The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation
Advertising director of the Super Screen Movie Production Company (SSMPC) claims that the current crisis of his company’s business could be ended by investing in advertising which would provide greater audience participation in their movies. The author came to this conclusion basing on the fact that this year, fewer people than ever before attended his company’s produced movies. This happened despite the increase in the percentage of positive reviews by movie reviewers during the past year. However, before the director’s recommendation can be evaluated properly, three questions must be answered.
To begin, what is the actual situation of the movie industry in the country? What if there is a general decrease in the interest in movies in the whole country? Maybe there is a fall in movie attendance in general, not only in the movies produced by Super Screen Company. If this is true, it would be wiser to, instead of investing in company’s movies advertisement, employ a marketing strategy that would attract the audience to visit cinemas more often by explaining to them what is the art of filmmaking and why it is important for the general knowledge.
Further, what if there is a new movie production company opened in the city? What if people are curious to see what the other movie production companies can make? The audience might be tired of the same style movies and it is possible that they would like to try something new. It is a common case that when a new place opens in the city, everybody is going there, while the interest in the other places falls. Furthermore, maybe this new company produces better movies. In that case, it would be better for Super Screen Company to invest in producing better movies than in advertising the current ones.
Finally, where are these positive reviews posted or published? What if they are on some websites or newspapers that only certain public, different than SSMPC’s prospective viewers, follows? Reviews might be even on some websites or newspapers that are not interesting for the majority of people and they even do not know about them. In this case, it would be the most important to assure that future reviews and advertisements are visible for the majority of people. The smartest marketing strategy is always to advertise in media that has the greatest number of the audience. Although this is the most expensive way of advertising, in the end, it pays off.
In sum, in order to approve that his recommendation is the right solution for the problem, the author needs to answer a few questions. Firstly, he has to find an answer to the question about the current situation of the movie industry in his city and country. Further, he has to look carefully if there is a new movie production company opened in his city. Lastly, he has to identify the source of positive reviews he is arguing about. Without enough evidence, we cannot say that investment in advertising is really a wise choice in reaching the public.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 505 350
No. of Characters: 2420 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.74 4.7
Average Word Length: 4.792 4.6
Word Length SD: 2.61 2.4
No. of Words greater than 5 chars: 177 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.2 21.0
Sentence Length SD: 8.202 7.5
Use of Discourse Markers (%): 0.56 0.12
Sentence-Text Coherence: 0.294 0.35
Sentence-Para Coherence: 0.501 0.50
Sentence-Sentence Coherence: 0.151 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 148, Rule ID: RATHER_THEN[2]
Message: Did you mean 'different 'from''? 'Different than' is often considered colloquial style.
Suggestion: from
...ers that only certain public, different than SSMPC's prospective viewers, follo...
^^^^
Transition Words or Phrases used:
finally, first, firstly, furthermore, however, if, lastly, look, may, really, so, while, as to, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2519.0 2260.96107784 111% => OK
No of words: 505.0 441.139720559 114% => OK
Chars per words: 4.98811881188 5.12650576532 97% => OK
Fourth root words length: 4.74048574033 4.56307096286 104% => OK
Word Length SD: 2.79186151809 2.78398813304 100% => OK
Unique words: 232.0 204.123752495 114% => OK
Unique words percentage: 0.459405940594 0.468620217663 98% => OK
syllable_count: 794.7 705.55239521 113% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 9.0 4.22255489022 213% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 50.5916989238 57.8364921388 87% => OK
Chars per sentence: 100.76 119.503703932 84% => OK
Words per sentence: 20.2 23.324526521 87% => OK
Discourse Markers: 4.24 5.70786347227 74% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.1573711911 0.218282227539 72% => OK
Sentence topic coherence: 0.048711063228 0.0743258471296 66% => OK
Sentence topic coherence SD: 0.0574280146406 0.0701772020484 82% => OK
Paragraph topic coherence: 0.0916050463762 0.128457276422 71% => OK
Paragraph topic coherence SD: 0.0349774017042 0.0628817314937 56% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.66 12.5979740519 93% => OK
dale_chall_readability_score: 8.16 8.32208582834 98% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.