The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news
and less time to weather and local news. During this time period, most of the complaints
received from viewers were concerned with our station’s coverage of weather and local news.
In addition, local businesses that used to advertise during our late-night news program have just
canceled their advertising contracts with us. Therefore, in order to attract more viewers to the
program and to avoid losing any further advertising revenues, we should restore the time
devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the
argument and explain how the evidence would weaken or strengthen the argument.
The author of the arguments uses the evidence that due to increased time of national news and lesser to weather and local news, resulted in complaints from the viewers regarding lesser coverage of weather and local news and local businesses pulling out their advertisements, which results in them recommending to restore the time devoted to weather and local news to its former level. The argument is rifed with assumptions which lack evidence.
When the business manager states that their late-night news program devoted increased time or less time, what is the amount of time deviation in question. For example, if there is evidence regarding the program duration to be 1 hr and the increase time is from 10 minutes to 15 minutes, and the lesser time is from 50 minutes to 45 minutes. On the evidence suggests that the increased time was 30 minutes (from 10 to 40), such a deviation is substantial. The proportion of increased and lowered time could help in weakening or strengthening manager's argument as lower proportion would suggest the cause is something different and recommendation should not be taken and higher proportion would strengthen the argument going towards the recommendation.
The business manager does not provide any specific evidence regarding the number of complaints they received, nor the amount of complaints per viewer. If evidence suggests that the complaints were only from a vocal minority than the credibility of the complaints is questionable and hence would weaken author's arugment and recommendation is not valid, on the other hand if the number of complaints are subtantial this would hint otherwise. The other thing is there any evidence regarding the deviation in number of complaints, if an evidence state that the number of complaints have increased or decreased this would strengthen or weaken manager's argument respectively.
Apart from that, the manager assumes that the local businesses who have cancelled their advertisements during their program is solely due to the change and not any other reason. If survey is taken and it suggests that it is due to some other reason like increased advertising costs or if they are facing financial crisism, this would work against the author. On the other hand if evidence suggests that this is due to the deviation of time either via lower output or their skepticism, this would work towards the manager. Such an evidence could suggest towards taking the recommendation or not taking it, since this would indicate towards their future revenues. Other assumption is that by restoring to its former level, it would attract more views and avoid losing any further advertising revenues, which they do not seem to have any evidence for.
The manager's argument makes various assumption which he or she does not have proper evidence to back it up for. One has to obtain and analyze various evidence from data collected from viewers, local advertisers, deviation in increased and lower time and so on. Without the evidence, we can not go with manager's decision.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 8 2
No. of Sentences: 17 15
No. of Words: 496 350
No. of Characters: 2508 1500
No. of Different Words: 200 200
Fourth Root of Number of Words: 4.719 4.7
Average Word Length: 5.056 4.6
Word Length SD: 2.755 2.4
No. of Words greater than 5 chars: 180 100
No. of Words greater than 6 chars: 146 80
No. of Words greater than 7 chars: 106 40
No. of Words greater than 8 chars: 66 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.176 21.0
Sentence Length SD: 12.789 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.368 0.35
Sentence-Para Coherence: 0.604 0.50
Sentence-Sentence Coherence: 0.154 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 298, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'recommending restoring'.
Suggestion: recommending restoring
...r advertisements, which results in them recommending to restore the time devoted to weather and local n...
^^^^^^^^^^^^^^^^^^^^^^^
Line 3, column 540, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...ould help in weakening or strengthening managers argument as lower proportion would sugg...
^^^^^^^^
Line 9, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... seem to have any evidence for. The managers argument makes various assumption which...
^^^^^^^^
Transition Words or Phrases used:
hence, if, regarding, so, then, apart from, as to, for example, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 27.0 11.1786427146 242% => Less conjunction wanted
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 36.0 16.3942115768 220% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2558.0 2260.96107784 113% => OK
No of words: 496.0 441.139720559 112% => OK
Chars per words: 5.15725806452 5.12650576532 101% => OK
Fourth root words length: 4.71922212354 4.56307096286 103% => OK
Word Length SD: 2.80524341346 2.78398813304 101% => OK
Unique words: 213.0 204.123752495 104% => OK
Unique words percentage: 0.429435483871 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 790.2 705.55239521 112% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 81.2679791127 57.8364921388 141% => OK
Chars per sentence: 150.470588235 119.503703932 126% => OK
Words per sentence: 29.1764705882 23.324526521 125% => OK
Discourse Markers: 4.76470588235 5.70786347227 83% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.290730878552 0.218282227539 133% => OK
Sentence topic coherence: 0.102564312571 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.12551099866 0.0701772020484 179% => OK
Paragraph topic coherence: 0.18225996495 0.128457276422 142% => OK
Paragraph topic coherence SD: 0.123209510008 0.0628817314937 196% => OK
Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 13.24 12.5979740519 105% => OK
dale_chall_readability_score: 8.29 8.32208582834 100% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.