Should marketing for consumer goods companies like clothing and food focus on
reputation or on short term strategies like discount and special offers? Why?
In marketing companies, we should consider the long-term goal or income in order for us to have a successful business. it has been a controversy between companies if will focus on reputation or on short-term strategies. this essay will elaborate my point of view about the said topic. At the outset, there are many reasons why consumer good companies should consider short-term strategies like special offer or discount. For instance, Thai Restaurant would offer discounts on mother's day and will give special offer for them to gain more profit and enhance good business. special offers and discount will attract people to try or taste the product, with this you can make more money and income. therefore, this small strategies plays an important role to every consumer good companies. Nevertheless, there are consumer good companies that tend to focus on their reputation as it is more important and they don't want their companies to settle for less. As an illustration, they will continue how their company worked or known to without offering for discount as for them.People who want their product will always come to them or choose them over and over. they don't want their company to be in dilemma if something happens as reputation is more important to them. For what has been discussed above, it can be concluded that goods consumer companies will have their own decision and its up to them how they want their business boom.
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Grammar and spelling errors:
Line 1, column 120, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...r for us to have a successful business. it has been a controversy between companie...
^^
Line 1, column 221, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...reputation or on short-term strategies. this essay will elaborate my point of view a...
^^^^
Line 1, column 573, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Special
... more profit and enhance good business. special offers and discount will attract people...
^^^^^^^
Line 1, column 696, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...his you can make more money and income. therefore, this small strategies plays an importa...
^^^^^^^^^
Line 1, column 907, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...tation as it is more important and they dont want their companies to settle for less...
^^^^
Line 1, column 1071, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: People
...thout offering for discount as for them.People who want their product will always com...
^^^^^^
Line 1, column 1081, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ring for discount as for them.People who want their product will always come to t...
^^
Line 1, column 1157, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...e to them or choose them over and over. they dont want their company to be in dilemm...
^^^^
Line 1, column 1162, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...them or choose them over and over. they dont want their company to be in dilemma if ...
^^^^
Line 1, column 1325, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'goods'' or 'good's'?
Suggestion: goods'; good's
...scussed above, it can be concluded that goods consumer companies will have their own ...
^^^^^
Transition Words or Phrases used:
if, nevertheless, so, therefore, as for, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.5418719212 76% => OK
Auxiliary verbs: 12.0 6.10837438424 196% => OK
Conjunction : 13.0 8.36945812808 155% => OK
Relative clauses : 3.0 5.94088669951 50% => More relative clauses wanted.
Pronoun: 30.0 20.9802955665 143% => Less pronouns wanted
Preposition: 29.0 31.9359605911 91% => OK
Nominalization: 6.0 5.75862068966 104% => OK
Performance on vocabulary words:
No of characters: 1191.0 1207.87684729 99% => OK
No of words: 240.0 242.827586207 99% => OK
Chars per words: 4.9625 5.00649968141 99% => OK
Fourth root words length: 3.93597934253 3.92707691288 100% => OK
Word Length SD: 2.62572410648 2.71678728327 97% => OK
Unique words: 134.0 139.433497537 96% => OK
Unique words percentage: 0.558333333333 0.580463131201 96% => OK
syllable_count: 361.8 379.143842365 95% => OK
avg_syllables_per_word: 1.5 1.57093596059 95% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.6157635468 152% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 3.0 3.65517241379 82% => OK
Performance on sentences:
How many sentences: 11.0 12.6551724138 87% => OK
Sentence length: 21.0 20.5024630542 102% => OK
Sentence length SD: 38.0593273285 50.4703680194 75% => OK
Chars per sentence: 108.272727273 104.977214359 103% => OK
Words per sentence: 21.8181818182 20.9669160288 104% => OK
Discourse Markers: 4.81818181818 7.25397266985 66% => OK
Paragraphs: 1.0 4.12807881773 24% => More paragraphs wanted.
Language errors: 10.0 5.33497536946 187% => OK
Sentences with positive sentiment : 9.0 6.9802955665 129% => OK
Sentences with negative sentiment : 0.0 2.75862068966 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 2.91625615764 69% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.376368486173 0.242375264174 155% => OK
Sentence topic coherence: 0.155285899152 0.0925447433944 168% => OK
Sentence topic coherence SD: 0.134646500726 0.071462118173 188% => OK
Paragraph topic coherence: 0.376368486173 0.151781067708 248% => OK
Paragraph topic coherence SD: 0.0 0.0609392437508 0% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.8 12.6369458128 101% => OK
flesch_reading_ease: 58.62 53.1260098522 110% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 10.3 10.9458128079 94% => OK
coleman_liau_index: 11.49 11.5310837438 100% => OK
dale_chall_readability_score: 7.9 8.32886699507 95% => OK
difficult_words: 49.0 55.0591133005 89% => OK
linsear_write_formula: 8.0 9.94827586207 80% => OK
gunning_fog: 10.4 10.3980295567 100% => OK
text_standard: 8.0 10.5123152709 76% => OK
What are above readability scores?
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Minimum four paragraphs wanted.
Rates: 55.5555555556 out of 100
Scores by essay e-grader: 50.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.