The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director has decided to increase the marketing budget in order to reach more audience for he thinks that the public is not aware of his production company's films. he has reasoned that the review of his movies have become better than previous years but still fewer people attended his movies. I think that there are several unwarranted assumptions upon which the advertising director has based his conclusion. there are several questions, a couple of which I will be including in the coming paragraphs, that need to be answered in order to fully evaluate his recommendation.
Firstly, is the quality of every movie really good? In other words, does the quality of all of the movies meet the expectation of the public? The advertising director says that more percentage of reviewers have positively rated his 'specific' movies. this raises the question whether all of the movies are of good quality or not. The advertising director thinks that these specific movies represents all of the movies produced by his company. maybe some of the movies are good and these are the movies that the reviewers saw while other movies are not good. he does not talk about all of the movies. His mentioning of the word 'specific' suggests that, perhaps, many of his movies are not of good quality. Thus, the advertising director needs to answer the question regarding other movies. maybe the other movies are not good hence the people refused to watch Super Screen movie's produced movies.
Moreover, the advertising director does not mention by how much short was the present years attendance. The question that is needed to be asked here is how many people saw the movies in question this year and how many people saw these movies the previous year? The author does not mention any number. so, drawing any conclusion about decrease in the viewership would not be wise. To draw such analytical conclusion, one should be presented with numbers which are absent here. maybe the number of people who did not watch this production company's movies this year is not significantly less than the number of people who watched the movies in the previous year. The advertising director's argument depends on the assumption that there is drastic difference between the viewership in the previous year and the viewership this year. The author needs to answer this question so that the argument can be evaluated.
Finally, the author needs to answer whether the taste of the reviewers and the taste of public are alike. it maybe the case that the reviewers think that the movies are good but it does not reflect on the taste of public. perhaps the reviewers think that the movies are well produced in it's genre but the people want some other genre. this question needs to be answered.
In conclusion, the advertising director's argument, as it stands now, is significantly weakened by the above mentioned assumptions. If these assumptions prove to be unwarranted, then the author's recommendation is wrong. The advertising director needs to answer the above mentioned questions in order to fully evaluate his argument.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 517 350
No. of Characters: 2539 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.768 4.7
Average Word Length: 4.911 4.6
Word Length SD: 2.57 2.4
No. of Words greater than 5 chars: 178 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.722 21.0
Sentence Length SD: 16.107 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.375 0.35
Sentence-Para Coherence: 0.604 0.50
Sentence-Sentence Coherence: 0.153 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 180, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...aware of his production companys films. he has reasoned that the review of his mo...
^^
Line 1, column 214, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ilms. he has reasoned that the review of his movies have become better than previ...
^^
Line 1, column 427, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...sing director has based his conclusion. there are several questions, a couple of whic...
^^^^^
Line 3, column 89, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...od? In other words, does the quality of all of the movies meet the expectation of the publ...
^^^^^^^^^^
Line 3, column 250, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...e positively rated his specific movies. this raises the question whether all of the ...
^^^^
Line 3, column 262, Rule ID: WHETHER[5]
Message: Can you shorten this phrase to just 'whether', or rephrase the sentence to avoid "the question"?
Suggestion: whether
... rated his specific movies. this raises the question whether all of the movies are of good quality o...
^^^^^^^^^^^^^^^^^^^^
Line 3, column 283, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...ovies. this raises the question whether all of the movies are of good quality or not. The ...
^^^^^^^^^^
Line 3, column 399, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...s that these specific movies represents all of the movies produced by his company. maybe s...
^^^^^^^^^^
Line 3, column 442, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Maybe
... of the movies produced by his company. maybe some of the movies are good and these a...
^^^^^
Line 3, column 448, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...e movies produced by his company. maybe some of the movies are good and these are the movie...
^^^^^^^^^^^
Line 3, column 557, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...rs saw while other movies are not good. he does not talk about all of the movies. ...
^^
Line 3, column 580, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...es are not good. he does not talk about all of the movies. His mentioning of the word spec...
^^^^^^^^^^
Line 3, column 787, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Maybe
...er the question regarding other movies. maybe the other movies are not good hence the...
^^^^^
Line 5, column 87, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'years'' or 'year's'?
Suggestion: years'; year's
...ntion by how much short was the present years attendance. The question that is needed...
^^^^^
Line 5, column 302, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
...The author does not mention any number. so, drawing any conclusion about decrease ...
^^
Line 5, column 477, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Maybe
...ted with numbers which are absent here. maybe the number of people who did not watch ...
^^^^^
Line 7, column 107, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...wers and the taste of public are alike. it maybe the case that the reviewers think...
^^
Line 7, column 223, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
...oes not reflect on the taste of public. perhaps the reviewers think that the movies are...
^^^^^^^
Line 7, column 336, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...e but the people want some other genre. this question needs to be answered. In co...
^^^^
Line 9, column 187, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...tions prove to be unwarranted, then the authors recommendation is wrong. The advertisin...
^^^^^^^
Transition Words or Phrases used:
but, finally, first, firstly, hence, if, may, moreover, really, regarding, so, still, then, thus, well, while, i think, in conclusion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2592.0 2260.96107784 115% => OK
No of words: 517.0 441.139720559 117% => OK
Chars per words: 5.01353965184 5.12650576532 98% => OK
Fourth root words length: 4.76839952204 4.56307096286 104% => OK
Word Length SD: 2.62514375654 2.78398813304 94% => OK
Unique words: 204.0 204.123752495 100% => OK
Unique words percentage: 0.394584139265 0.468620217663 84% => More unique words wanted or less content wanted.
syllable_count: 799.2 705.55239521 113% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.2992783296 57.8364921388 66% => OK
Chars per sentence: 89.3793103448 119.503703932 75% => OK
Words per sentence: 17.8275862069 23.324526521 76% => OK
Discourse Markers: 5.13793103448 5.70786347227 90% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 20.0 5.25449101796 381% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 11.0 4.67664670659 235% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.212638825011 0.218282227539 97% => OK
Sentence topic coherence: 0.0631843327316 0.0743258471296 85% => OK
Sentence topic coherence SD: 0.0631257307533 0.0701772020484 90% => OK
Paragraph topic coherence: 0.111991305708 0.128457276422 87% => OK
Paragraph topic coherence SD: 0.0520072661203 0.0628817314937 83% => OK
Essay readability:
automated_readability_index: 11.1 14.3799401198 77% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 11.48 12.5979740519 91% => OK
dale_chall_readability_score: 6.98 8.32208582834 84% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.