Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In this text, the author presents a series of arguments about why Nature’s Way, a health food and health-related products is opening its next franchise in Plainsville. While the arguments he presents seem reasonable at first, a further examination of them will present a lack of cogency in his assumptions.
First, the author claims Nature’s Way most profitable stores are in areas where people lead healthy style of life. He assumes that because merchants report an all-time high of sales in running shoes and exercise clothing, the residents in Plainsville are healthy people. This assumption would diminish the argument if it were proved that the sale’s total is not really big or profitable. An all-time sale is no guarantee that the sheer number of sales is considerable. Moreover, the fact that people buy sporting clothes and shoes is not a direct signal that they eat healthy food.
Second, the author presents the case of the health club has more members than ever. Nonetheless, signed members are not necessarily active members, and if the active members are in fact low, it could mean that the people in the club do not follow a healthy life style. Furthermore, one would have to see what type of club it is. Do they join and talk about healthy ways to eat? Do they join and exercise together? Are they in any way health savvy? If the answers to these questions were positive, the author could expect some of these members to be clients, otherwise they could not be taken into consideration.
Also, the author mentions that schoolchildren participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age. Nonetheless, the program could be theory only or even just a few demonstrations with no follow ups of the children progress. This could translate in a low participation from them if they are accustomed to non-healthy style of living.
Finally, in all these cases the author presents, he assumes that because some of the residents of Plainsville are probably exercising, they would inherently be eating right, or if they do, that they would be willing to buy from Nature’s Way instead of their present one.
In conclusion, while these arguments are reasonable at some point, some of the assumptions that the author makes are not entirely substantiated, and if they were proven to be wrong, their impact on the aperture of the new store would be negative.
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argument 1 -- how did you get this? 'because merchants report an all-time high of sales in running shoes and exercise clothing, the residents in Plainsville are healthy people.'
suggested:
The report that sales of running shoes and exercise clothing are at all-time high is purely based on honesty of the merchants. Even if the sales are on high, it does not support the fact that all the shoes and clothes bought are utilized for sole purpose of exercising.
argument 2 -- you guess: 'Nonetheless, signed members are not necessarily active members, and if the active members are in fact low, it could mean that the people in the club do not follow a healthy life style. '. This is not the loophole.
suggested:
Even if the local health clubs are full, that does not mean that majority of the population is health conscious. It might well be that there are only few health clubs available in Plainsville which leads to their flooding.
argument 3 -- not OK
suggested:
Although children are required to participate in a fitness programs, but that does not guarantee that they will use the health products of Nature's Way to stay fit. They might prefer to stay in shape by exercising daily.
Attribute Value Ideal
Score: ? out of 6
Category: ? Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 406 350
No. of Characters: 1959 1500
No. of Different Words: 199 200
Fourth Root of Number of Words: 4.489 4.7
Average Word Length: 4.825 4.6
Word Length SD: 2.745 2.4
No. of Words greater than 5 chars: 134 100
No. of Words greater than 6 chars: 98 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.368 21.0
Sentence Length SD: 10.302 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.298 0.35
Sentence-Para Coherence: 0.559 0.50
Sentence-Sentence Coherence: 0.116 0.07
Number of Paragraphs: 6 5