The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The are a number of questions which are needed to be answered so that we can reach to a conclusion about the decision of Super Screen Movie Production Company, to spend a greater budget on advertising.
First we can discuss about the report from the marketing department. According to the report fewer people attended the Super screen produced movies last year. But what was the exact decline in terms of numbers. And if the percentage of positive reviews have increased then the exact numbers are required for this as well. Only then this data could contribute to making any decision about budget for advertisements. Other than that information is needed about, if the decline in viewership is for the Super Screen Movies only or this decline has been seen with the viewership of other Movie companies also. There could be new source of entertainment for the public or maybe the economy is going through a bad phase. So, if information about these factors is also added in the report then a more informed decision could be taken.
Secondly, we need data for the funds being spent in advertisements currently. How that budget is being used and how that budget is related to the viewership. If in the past an increase in advertising budget has directly resulted in increased audience then it can be a good idea to invest in advertising more. But a data is needed this relation between the viewership and budget.
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Grammar and spelling errors:
Line 1, column 1, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
The are a number of questions which are needed ...
^^^^^^^
Line 3, column 601, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...the viewership of other Movie companies also. There could be new source of entertain...
^^^^
Line 3, column 716, Rule ID: SENTENCE_FRAGMENT[4]
Message: “So , if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e economy is going through a bad phase. So, if information about these factors is also...
^^^^^^
Transition Words or Phrases used:
also, but, first, if, may, second, secondly, so, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 32.0 55.5748502994 58% => More preposition wanted.
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1174.0 2260.96107784 52% => More number of characters wanted.
No of words: 243.0 441.139720559 55% => More content wanted.
Chars per words: 4.83127572016 5.12650576532 94% => OK
Fourth root words length: 3.94822203886 4.56307096286 87% => OK
Word Length SD: 2.69668241657 2.78398813304 97% => OK
Unique words: 130.0 204.123752495 64% => More unique words wanted.
Unique words percentage: 0.534979423868 0.468620217663 114% => OK
syllable_count: 369.0 705.55239521 52% => syllable counts are too short.
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.6706554197 57.8364921388 77% => OK
Chars per sentence: 90.3076923077 119.503703932 76% => OK
Words per sentence: 18.6923076923 23.324526521 80% => OK
Discourse Markers: 4.53846153846 5.70786347227 80% => OK
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.219590981129 0.218282227539 101% => OK
Sentence topic coherence: 0.0825930688805 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.124378516065 0.0701772020484 177% => OK
Paragraph topic coherence: 0.139281228938 0.128457276422 108% => OK
Paragraph topic coherence SD: 0.0800504653583 0.0628817314937 127% => OK
Essay readability:
automated_readability_index: 10.7 14.3799401198 74% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 10.73 12.5979740519 85% => OK
dale_chall_readability_score: 8.17 8.32208582834 98% => OK
difficult_words: 56.0 98.500998004 57% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Minimum 250 words wanted.
Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.