Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The advertising director of the Super Screen Movie Production has recongnised that fewer people attended the screenings of their movies in the previous year than in any other year, even though the percentage of positive reviews of their movies has increased. The director has asserted that the quality of movies produced isn't to blame but rather their advertising efforts should be blamed, and if a greater budget is allocated for advertising they'll be able to reach the public better. While the director may have made some agreeable points, his argument is rife with assumptions and holes which makes it difficult to agree with.
To begin with, the author has conveniently assumed that if more money is spent on advertising, more people would start watching it. But what if people still get to know about the movies but choose not to watch them since they don't meet their expectations? The director could have provided us with the data on the recent changes made in the generes of their movies which could have caused the viewers to abandon them. For example, if the primary audience of their movies were middle aged married couples, and the company spent more on producing teenage flicks the privious years, their primary audience would have preferred to abandon them, while new viewership may not have yet been attracted to them.
Moreover, the author has stated that the percentage of positive reviews has increased but hasn't provided any information about the absolute number of positive and negative reviews. What if over the years, the people who complained about the quality of movies have suddenly stopped complaining because they see the production house as a forlorn cause which can't improve despite repeated complaints? This may be reflected in data if the total number of reviews of the movie has drastically decreased, due to the fact that people prefer to just not watch them anymore. Thus, more details on the number of reviews and whether the old customers who voiced their complaints still watch the movies or have started giving positive reviews may be needed to evaluate the argument further.
Furthermore, the director has concluded without due deliberation that the problem that the company is facing could be solved by increasing the advertisement expenditure. But, by doing so without proper proof of the cause of the resentment from the public might be a wastage of money. The current outreach of the advertisements and a detailed analysis of wehther the advertising division is managing it's funds efficiently should have been described if the director wished to show a dearth in their efforts. In addition to this, a market survey should be carried out in order to understand exactly why the people are not watching the movies of the production house.
To conclude, the director hasn't made a cogent case for th arguments since he hasn't addressed many pressing issues or provided any relevant data on the matter. The director has failed to consider other alternatives like the low satisfaction of customers, or a recent change in genre which may have caused the customers to abandon the movies of the company. The director should have provided more detail on the total number of reviews, on the current reach of the company's advertising or a market survey showing that the customers aren't dissatisfied, had he wanted to strengthen his case. But without all this analysis, the argument is difficult to agree with.
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Comments
Essay evaluation report
Sentence: The director could have provided us with the data on the recent changes made in the generes of their movies which could have caused the viewers to abandon them.
Error: generes Suggestion: genres
Sentence: For example, if the primary audience of their movies were middle aged married couples, and the company spent more on producing teenage flicks the privious years, their primary audience would have preferred to abandon them, while new viewership may not have yet been attracted to them.
Error: privious Suggestion: previous
Sentence: The current outreach of the advertisements and a detailed analysis of wehther the advertising division is managing it's funds efficiently should have been described if the director wished to show a dearth in their efforts.
Error: wehther Suggestion: weather
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argument 1 -- OK
argument 2 -- not OK
argument 3 -- not OK
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sample:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 3 2
No. of Sentences: 19 15
No. of Words: 576 350
No. of Characters: 2831 1500
No. of Different Words: 257 200
Fourth Root of Number of Words: 4.899 4.7
Average Word Length: 4.915 4.6
Word Length SD: 2.598 2.4
No. of Words greater than 5 chars: 215 100
No. of Words greater than 6 chars: 151 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.316 21.0
Sentence Length SD: 7.954 7.5
Use of Discourse Markers (%): 0.789 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.557 0.50
Sentence-Sentence Coherence: 0.131 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 322, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...ted that the quality of movies produced isnt to blame but rather their advertising e...
^^^^
Line 1, column 444, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they'll
...ter budget is allocated for advertising theyll be able to reach the public better. Whi...
^^^^^^
Line 3, column 227, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...but choose not to watch them since they dont meet their expectations? The director c...
^^^^
Line 5, column 91, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...e of positive reviews has increased but hasnt provided any information about the abso...
^^^^^
Line 5, column 357, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...oduction house as a forlorn cause which cant improve despite repeated complaints? Th...
^^^^
Line 9, column 27, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...ion house. To conclude, the director hasnt made a cogent case for th arguments sin...
^^^^^
Line 9, column 78, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...a cogent case for th arguments since he hasnt addressed many pressing issues or provi...
^^^^^
Line 9, column 530, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...arket survey showing that the customers arent dissatisfied, had he wanted to strength...
^^^^^
Transition Words or Phrases used:
but, furthermore, if, may, moreover, so, still, then, thus, while, for example, in addition, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 77.0 55.5748502994 139% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2883.0 2260.96107784 128% => OK
No of words: 569.0 441.139720559 129% => OK
Chars per words: 5.06678383128 5.12650576532 99% => OK
Fourth root words length: 4.88402711743 4.56307096286 107% => OK
Word Length SD: 2.63319922503 2.78398813304 95% => OK
Unique words: 266.0 204.123752495 130% => OK
Unique words percentage: 0.467486818981 0.468620217663 100% => OK
syllable_count: 890.1 705.55239521 126% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 51.7400812821 57.8364921388 89% => OK
Chars per sentence: 151.736842105 119.503703932 127% => OK
Words per sentence: 29.9473684211 23.324526521 128% => OK
Discourse Markers: 5.57894736842 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.176769945512 0.218282227539 81% => OK
Sentence topic coherence: 0.0554289095976 0.0743258471296 75% => OK
Sentence topic coherence SD: 0.0545304158502 0.0701772020484 78% => OK
Paragraph topic coherence: 0.10521165093 0.128457276422 82% => OK
Paragraph topic coherence SD: 0.0623528041255 0.0628817314937 99% => OK
Essay readability:
automated_readability_index: 17.4 14.3799401198 121% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 12.72 12.5979740519 101% => OK
dale_chall_readability_score: 8.74 8.32208582834 105% => OK
difficult_words: 132.0 98.500998004 134% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.