The manager claims that they should allocate more time to weather and local news as they did before in order to attract more viewers to the late-night news program and avoid losing more advertising contracts. His conclusion is based on the premises that the journal increased its devoted time to national news, while lowering the alloted time to local news and weather, and that the majority of the complaints that the viewers send concern weather' and local news' coverage. In addition to the fact that they have just lost advertising contracts with local businesses. There are many flaws in the evidence given by the author as he gave no substantial evidence to support his claims.
First of all, the increase in the devoted time to national news while lowering the time devoted to weather and local news may not be the reason why the program is loosing viewers and, in consequence, advertising contracts. He didn't consider the fact that national news over the past year may have been of more importance than local news that may have been boring to cover , as the USA were preparing for their 2018 midterm elections, which is an important event that happens every four years. And by covering local news and weather more frequently, their elections' coverage may have suffered from it, resulting in fewer views as more people would look for other channels that will provide them with a better coverage.
Second, even though the complaints received from the viewers concern local news and weather coverage, we are not sure whether these complaints mean that less people are watching the program. The manager should have given some statistical data which would have provided us with some in depths numbers. And by not doing so, we are not sure that the complaints had a real impact on the program viewers' numbers.
Furthermore, this may not be the reason why local businesses canceled their advertising contracts with them. This may have been because this businesses don't need the advertising anymore as they have have enough loyal customers or because they brand is well known locally now. Or the advertising prices may have risen up, or the advertising didn't help the businesses reach their financial goals, resulting in them concelling the contracts. Surveying this businesses may have given the manager the real cause of why the businesses are cancelling their advertising contracts.
All in all, the manager made the conclusion that restoring the alloted time to weather and local news to its former level would prevent them from loosing advertising revenues and help them to attract more viewers. But he based his conclusion on premises and assumption that were not accompanied with data and evidence supporting, and therefore weakening his arguments.
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Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 458 350
No. of Characters: 2261 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.626 4.7
Average Word Length: 4.937 4.6
Word Length SD: 2.488 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.625 21.0
Sentence Length SD: 9.98 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.385 0.35
Sentence-Para Coherence: 0.627 0.50
Sentence-Sentence Coherence: 0.242 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 227, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... consequence, advertising contracts. He didnt consider the fact that national news ov...
^^^^^
Line 3, column 372, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... news that may have been boring to cover , as the USA were preparing for their 201...
^^
Line 5, column 154, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...sure whether these complaints mean that less people are watching the program. The ma...
^^^^
Line 7, column 137, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...s with them. This may have been because this businesses dont need the advertising an...
^^^^
Line 7, column 153, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...s may have been because this businesses dont need the advertising anymore as they ha...
^^^^
Line 7, column 195, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: have
...nt need the advertising anymore as they have have enough loyal customers or because they ...
^^^^^^^^^
Line 7, column 200, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'had'.
Suggestion: had
...ed the advertising anymore as they have have enough loyal customers or because they ...
^^^^
Line 7, column 341, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...s may have risen up, or the advertising didnt help the businesses reach their financi...
^^^^^
Transition Words or Phrases used:
but, first, furthermore, look, may, second, so, therefore, well, while, in addition, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2314.0 2260.96107784 102% => OK
No of words: 455.0 441.139720559 103% => OK
Chars per words: 5.08571428571 5.12650576532 99% => OK
Fourth root words length: 4.61852021839 4.56307096286 101% => OK
Word Length SD: 2.53811738468 2.78398813304 91% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.435164835165 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 702.9 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 7.0 1.67365269461 418% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 56.0032086134 57.8364921388 97% => OK
Chars per sentence: 144.625 119.503703932 121% => OK
Words per sentence: 28.4375 23.324526521 122% => OK
Discourse Markers: 6.0625 5.70786347227 106% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.353725405454 0.218282227539 162% => OK
Sentence topic coherence: 0.124346120233 0.0743258471296 167% => OK
Sentence topic coherence SD: 0.137181338684 0.0701772020484 195% => OK
Paragraph topic coherence: 0.213231523365 0.128457276422 166% => OK
Paragraph topic coherence SD: 0.13658601638 0.0628817314937 217% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 16.8 14.3799401198 117% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.