Large businesses have big budgets for marketing and promotion, and, as a result, people gravitate toward buying their products.
What problems does this cause? What could be done to encourage people to buy local products?
In this increasingly competitive market, large companies have gained a competitive edge over small businesses in terms of marketing and promotion. Consequently, customers express a preference for the multinational giants. There are several reasons behind this phenomenon, and to increase consumer spending on local products, solutions should be adopted by governments and the enterprises themselves.
Initially, the aforementioned trend has roots in two main factors. The first one is the large companies’ effective marketing scheme. As their budgets are great, they are able to invite a marketing consultant to do market research and point out the targeted customers and their interests. Thus, they can design advertisements that make the most of the features of their products to increase sales. For instance, companies producing products for children usually hire a musician to compose an interesting song that can make a strong impression on the children. As a result, when they go to the supermarket with their parents and see the products they have in mind, they will ask to purchase them out of curiosity. Another plausible explanation is that large firms consistently provide discounts and other attractive offers. It is human instinct to prefer to get a product at a lower cost than it is normally worth, even if they do not need it. Taking advantage of this, huge conglomerates typically slap 10% or 5% on each item, making them more appealing to shoppers, especially housewives.
Fortunately, several measures could be taken to alleviate this situation. The first solution would be to raise awareness of the significance of buying local products. If the revenue of local stores is low, they are likely to go out of business. Local goods usually have historical significance and cultural signature. They act as a link to the past, reflecting a part of their ancestors’ lives, which means if the local shops collapse, the place will lose unique features, therefore become less attractive to tourists. By acknowledging this, people will become more engaged in buying locally. Another solution worth considering is social media. Business owners can build a website themselves at a low cost without any advanced technological knowledge, as there are plenty of website-building to choose from. This is a great way to interact with customers, which is essential to a business’s long-term success. A salient example can be observed in Banh mi Ba Co Gai, a small business selling banh mi in a narrow alley in Ha Noi. Anyone can imagine that the shop cannot attract any customers as it is located in such a remote place. However, the owner is so talented that she utilizes Tik Tok, a famous application among young people to advertise her banh mi. Consequently, a variety of people come to this small shop every day, making it one of the most popular shops in the capital of Vietnam.
In conclusion, it is clear that large companies can retain a number of customers due to their effective marketing strategy. However, several effective methods can be implemented to encourage people to endorse the local market.
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Comments
Essay evaluations by e-grader
Transition Words or Phrases used:
consequently, first, however, if, so, therefore, thus, for instance, in conclusion, in fact, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 13.1623246493 160% => OK
Auxiliary verbs: 15.0 7.85571142285 191% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 39.0 24.0651302605 162% => Less pronouns wanted
Preposition: 66.0 41.998997996 157% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 2625.0 1615.20841683 163% => OK
No of words: 505.0 315.596192385 160% => Less content wanted.
Chars per words: 5.19801980198 5.12529762239 101% => OK
Fourth root words length: 4.74048574033 4.20363070211 113% => OK
Word Length SD: 3.02901953076 2.80592935109 108% => OK
Unique words: 285.0 176.041082164 162% => OK
Unique words percentage: 0.564356435644 0.561755894193 100% => OK
syllable_count: 832.5 506.74238477 164% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 9.0 2.52805611222 356% => Less articles wanted as sentence beginning.
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 27.0 16.0721442886 168% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 38.2702468895 49.4020404114 77% => OK
Chars per sentence: 97.2222222222 106.682146367 91% => OK
Words per sentence: 18.7037037037 20.7667163134 90% => OK
Discourse Markers: 3.85185185185 7.06120827912 55% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 18.0 8.67935871743 207% => Less positive sentences wanted.
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.263216231338 0.244688304435 108% => OK
Sentence topic coherence: 0.0625730973262 0.084324248473 74% => OK
Sentence topic coherence SD: 0.0449265419679 0.0667982634062 67% => OK
Paragraph topic coherence: 0.153069896263 0.151304729494 101% => OK
Paragraph topic coherence SD: 0.00944743558912 0.056905535591 17% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.4 13.0946893788 95% => Automated_readability_index is low.
flesch_reading_ease: 53.21 50.2224549098 106% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 12.88 12.4159519038 104% => OK
dale_chall_readability_score: 9.03 8.58950901804 105% => OK
difficult_words: 144.0 78.4519038076 184% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
consequently, first, however, if, so, therefore, thus, for instance, in conclusion, in fact, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 13.1623246493 160% => OK
Auxiliary verbs: 15.0 7.85571142285 191% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 39.0 24.0651302605 162% => Less pronouns wanted
Preposition: 66.0 41.998997996 157% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 2625.0 1615.20841683 163% => OK
No of words: 505.0 315.596192385 160% => Less content wanted.
Chars per words: 5.19801980198 5.12529762239 101% => OK
Fourth root words length: 4.74048574033 4.20363070211 113% => OK
Word Length SD: 3.02901953076 2.80592935109 108% => OK
Unique words: 285.0 176.041082164 162% => OK
Unique words percentage: 0.564356435644 0.561755894193 100% => OK
syllable_count: 832.5 506.74238477 164% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 9.0 2.52805611222 356% => Less articles wanted as sentence beginning.
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 27.0 16.0721442886 168% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 38.2702468895 49.4020404114 77% => OK
Chars per sentence: 97.2222222222 106.682146367 91% => OK
Words per sentence: 18.7037037037 20.7667163134 90% => OK
Discourse Markers: 3.85185185185 7.06120827912 55% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 18.0 8.67935871743 207% => Less positive sentences wanted.
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.263216231338 0.244688304435 108% => OK
Sentence topic coherence: 0.0625730973262 0.084324248473 74% => OK
Sentence topic coherence SD: 0.0449265419679 0.0667982634062 67% => OK
Paragraph topic coherence: 0.153069896263 0.151304729494 101% => OK
Paragraph topic coherence SD: 0.00944743558912 0.056905535591 17% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.4 13.0946893788 95% => Automated_readability_index is low.
flesch_reading_ease: 53.21 50.2224549098 106% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 12.88 12.4159519038 104% => OK
dale_chall_readability_score: 9.03 8.58950901804 105% => OK
difficult_words: 144.0 78.4519038076 184% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.