The memorandom from the business manager of the television station avers that in order to avoid further losses in the advertising revenues and in order to allure more viewers to the program, the time devoted to weather and local news must be restored to its former levels. The business manager bases the above arguments on the premises that not only most of the complaints receieved from viewers were concerned with the station's coverage of weather and local news , the local business have canceled their advertising contracts with the television station. However, before any serious action is taken on the basis of the aforementioned recommendation the following three specific evidences must be carefully analysed.
First of all, the business manager has not provided the total number of complains at night and the total number of viewers watching that channel late at night. The percentage of people complaining about the lack of weather and local news with respect to the total number of viewers controls the satisfiction levels of the customers. it may be possible that a tiny one or two percent of the people are complaining about late night shows. The rest of the 98 or 99 percent people may be satisfied by the content currently being displayed on the television channel. if the above were to be true, then it would seriously impair the argument of the business manager.
Second, the local business may have simply stopped due to other cheaper or more effective sources of advertisements being explored by business owners. For instance, they may have found other more popular television stations that may be willing to advertise for relatively smaller sums. they may also have found out the advertisements via mobile applications or websites are way more effective than television based advertising. In light of this, the business manager's argument not only lacks any mention of the prices of the competing sources of advertisement but also lacks evidences regarding the most effective sources of advertisements. if any one of the aforesaid arguments are true, it may be possible that business owners aiming to save a few bucks or requiring a larger reach may opt for alternative sources of advertisements. Consequently the author's argument may not holds any water.
Last but not least, the business manager fails to provide evidence that the customers are complaining about the length of the weather and local news at night. they may be complaining about other problems , like for instance they may be complaining about the lack of authenticity of the news shared. Accordingly, if the above is true it would mean that the customers are not dissatisfied because of the duration of the news but the content itself. if the above is true, it would seriously impair the argument of the business manager.
In conclusion, the business manager's seemingly cogent argument as it stands now is considerably flawed due to its reliance on several missing evidences and unwarranted assumptions. if the business manager is able to provide the aforesaid evidences -- perhaps it may be possible to fully evaluate the viability of the suggestion in the memorandum
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 8 2
No. of Sentences: 13 15
No. of Words: 514 350
No. of Characters: 2603 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.761 4.7
Average Word Length: 5.064 4.6
Word Length SD: 2.829 2.4
No. of Words greater than 5 chars: 187 100
No. of Words greater than 6 chars: 158 80
No. of Words greater than 7 chars: 113 40
No. of Words greater than 8 chars: 71 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 39.538 21.0
Sentence Length SD: 14.69 7.5
Use of Discourse Markers (%): 0.846 0.12
Sentence-Text Coherence: 0.422 0.35
Sentence-Para Coherence: 0.673 0.50
Sentence-Sentence Coherence: 0.141 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 421, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ed from viewers were concerned with the stations coverage of weather and local news , th...
^^^^^^^^
Line 1, column 464, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...tions coverage of weather and local news , the local business have canceled their ...
^^
Line 4, column 334, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...e satisfiction levels of the customers. it may be possible that a tiny one or two ...
^^
Line 4, column 563, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ng displayed on the television channel. if the above were to be true, then it woul...
^^
Line 7, column 287, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
... advertise for relatively smaller sums. they may also have found out the advertiseme...
^^^^
Line 7, column 460, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...rtising. In light of this, the business managers argument not only lacks any mention of ...
^^^^^^^^
Line 7, column 642, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...st effective sources of advertisements. if any one of the aforesaid arguments are ...
^^
Line 7, column 836, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Consequently,
... alternative sources of advertisements. Consequently the authors argument may not holds any ...
^^^^^^^^^^^^
Line 7, column 853, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ces of advertisements. Consequently the authors argument may not holds any water. ...
^^^^^^^
Line 12, column 20, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...any water. Last but not least, the business manager fails to provide ev...
^^
Line 12, column 161, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...of the weather and local news at night. they may be complaining about other problems...
^^^^
Line 12, column 205, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... may be complaining about other problems , like for instance they may be complaini...
^^
Line 12, column 449, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ion of the news but the content itself. if the above is true, it would seriously i...
^^
Line 15, column 182, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... evidences and unwarranted assumptions. if the business manager is able to provide...
^^
Line 15, column 182, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... evidences and unwarranted assumptions. if the business manager is able to provide...
^^
Transition Words or Phrases used:
accordingly, also, but, consequently, first, however, if, may, regarding, second, so, then, for instance, in conclusion, first of all, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 76.0 55.5748502994 137% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2662.0 2260.96107784 118% => OK
No of words: 514.0 441.139720559 117% => OK
Chars per words: 5.17898832685 5.12650576532 101% => OK
Fourth root words length: 4.76146701107 4.56307096286 104% => OK
Word Length SD: 2.8773630939 2.78398813304 103% => OK
Unique words: 220.0 204.123752495 108% => OK
Unique words percentage: 0.428015564202 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 846.0 705.55239521 120% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 53.720014892 57.8364921388 93% => OK
Chars per sentence: 133.1 119.503703932 111% => OK
Words per sentence: 25.7 23.324526521 110% => OK
Discourse Markers: 7.5 5.70786347227 131% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.230182553397 0.218282227539 105% => OK
Sentence topic coherence: 0.0746765077066 0.0743258471296 100% => OK
Sentence topic coherence SD: 0.0753012214627 0.0701772020484 107% => OK
Paragraph topic coherence: 0.141566015573 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0901482225861 0.0628817314937 143% => OK
Essay readability:
automated_readability_index: 15.8 14.3799401198 110% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 13.06 12.5979740519 104% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.