"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Given argument recommends that a greater budget share is to be allocated for advertsing the movies of Super Screen that are great in content. In recommending this view author has stated certain points such as, the reduction in number of people attending the Super Screen produced movies, increase in the percentage of positive reviews, public's lack of awareness on the contents of the movies. Yet these points are not clearly sufficient to support this recommendation.
Firstly, the author states that the number of people atteding the Super Screen movies has been reduced during the past year. But there is an unaswered question, that, has there been a significant reduction only on the Super Screen viewership or the number of people watching movies on a whole is reduced? The answer to this question plays a vital role in deciding the future plan of the Super Screen production. If the people watching movies as a whole is reduced then advertising the Super Screen movies alone may not boost the scenario. This should take a different step in that case.
Additionally, the percentage of positive reviews is stated to be increased. This rises different questions on what actions are to be taken further. Did the rise in percentage imply the rise in the number of positive reviews or is it just a case where the total number of review writers is reduced and as a result the percentage of positive reviews is increased? If it were the second case then the scenario grows worse as the company keeps trusting that the movies are having good content even when they don't. Morever, the most important question is that how far can these reviews be trusted? If these reviews were not genuine and biased in order to boost the advertising budget, then it leads to great loss for the production company.
Further, it is given that the content of the reviews is not reaching the viewers and this led to the reduction in number of viewers. In this case, a question is needed to be answered, that is, what percent of the viewers depend on thhe reviews to watch a movie? and how many of the people trust the exact reviews which are positive towards the movie? This answer laays the path for the final decision whether to invest on the advertisement or not. If the percentage of viewers depending on the reviews is low then it is clearly a waste of investment on advertisement, further, various people have various prejudices towards a particular review and this might affect the situation worsly than it was before.
Finally, author has made significant statements, yet failed answer the criticaal questions that rose in the argument. Thus the Super Screen Production Company shouldn't risk their investment on advertising, without getting clear answers for the above mentioned questions.
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Comments
Essay evaluation report
Sentence: Given argument recommends that a greater budget share is to be allocated for advertsing the movies of Super Screen that are great in content.
Error: advertsing Suggestion: advertising
Sentence: Firstly, the author states that the number of people atteding the Super Screen movies has been reduced during the past year.
Error: atteding Suggestion: attending
Sentence: But there is an unaswered question, that, has there been a significant reduction only on the Super Screen viewership or the number of people watching movies on a whole is reduced?
Error: unaswered Suggestion: unanswered
Error: viewership Suggestion: No alternate word
Sentence: If the people watching movies as a whole is reduced then advertising the Super Screen movies alone may not boost the scenario.
Error: may Suggestion: No alternate word
Sentence: In this case, a question is needed to be answered, that is, what percent of the viewers depend on thhe reviews to watch a movie? and how many of the people trust the exact reviews which are positive towards the movie?
Error: thhe Suggestion: than
Sentence: This answer laays the path for the final decision whether to invest on the advertisement or not.
Error: laays Suggestion: lays
Sentence: If the percentage of viewers depending on the reviews is low then it is clearly a waste of investment on advertisement, further, various people have various prejudices towards a particular review and this might affect the situation worsly than it was before.
Error: worsly Suggestion: world
Sentence: Finally, author has made significant statements, yet failed answer the criticaal questions that rose in the argument.
Error: rose Suggestion: No alternate word
Error: criticaal Suggestion: critical
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 11 2
No. of Sentences: 19 15
No. of Words: 471 350
No. of Characters: 2263 1500
No. of Different Words: 199 200
Fourth Root of Number of Words: 4.659 4.7
Average Word Length: 4.805 4.6
Word Length SD: 2.562 2.4
No. of Words greater than 5 chars: 176 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.789 21.0
Sentence Length SD: 11.086 7.5
Use of Discourse Markers (%): 0.526 0.12
Sentence-Text Coherence: 0.32 0.35
Sentence-Para Coherence: 0.556 0.50
Sentence-Sentence Coherence: 0.071 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 505, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... are having good content even when they dont. Morever, the most important question i...
^^^^
Line 7, column 263, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: And
...epend on thhe reviews to watch a movie? and how many of the people trust the exact ...
^^^
Line 7, column 378, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ds the movie? This answer laays the path for the final decision whether to invest...
^^
Line 9, column 119, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...al questions that rose in the argument. Thus the Super Screen Production Company sho...
^^^^
Line 9, column 160, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
...hus the Super Screen Production Company shouldnt risk their investment on advertising, w...
^^^^^^^^
Transition Words or Phrases used:
but, finally, first, firstly, if, may, second, then, thus, such as, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2317.0 2260.96107784 102% => OK
No of words: 469.0 441.139720559 106% => OK
Chars per words: 4.94029850746 5.12650576532 96% => OK
Fourth root words length: 4.65364457471 4.56307096286 102% => OK
Word Length SD: 2.63964851485 2.78398813304 95% => OK
Unique words: 213.0 204.123752495 104% => OK
Unique words percentage: 0.454157782516 0.468620217663 97% => OK
syllable_count: 709.2 705.55239521 101% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 54.9783300951 57.8364921388 95% => OK
Chars per sentence: 110.333333333 119.503703932 92% => OK
Words per sentence: 22.3333333333 23.324526521 96% => OK
Discourse Markers: 3.7619047619 5.70786347227 66% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.18115327442 0.218282227539 83% => OK
Sentence topic coherence: 0.0637094833249 0.0743258471296 86% => OK
Sentence topic coherence SD: 0.0740647644821 0.0701772020484 106% => OK
Paragraph topic coherence: 0.112879828265 0.128457276422 88% => OK
Paragraph topic coherence SD: 0.0841478135247 0.0628817314937 134% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.67 12.5979740519 93% => OK
dale_chall_readability_score: 8.09 8.32208582834 97% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.