47. The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"Because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Raising prices is not a good option since we are famous for our low prices. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Movies Galore stores as our best strategies for improving profits."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In this memorandum, the owner of Movies Galore, a chain of movie-rental store claims that the company should reduce its operating time and reduce the amount of its overall inventory to raise profit. To support her argument, she refers the store in Marston which reduce its operating time and the number of DVDs in the store. At there, only a few customers complaints about these new policies. Carefully scrutiny reveals that this argument has several logical flaws.
To begin with, She thinks that little complaints from customers of the store in Marston downtown 'really' means most of the customers satisfied. Common sense tells us that people tend not to forthrightly express their feelings for social manner. And, even If customers usually satisfied with the policies, this satisfaction will not persist. If she does not know 'real' responses of the customer occurring after conducting the policies, this argument is problematic
Secondly, she hastily assumes that the store in Marston downtown could represent all branches of Movies Galore. If there are customers who satisfied with the polices in Marston downtown, this fact does not guarantee that all customers of the company will favor the policies. For example, in one town, its residents have jobs whose quitting time is later than 6 p.m... In this town, because people cannot use the store at all, the profit will decrease. If this is true, this argument is still problematic.
Thirdly, IF we admit that other problems are true, there is another critical problem. she refers irrelevant case with raising profit. little 'expressed' dissatisfaction could not mean that the company could earn more money by conducting these policies. And she does not show the result of the policies in terms of profit. Until she provides us with specific data which indicate that the policies are followed by the raising of profit, we cannot be convinced by this argument.
In conclusion, this memorandum is dubious as it stands. To make this argument more cogent, the owner of Movies Galore, a chain of movie-rental stores have to explain why she thinks the store of Marston downtown can typify all store nationwide and have to know 'actual' response of the customer in Marston downtown. To evaluate better we have to know the relevance between the degree of complaints of customers in the store of Marston downtown and improvement of profit
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 392 350
No. of Characters: 1940 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.45 4.7
Average Word Length: 4.949 4.6
Word Length SD: 2.53 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.778 21.0
Sentence Length SD: 10.114 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.556 0.50
Sentence-Sentence Coherence: 0.191 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 87, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: She
...rue, there is another critical problem. she refers irrelevant case with raising pro...
^^^
Line 7, column 135, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Little
...rs irrelevant case with raising profit. little expressed dissatisfaction could not mea...
^^^^^^
Line 7, column 475, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e cannot be convinced by this argument. In conclusion, this memorandum is dubiou...
^^^^^
Line 9, column 295, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... know actual response of the customer in Marston downtown. To evaluate better we ...
^^
Transition Words or Phrases used:
if, really, second, secondly, so, still, third, thirdly, for example, in conclusion, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 42.0 28.8173652695 146% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1999.0 2260.96107784 88% => OK
No of words: 391.0 441.139720559 89% => More content wanted.
Chars per words: 5.11253196931 5.12650576532 100% => OK
Fourth root words length: 4.44676510885 4.56307096286 97% => OK
Word Length SD: 2.59844281763 2.78398813304 93% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.488491048593 0.468620217663 104% => OK
syllable_count: 610.2 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 10.0 4.22255489022 237% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 58.773208182 57.8364921388 102% => OK
Chars per sentence: 99.95 119.503703932 84% => OK
Words per sentence: 19.55 23.324526521 84% => OK
Discourse Markers: 4.9 5.70786347227 86% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.145269090846 0.218282227539 67% => OK
Sentence topic coherence: 0.0429702183926 0.0743258471296 58% => OK
Sentence topic coherence SD: 0.0768265270259 0.0701772020484 109% => OK
Paragraph topic coherence: 0.0928047769939 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.0739728450595 0.0628817314937 118% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 8.05 8.32208582834 97% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.