The author and lecturer are both talking about buying the franchise business. However, the professor claims that franchise business is not cheaper and easier to start own business and refutes that the main point made in the reading passage. The following three points of view between two parties are presented as followed.
First of all, the lecturer argues that franchising company force the owner to buy specific products which is overpriced. According to the speaker, she states that the franchise company probably have built reliable contract between suppliers of the goods and services however it could be a bit expensive. The owner could find cheaper products as same as one they receive from the parent company.
Second, the professor points out that the cost for advertisement is usually six percent of their gain so it is a lot. The parent company wants to advertise their company name to the market so not the name of products. She also mentioned that it would not be advantage for the owner directly. This point that the professor is addressing is in contradiction to what is indicated in the reading passage.
Lastly, the speaker agrees with the fact that starting an independent business is more risky. In contrast, she has shown third reason which is not showed in the reading passage. There is an independent business already existed so the owner might take that business instead of franchising one. According to the author in the reading passage, the failure rate for starting independent business is high compared to the franchises. However, the research has shown that buying existing business is tended to success two times more than franchising one first four years.
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Transition Words or Phrases used:
also, first, however, if, lastly, second, so, third, in contrast, talking about, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 10.4613686534 153% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 4.0 7.30242825607 55% => More conjunction wanted.
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 20.0 22.412803532 89% => OK
Preposition: 27.0 30.3222958057 89% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1418.0 1373.03311258 103% => OK
No of words: 278.0 270.72406181 103% => OK
Chars per words: 5.10071942446 5.08290768461 100% => OK
Fourth root words length: 4.08329915638 4.04702891845 101% => OK
Word Length SD: 2.60400848768 2.5805825403 101% => OK
Unique words: 144.0 145.348785872 99% => OK
Unique words percentage: 0.517985611511 0.540411800872 96% => OK
syllable_count: 427.5 419.366225166 102% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 30.6843427319 49.2860985944 62% => OK
Chars per sentence: 94.5333333333 110.228320801 86% => OK
Words per sentence: 18.5333333333 21.698381199 85% => OK
Discourse Markers: 6.2 7.06452816374 88% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 3.0 4.33554083885 69% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.216973285312 0.272083759551 80% => OK
Sentence topic coherence: 0.0720134695837 0.0996497079465 72% => OK
Sentence topic coherence SD: 0.0641971160331 0.0662205650399 97% => OK
Paragraph topic coherence: 0.129455284544 0.162205337803 80% => OK
Paragraph topic coherence SD: 0.0606442971658 0.0443174109184 137% => OK
Essay readability:
automated_readability_index: 11.9 13.3589403974 89% => Automated_readability_index is low.
flesch_reading_ease: 61.67 53.8541721854 115% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 9.1 11.0289183223 83% => OK
coleman_liau_index: 12.3 12.2367328918 101% => OK
dale_chall_readability_score: 7.77 8.42419426049 92% => OK
difficult_words: 57.0 63.6247240618 90% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 78.3333333333 out of 100
Scores by essay e-grader: 23.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.