“Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
While the memorandum mentions that "most of the complaints from viewers" were about the station's coverage of weather and local news, it would also be important to know the relative amount of praise and support that the news program has received as well. In the case that 90% of the viewers' feedback are positive and in support of the increased time to national news, the 10% of the negative feedback should be taken with a grain of salt. Despite the majority of the 10% of the complaints are about the decreased coverage of weather and news, the 90% of the feedback that supports it overweighs the complaints and supports the decision to increase coverage of national news.
The memorandum also mentions that local businesses have canceled their advertising contracts with the late-night news program. However, it does not mention the precise reasons as to why the local businesses have done so. Evidence that local businesses have canceled directly due to the increased coverage of national news would be pertinent and necessary to know before assuming that the cancellations are due to the decreased coverage of weather and local news. There may be reason to suspect that local businesses are canceling contracts simply for the late time slot that the news program is in, or it could be for a variety of reasons that are unknown to us at the time. Therefore, if the news program can produce direct evidence that ties the cancellation of contracts from local businesses as a result of the increased coverage of national news, then that would support the memorandum to restore coverage of weather and local news.
In addition, while local businesses may have canceled their advertising contracts, a look into the number of advertising contracts with national businesses should be taken into consideration. While local businesses may be canceling, it is possible that there is an increase in advertising contracts with national businesses that balance out the loss in revenue; or perhaps exceeds the loss and is providing profit. If this is the case, then the fact that local businesses are canceling their contracts is not a strong enough reason to return to increased coverage of weather.
There is also an assumption that the program needs to attract more viewers, but there was no evidence that was presented that supported the claim that viewership has declined. A timeline comparison of when the news program began to increase time to national news and also when and if the number of viewers declined would indicate whether there is correlation between the two changes. However, correlation does not necessarily mean causation, so it would be important to take into consideration any other changes that the news program possibly encountered during this time.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-30 | abirtanaz242 | 66 | view |
| 2020-01-29 | olaobamide | 75 | view |
| 2020-01-29 | lekuleku | 55 | view |
| 2020-01-12 | sudesh tiwari | 55 | view |
| 2020-01-12 | AC1990 | 77 | view |
- A nation should require all of its students to study the same national curriculum until they enter college. 66
- “Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of w 42
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 455 350
No. of Characters: 2272 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.619 4.7
Average Word Length: 4.993 4.6
Word Length SD: 2.707 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 145 80
No. of Words greater than 7 chars: 105 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.5 21.0
Sentence Length SD: 8.166 7.5
Use of Discourse Markers (%): 0.786 0.12
Sentence-Text Coherence: 0.426 0.35
Sentence-Para Coherence: 0.64 0.50
Sentence-Sentence Coherence: 0.16 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 99, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...aints from viewers' were about the stations coverage of weather and local news, it ...
^^^^^^^^
Line 1, column 293, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...ed as well. In the case that 90% of the viewers feedback are positive and in support of...
^^^^^^^
Transition Words or Phrases used:
also, but, however, if, look, may, so, then, therefore, well, while, as to, in addition, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 22.0 13.6137724551 162% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2330.0 2260.96107784 103% => OK
No of words: 455.0 441.139720559 103% => OK
Chars per words: 5.12087912088 5.12650576532 100% => OK
Fourth root words length: 4.61852021839 4.56307096286 101% => OK
Word Length SD: 2.76210840574 2.78398813304 99% => OK
Unique words: 174.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.382417582418 0.468620217663 82% => More unique words wanted or less content wanted.
syllable_count: 732.6 705.55239521 104% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 46.9839855478 57.8364921388 81% => OK
Chars per sentence: 166.428571429 119.503703932 139% => OK
Words per sentence: 32.5 23.324526521 139% => OK
Discourse Markers: 7.14285714286 5.70786347227 125% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.38456657691 0.218282227539 176% => OK
Sentence topic coherence: 0.156195358883 0.0743258471296 210% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0947753158846 0.0701772020484 135% => OK
Paragraph topic coherence: 0.24476986307 0.128457276422 191% => OK
Paragraph topic coherence SD: 0.109810009594 0.0628817314937 175% => OK
Essay readability:
automated_readability_index: 18.9 14.3799401198 131% => OK
flesch_reading_ease: 39.0 48.3550499002 81% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 15.8 12.197005988 130% => OK
coleman_liau_index: 13.01 12.5979740519 103% => OK
dale_chall_readability_score: 8.07 8.32208582834 97% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 19.0 11.9071856287 160% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.