The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo suggests that the company should spend more of its budget on raising the public's awareness of good movies available, since last year movies received an increasingly positive views from movie reviewers but the numper of people who attendes Super Screen-produced movies was at its lowest. However, whether this suggestion is reasonable depends on several factors.
The author's claim that fewer people went for movies their company produce is base on a recent report for the marketing department. However, it is not mentioned that how many people was involved in this report, what's the scope of it, how it was carried out and in what ways the questions were asked. Without these information, one can't conclude for certain that the report is valid since there might be some kinds of bias involved in choosing the subjects or the questions asked might be misleading.
Moreover, the writer points out that the increase of positive review by reviewers and the decrease of people watching together indicated that the problem lies in the public's lack of awareness of good movies instead of the qualities of movies. However, if we examine closely, this causal relation might actually be a poor one. The general public and reviewers might not share the same taste in movies, thus a movie that's attractive to the reviewers may not guarantee its popularity with the public. Also, it is entirely possible that the reviews changed their standard with evaluating movies so a movie that received higher positive reviews doesn't necessarily suggest it's better then the ones last year.
Additionally, the director says that more money should be allocated to reaching the public through advertising in order to raise the number of people watching their movies. However, other factors may also contribute to the decrease of people watching it. For example, there might be better sources for the public to entertain themselves other than movies. Or the economy is poor that people can't afford the tickets.
In conclusion, without answering the questions mentioned above, it cannot be said that the recommendations and arguments are sound.
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- The best way for a society to prepare its young people for leadership in government industry or other fields is by instilling in them a sense of cooperation not competition Specific Task Instruction Write a response in which you discuss the extent to whic 58
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 55
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 4 2
No. of Sentences: 14 15
No. of Words: 346 350
No. of Characters: 1756 1500
No. of Different Words: 184 200
Fourth Root of Number of Words: 4.313 4.7
Average Word Length: 5.075 4.6
Word Length SD: 2.561 2.4
No. of Words greater than 5 chars: 142 100
No. of Words greater than 6 chars: 98 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.714 21.0
Sentence Length SD: 11.074 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.344 0.35
Sentence-Para Coherence: 0.603 0.50
Sentence-Sentence Coherence: 0.059 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 83, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'publics'' or 'public's'?
Suggestion: publics'; public's
...spend more of its budget on raising the publics awareness of good movies available, sin...
^^^^^^^
Line 3, column 211, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: what's
...any people was involved in this report, whats the scope of it, how it was carried out...
^^^^^
Line 3, column 308, Rule ID: THIS_NNS[2]
Message: Did you mean 'this information' or 'these informations'?
Suggestion: this information; these informations
... ways the questions were asked. Without these information, one cant conclude for certain that the...
^^^^^^^^^^^^^^^^^
Line 3, column 331, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...e asked. Without these information, one cant conclude for certain that the report is...
^^^^
Line 5, column 331, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ation might actually be a poor one. The general public and reviewers might not share the same ...
^^^^^^^^^^^^^^
Line 5, column 415, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
... the same taste in movies, thus a movie thats attractive to the reviewers may not gua...
^^^^^
Line 5, column 641, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...e that received higher positive reviews doesnt necessarily suggest its better then the...
^^^^^^
Line 5, column 672, Rule ID: COMPARISONS_THEN[1]
Message: Did you mean 'better than'?
Suggestion: better than
... reviews doesnt necessarily suggest its better then the ones last year. Additionally, th...
^^^^^^^^^^^
Line 7, column 392, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...ies. Or the economy is poor that people cant afford the tickets. In conclusion, w...
^^^^
Transition Words or Phrases used:
actually, also, but, however, if, may, moreover, so, then, thus, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1792.0 2260.96107784 79% => OK
No of words: 345.0 441.139720559 78% => More content wanted.
Chars per words: 5.19420289855 5.12650576532 101% => OK
Fourth root words length: 4.3097767484 4.56307096286 94% => OK
Word Length SD: 2.61625956562 2.78398813304 94% => OK
Unique words: 188.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.544927536232 0.468620217663 116% => OK
syllable_count: 548.1 705.55239521 78% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 66.9325353301 57.8364921388 116% => OK
Chars per sentence: 128.0 119.503703932 107% => OK
Words per sentence: 24.6428571429 23.324526521 106% => OK
Discourse Markers: 6.5 5.70786347227 114% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.197109504717 0.218282227539 90% => OK
Sentence topic coherence: 0.059724328252 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0831668744059 0.0701772020484 119% => OK
Paragraph topic coherence: 0.102356694573 0.128457276422 80% => OK
Paragraph topic coherence SD: 0.0919813120649 0.0628817314937 146% => OK
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.12 12.5979740519 104% => OK
dale_chall_readability_score: 8.95 8.32208582834 108% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.