Marketing strategy for some companies is offers and discounts, for some it is reputation. Should consumer goods companies concentrate special discounts and offers to promote their products or they should focus on reputation? What do you think is more important?
The topic on different marketing strategy is a debatable one and each side has its logical arguments. I staunchly believe that consumer goods companies should primarily focus on reputation than the discounts and offers as the company's reputation is the most important factor for sustainability in the market.
On the one hand, discounts and offers attract customers who are willing to buy goods at a cheaper price. This will increase the overall sale of the company and is considered as a good marketing strategy.
However, there are other substantial factors which affirm that reputation plays a pivotal role as a marketing strategy. Firstly, people always prefer reputed and better quality product rather than the cheaper products. For Instance, the sale of Tata Nano car dropped drastically as the car was cheaper and could not match proper car manufacturing standards. Secondly, the discounted products cannot be replaced or exchanged whereas the non-discounted and reputed goods can always be replaced and exchanged. Hence, customer satisfaction is fulfilled. Lastly, it takes a lot of time for building the reputation. So, the primary focus should always be reputation building as customers are loyal to the reputed brands.
To conclude, reputation as a marketing strategy is very crucial as it leads to customer satisfaction and better financial results for the company.
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Transition Words or Phrases used:
first, firstly, hence, however, if, lastly, second, secondly, so, whereas, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.5418719212 114% => OK
Auxiliary verbs: 6.0 6.10837438424 98% => OK
Conjunction : 10.0 8.36945812808 119% => OK
Relative clauses : 4.0 5.94088669951 67% => More relative clauses wanted.
Pronoun: 7.0 20.9802955665 33% => OK
Preposition: 12.0 31.9359605911 38% => More preposition wanted.
Nominalization: 9.0 5.75862068966 156% => OK
Performance on vocabulary words:
No of characters: 1165.0 1207.87684729 96% => OK
No of words: 216.0 242.827586207 89% => More content wanted.
Chars per words: 5.39351851852 5.00649968141 108% => OK
Fourth root words length: 3.83365862548 3.92707691288 98% => OK
Word Length SD: 2.95185635368 2.71678728327 109% => OK
Unique words: 128.0 139.433497537 92% => More unique words wanted.
Unique words percentage: 0.592592592593 0.580463131201 102% => OK
syllable_count: 364.5 379.143842365 96% => OK
avg_syllables_per_word: 1.7 1.57093596059 108% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.6157635468 65% => OK
Interrogative: 0.0 0.325123152709 0% => OK
Article: 4.0 1.56157635468 256% => Less articles wanted as sentence beginning.
Subordination: 0.0 1.71428571429 0% => More adverbial clause wanted.
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 2.0 3.65517241379 55% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 12.6551724138 95% => OK
Sentence length: 18.0 20.5024630542 88% => OK
Sentence length SD: 41.1632083568 50.4703680194 82% => OK
Chars per sentence: 97.0833333333 104.977214359 92% => OK
Words per sentence: 18.0 20.9669160288 86% => OK
Discourse Markers: 7.25 7.25397266985 100% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 0.0 5.33497536946 0% => OK
Sentences with positive sentiment : 9.0 6.9802955665 129% => OK
Sentences with negative sentiment : 1.0 2.75862068966 36% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 2.91625615764 69% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.30500640073 0.242375264174 126% => OK
Sentence topic coherence: 0.101270954399 0.0925447433944 109% => OK
Sentence topic coherence SD: 0.0947715071411 0.071462118173 133% => OK
Paragraph topic coherence: 0.189101534602 0.151781067708 125% => OK
Paragraph topic coherence SD: 0.0876833359552 0.0609392437508 144% => OK
Essay readability:
automated_readability_index: 13.0 12.6369458128 103% => OK
flesch_reading_ease: 44.75 53.1260098522 84% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 11.5 10.9458128079 105% => OK
coleman_liau_index: 13.69 11.5310837438 119% => OK
dale_chall_readability_score: 9.13 8.32886699507 110% => OK
difficult_words: 63.0 55.0591133005 114% => OK
linsear_write_formula: 11.5 9.94827586207 116% => OK
gunning_fog: 9.2 10.3980295567 88% => OK
text_standard: 12.0 10.5123152709 114% => OK
What are above readability scores?
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Rates: 82.7777777778 out of 100
Scores by essay e-grader: 74.5 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.