The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what question would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
For any kind of recommendation, especially when it involves budget allocation, it is always best to include factual evidence to support one’s case. Some important questions to receive this kind of information would be the number of viewers of Super Screen-produced movies each year ever since the company has been producing movies (this is normally done via ticket sales). Another question is to track how many reviews have been created each year and classify them by positive, negative, and neutral. If it is possible to connect movie viewers to ticket sales, an actual trend can be used as strong proof for the director’s argument.
Even though the director’s statement about the movies being, ‘of good quality…’, is purely subjective (he may feel that way but past viewers may not feel the same), we can assume that this statement is actually true. If so, it is important to ask what type of movies viewers are interested in seeing. Something like this can be collected by tracking what type of movies viewers have been going to in the past along with the type of movies viewers have seen in the past year, especially for ones that received positive reviews.
The possible explanation for the trend the director has seen in the past year could be to the company attracting a niche audience, especially there have been any significant changes that have been made to the movies in the past year compared to other ones. Has the company produced movies from a variety of genres but have focused on only a few genres? If this is the case, what may have happened in the past is the movies were creditable but not worthy of receiving positive reviews but the recent movies have focused on one or two genres and they have been of much higher quality, but they are not of interest to the general population. For example, the company may have produced documentary-style films the past year that have been really informative and could win several accolades but if the general population finds documentaries to be boring, they will be less inclined to go see the movies. Another factors to consider would be if the company used to cast A-list celebrities that would drive viewers and began to only cast new-coming actors. Even if the quality of acting is just as good or even better for the newcomers, people still may not be inclined to see the movies but the niche audience may not place as much value on who stars in the films but the quality of the acting or just the film itself.
To counteract the argument that the public lacks awareness of the film, it will be beneficial to see it the number of total reviews has changed this past year compared to the other ones. This can be much greater indicator on whether advertising is an issue. If the number of reviews is about the same, then it is best to decide that this recommendation is not reasonable and an explanation for the results shown that the recent movies are not of interest to the general public but instead to a niche audience that appreciates the direction the company has gone with its films.
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than 42
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instill in them a sense of cooperation, not competition.Write a response in which you discuss the extent to which you agree or disagree wi 70
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
----------------------------
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 536 350
No. of Characters: 2474 1500
No. of Different Words: 219 200
Fourth Root of Number of Words: 4.812 4.7
Average Word Length: 4.616 4.6
Word Length SD: 2.507 2.4
No. of Words greater than 5 chars: 164 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.5 21.0
Sentence Length SD: 13.73 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.361 0.35
Sentence-Para Coherence: 0.556 0.50
Sentence-Sentence Coherence: 0.145 0.07
Number of Paragraphs: 4 5
The essay is not argued
The essay is not argued properly. Check out the sample essay to see the difference:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
Grammar and spelling errors:
Line 7, column 44, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'lacks'' or 'lack's'?
Suggestion: lacks'; lack's
...counteract the argument that the public lacks awareness of the film, it will be benef...
^^^^^
Line 7, column 463, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ecent movies are not of interest to the general public but instead to a niche audience that ap...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, but, if, may, really, so, still, then, for example, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 36.0 19.6327345309 183% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2552.0 2260.96107784 113% => OK
No of words: 536.0 441.139720559 122% => OK
Chars per words: 4.76119402985 5.12650576532 93% => OK
Fourth root words length: 4.81161862636 4.56307096286 105% => OK
Word Length SD: 2.67394162247 2.78398813304 96% => OK
Unique words: 229.0 204.123752495 112% => OK
Unique words percentage: 0.42723880597 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 812.7 705.55239521 115% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 33.0 22.8473053892 144% => The Avg. Sentence Length is relatively long.
Sentence length SD: 74.3016444973 57.8364921388 128% => OK
Chars per sentence: 159.5 119.503703932 133% => OK
Words per sentence: 33.5 23.324526521 144% => OK
Discourse Markers: 4.3125 5.70786347227 76% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.161943467766 0.218282227539 74% => OK
Sentence topic coherence: 0.0595739655704 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0468653822759 0.0701772020484 67% => OK
Paragraph topic coherence: 0.100177927116 0.128457276422 78% => OK
Paragraph topic coherence SD: 0.0270360008386 0.0628817314937 43% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 17.7 14.3799401198 123% => OK
flesch_reading_ease: 46.44 48.3550499002 96% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 10.92 12.5979740519 87% => OK
dale_chall_readability_score: 8.22 8.32208582834 99% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 15.2 11.1389221557 136% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.