The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the memorandum from the business manager of a television station, the author concludes to restore the time devoted to weather and local news in the late night show which was relegate by the national news. However, the author support his argument with three unwarranted assumptions that, if not substantiate, dramatically weakens the persuasiveness of the argument.
First of all, The author has no supporting evidence for the complaints received from viewers concerning the coverage of weather and local news. It is possible that, the complaints are very insignificant and not important. It is also possible that, these complaints are not associated with late night news program but, with news program from other time in the day. Author should be more specific about the complaint receipt before making justification for his conclusion.
Second of all, Author assumes that the local news program canceled their advertising contract because of the increased time in national news. Perhaps, Those companies canceled their contract because of economic situation in the country.
Maybe these companies canceled the contract because they got other advertising opportunity elsewhere. The author should do more research on why these local businesses are retracting their contract before arriving into conclusion with unfounded assumption.
Finally, Author assumes that restoring time devoted to weather and local news to formal level is only way to attract viewers to the program and to eschew loosing any further advertising revenues. They can introduce more attracting topics to their news program like, case study of social problems, talk show with politicians etc in order to entice viewers.
In sum, It may be possible to avoid loosing viewers and advertising revenue by restoring weather and local news time to its former level. Nevertheless, as we stands now, the argument is based on unfounded assumptions that renders the conclusion unpersuasive at best and specious at worst. Thus, author should provide evidences to support his view. Studying the complaints receipt, researching why local businesses are retracting from advertising and finding alternatives for viewer attraction may be some evidences.
| Post date | Users | Rates | Link to Content |
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| 2020-01-27 | jason123 | 69 | view |
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| 2020-01-03 | Navjot-kaur | 55 | view |
| 2019-12-29 | Reetin | 55 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 338 350
No. of Characters: 1832 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.288 4.7
Average Word Length: 5.42 4.6
Word Length SD: 2.823 2.4
No. of Words greater than 5 chars: 144 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.125 21.0
Sentence Length SD: 7.052 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.596 0.50
Sentence-Sentence Coherence: 0.099 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 178, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'relegated'.
Suggestion: relegated
...l news in the late night show which was relegate by the national news. However, the auth...
^^^^^^^^
Line 10, column 159, Rule ID: NON3PRS_VERB[2]
Message: The pronoun 'we' must be used with a non-third-person form of a verb: 'stand'
Suggestion: stand
...o its former level. Nevertheless, as we stands now, the argument is based on unfounded...
^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, may, nevertheless, second, so, thus, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1884.0 2260.96107784 83% => OK
No of words: 338.0 441.139720559 77% => More content wanted.
Chars per words: 5.57396449704 5.12650576532 109% => OK
Fourth root words length: 4.28774723029 4.56307096286 94% => OK
Word Length SD: 2.86395422717 2.78398813304 103% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.508875739645 0.468620217663 109% => OK
syllable_count: 576.9 705.55239521 82% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 39.187848882 57.8364921388 68% => OK
Chars per sentence: 117.75 119.503703932 99% => OK
Words per sentence: 21.125 23.324526521 91% => OK
Discourse Markers: 5.5625 5.70786347227 97% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.307440726831 0.218282227539 141% => OK
Sentence topic coherence: 0.108317796355 0.0743258471296 146% => OK
Sentence topic coherence SD: 0.140210976472 0.0701772020484 200% => OK
Paragraph topic coherence: 0.175010694183 0.128457276422 136% => OK
Paragraph topic coherence SD: 0.0929964374847 0.0628817314937 148% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 15.03 12.5979740519 119% => OK
dale_chall_readability_score: 8.88 8.32208582834 107% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.