Should marketing for consumer goods companies like clothing and food focus on reputation or on short term strategies like discounts and special offers? In what ways can this impact on their reputation? Why?
Marketing has become a major part of the companies' policy these days. There are areas on which marketing people in consumer-based companies work on such as their goodwill and special offers. This essay will discuss how focusing on reputation will give better results.
To begin with, building a reputation will increase the customers for a company. People tend to buy from reliable companies as they believe that they will not compromise on their quality. For example, Bonanza, a famous clothing company, is the first choice of anybody in Pakistan while buying clothes despite its higher prices as they have maintained their standard throughout the years. Thus, reputation matters in the business.
Secondly, giving priority to reputation helps the companies to stay in the market and create more job opportunities for the people. When companies expand because of good customer response, they need more manpower to operate their businesses. For instance, KFC, a fast food company, brought many employment opportunities in the small cities of Pakistan when its demand was created by good feedback in the larger cities. Therefore, the companies should prefer to maintain their reputation.
In conclusion, reputation plays a vital role in increasing the customers for a company as well as it brings more jobs opportunities in the small cities. In my opinion, building a reputation should be the first priority for any company.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-07-19 | Gohar Khan | 72 | view |
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Grammar and spelling errors:
Line 1, column 42, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'companies'' or 'company's'?
Suggestion: companies'; company's
...arketing has become a major part of the companies policy these days. There are areas on w...
^^^^^^^^^
Transition Words or Phrases used:
first, second, secondly, therefore, thus, well, while, for example, for instance, in conclusion, such as, as well as, in my opinion, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 10.5418719212 38% => More to be verbs wanted.
Auxiliary verbs: 7.0 6.10837438424 115% => OK
Conjunction : 2.0 8.36945812808 24% => More conjunction wanted.
Relative clauses : 4.0 5.94088669951 67% => More relative clauses wanted.
Pronoun: 16.0 20.9802955665 76% => OK
Preposition: 29.0 31.9359605911 91% => OK
Nominalization: 9.0 5.75862068966 156% => OK
Performance on vocabulary words:
No of characters: 1207.0 1207.87684729 100% => OK
No of words: 226.0 242.827586207 93% => More content wanted.
Chars per words: 5.3407079646 5.00649968141 107% => OK
Fourth root words length: 3.87727950738 3.92707691288 99% => OK
Word Length SD: 2.816124015 2.71678728327 104% => OK
Unique words: 137.0 139.433497537 98% => OK
Unique words percentage: 0.606194690265 0.580463131201 104% => OK
syllable_count: 368.1 379.143842365 97% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.6157635468 43% => OK
Article: 3.0 1.56157635468 192% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 3.0 3.65517241379 82% => OK
Performance on sentences:
How many sentences: 13.0 12.6551724138 103% => OK
Sentence length: 17.0 20.5024630542 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.4355793262 50.4703680194 88% => OK
Chars per sentence: 92.8461538462 104.977214359 88% => OK
Words per sentence: 17.3846153846 20.9669160288 83% => OK
Discourse Markers: 11.2307692308 7.25397266985 155% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 1.0 5.33497536946 19% => OK
Sentences with positive sentiment : 8.0 6.9802955665 115% => OK
Sentences with negative sentiment : 0.0 2.75862068966 0% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 2.91625615764 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.27398579575 0.242375264174 113% => OK
Sentence topic coherence: 0.100178920713 0.0925447433944 108% => OK
Sentence topic coherence SD: 0.0290869838608 0.071462118173 41% => Sentences are similar to each other.
Paragraph topic coherence: 0.168077053382 0.151781067708 111% => OK
Paragraph topic coherence SD: 0.0237473577251 0.0609392437508 39% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.4 12.6369458128 98% => OK
flesch_reading_ease: 54.22 53.1260098522 102% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 9.9 10.9458128079 90% => OK
coleman_liau_index: 13.4 11.5310837438 116% => OK
dale_chall_readability_score: 8.67 8.32886699507 104% => OK
difficult_words: 60.0 55.0591133005 109% => OK
linsear_write_formula: 8.0 9.94827586207 80% => OK
gunning_fog: 8.8 10.3980295567 85% => OK
text_standard: 9.0 10.5123152709 86% => OK
What are above readability scores?
---------------------
Rates: 72.2222222222 out of 100
Scores by essay e-grader: 65.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.