Your professor is teaching a class on marketing. Write a post responding to the professor’s question. In your response, you should
• express and support your personal opinion
• make a contribution to the discussion in your own words
An effective response will contain at least 100 words. You have ten minutes to write.
Professor: Today, we’re discussing the ethics of targeted advertising. Some people argue that online advertising which uses personal information to target specific people is an invasion of privacy. Others argue that it’s simply an acceptable way to reach consumers with products and services they’re interested in. What’s your take? Do you think targeted advertising is ethical, or is it an invasion of privacy?
Jessica: I think targeted advertising is an invasion of privacy. Advertisers shouldn’t be able to track and use our personal information to sell us products. It’s not fair to consumers, and it’s a violation of our rights. Instead, advertisers should focus on creating high-quality ads that appeal to a broad audience. By doing that they can both increase their sales and show respect for their customers.
Mike: I disagree with Jessica. To me, targeted advertising is ethical. It’s a more efficient way to reach consumers with products and services that are relevant to their interests. With the money they save by using more effective marketing techniques, companies can afford to offer lower prices to their customers. Plus, we can always opt-out of targeted advertising by adjusting our privacy settings. As long as we get a choice, I think targeted advertising can be beneficial.
From my perspective, I believe that targeting marketing is the problematic because of following two reasons. First of all, it’s difficulties to many families on the earth to meet the basic needs of family, in this case the targeted marketing provoke people to buy the frivolous luxuries items. For instance, many of my friends barely afford the college fees, but they buy the lavish items because of target marketing. I understand the Mike concern about reaching the products to the relevant consumers and offering at the low cost by companies, but she misses the another critical point that if one person found out lower price of items, then another person might find it as expensive
- Do you agree or disagree with the following statement To improve the quality of education universities should spend more money on salaries for university professors Use specific reasons and examples to support your answer 76
- Broccoli is a vegetable that is popular throughout the United States but it can be grown only in temperate climates with mild summers Because of this limitation 90 percent of the broccoli consumed in the United States is grown in the cooler regions of Cal 83
- Professor Today we re going to talk about the debate between economic growth and protecting the environment Economic growth creates new jobs and gives people money they can use to improve their lives On the other hand if we protect the environment it can
- The United Kingdom sometimes referred to as Britain has a long and rich history of human settlement Traces of buildings tools and art can be found from periods going back many thousands of years from the Stone Age through the Bronze Age the Iron Age the t 3
- Populations of the yellow cedar a species of tree that is common in northwestern North America have been steadily declining for more than a century now since about 1880 Scientists have advanced several hypotheses to explain this decline One hypothesis is 80