These days, adverting has become a multibillion-dollar industry. Therefore, companies and agencies that offer their expertise in this field are top earners among enterprises. While promoting products is not unethical in nature, I strenuously agree that some techniques used are immoral and intolerable in modern societies.
Firstly, some means of marketing are wrong in principle. The focal point introducing a product should be the advantages and practicality. Instead, in some advertisements, it has been tried to focus on nudity to make a product more memorable and more interesting. For instance, there are a lot of advertisements on television that shows a provocatively overexposed female that presents a product, which is completely unacceptable.
Secondly, the majority of these advertisements are fraudulent. Many features that are introduced in adverts are based on false facts. For example, Volkswagen company stated in its advertisement brochures as well as its internet website that the engines produced by them are amongst top eco-friendlier and most efficient. Later on, it was proven that it was nothing but a marketing scam to attract customers.
Lastly, some advertisements are manipulative. In these type marketing, an advantage in a product is exaggerated to a degree that people feel the need to buy an unnecessary merchandise. Take modern products as an example. Having a 4k television is not a necessity when the majority of movies and series that are being broadcasted are in less quality; nonetheless, manufacturers try to manipulate people into buying the mentioned product by showing precut high-quality scenes on their televisions in malls.
All in all, based on the aforementioned explanation, I firmly agree that there are some advertise tricks such as using sexual provocation, fraudulent misrepresentation and manipulation are immoral and improper in our civilized society.
Transition Words or Phrases used:
but, first, firstly, lastly, nonetheless, second, secondly, so, therefore, well, while, for example, for instance, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 13.1623246493 167% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 33.0 41.998997996 79% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1629.0 1615.20841683 101% => OK
No of words: 289.0 315.596192385 92% => More content wanted.
Chars per words: 5.63667820069 5.12529762239 110% => OK
Fourth root words length: 4.12310562562 4.20363070211 98% => OK
Word Length SD: 3.52270888037 2.80592935109 126% => OK
Unique words: 179.0 176.041082164 102% => OK
Unique words percentage: 0.61937716263 0.561755894193 110% => OK
syllable_count: 536.4 506.74238477 106% => OK
avg_syllables_per_word: 1.9 1.60771543086 118% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 68.9591137922 49.4020404114 140% => OK
Chars per sentence: 101.8125 106.682146367 95% => OK
Words per sentence: 18.0625 20.7667163134 87% => OK
Discourse Markers: 8.375 7.06120827912 119% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.127784105617 0.244688304435 52% => OK
Sentence topic coherence: 0.0412592112375 0.084324248473 49% => OK
Sentence topic coherence SD: 0.0519179903759 0.0667982634062 78% => OK
Paragraph topic coherence: 0.0744276600231 0.151304729494 49% => OK
Paragraph topic coherence SD: 0.0444375055465 0.056905535591 78% => OK
Essay readability:
automated_readability_index: 14.2 13.0946893788 108% => OK
flesch_reading_ease: 27.83 50.2224549098 55% => Flesch_reading_ease is low.
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.9 11.3001002004 123% => OK
coleman_liau_index: 15.14 12.4159519038 122% => OK
dale_chall_readability_score: 10.16 8.58950901804 118% => OK
difficult_words: 103.0 78.4519038076 131% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.