Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The business manager from the television station claims that over the past year they have received complaints from viewers cocerned with the television station's lack of local news and weather coverage. This not only decreased viewers, but also affected local business advertising contracts by rebuffing them. Due to these changes the television station has decided to reinstate the previous devoted time it had for its local news, and weather. Although, this seems like a probable cause for the reinstating the its local news time, the information is not enough to proved that this is the sole reasong why viewers have declined.
It claims that it had complains from viewers in regards to weather and locals news coverage. However it doesn't specifiy if the complain was due to, lack of coverage, or too much coverage. What is also important here, is if the viewers are local viewers or are they outside of town. In order to justify this reason, there needs to be data that can be measured, and along with a series of surveys and interviews to be conducted for this to prove the exact cause of the claim, and how does it affects the viewing ratings.
These surveys can also be conducted to pin point why local business owners have decided to cancel their contracts with the televisio station. Perhaps there are other reasons why they didn't renew their contracts. Perhaps, they benefit more form other measures of advertisement, or they lack the money to renew these contracts. Another reason could be that, social media has a huge influence amongst advertisement, its individual, unique, and free. A survey needs to be conducted to reveal why the local business have refused to renew their advertisment contract.
Lastly, the surey should have interview based study in which it looks at the town's demographics. This can be an important factor in the moin of complaints. With generations changing, there are different needs and wants, especialy when it comes to entertainment, and local news. One can find this information in an instant with a use of a phone device or anything with access to the internet. In doing a interview based study, of the town, with a question in regard to what they would like to watch on their local news channel, they can find out exactly on how to get more viewers, if that is what they are looking for.
Everyday things are changing, and this can change a quotidian routine, like watching television news in the morning, to be substituted by a simple google search online. In order to keep a town like this content with its television coverages, analytical data needs to be conducted to pin point the cause of the complaints, and decline in viewers. A method of interview needs to be conducted with a set of specific questions pertaining to the towns television needs from its local television station.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 483 350
No. of Characters: 2299 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.688 4.7
Average Word Length: 4.76 4.6
Word Length SD: 2.542 2.4
No. of Words greater than 5 chars: 152 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23 21.0
Sentence Length SD: 9.17 7.5
Use of Discourse Markers (%): 0.286 0.12
Sentence-Text Coherence: 0.305 0.35
Sentence-Para Coherence: 0.535 0.50
Sentence-Sentence Coherence: 0.084 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 509, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'its'?
Suggestion: the; its
...ke a probable cause for the reinstating the its local news time, the information is not...
^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ole reasong why viewers have declined. It claims that it had complains from vie...
^^^
Line 2, column 49, Rule ID: IN_REGARD_TO[1]
Message: Use simply 'regarding' or 'with regard to'.
Suggestion: regarding; with regard to
...aims that it had complains from viewers in regards to weather and locals news coverage. Howev...
^^^^^^^^^^^^^
Line 2, column 96, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...ds to weather and locals news coverage. However it doesnt specifiy if the complain was ...
^^^^^^^
Line 2, column 107, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...er and locals news coverage. However it doesnt specifiy if the complain was due to, la...
^^^^^^
Line 2, column 126, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...coverage. However it doesnt specifiy if the complain was due to, lack of coverage, or too mu...
^^^^^^^^^^^^
Line 2, column 493, Rule ID: DOES_NP_VBZ[1]
Message: Did you mean 'affect'?
Suggestion: affect
...act cause of the claim, and how does it affects the viewing ratings. These survey...
^^^^^^^
Line 2, column 493, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'affect'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: affect
...act cause of the claim, and how does it affects the viewing ratings. These survey...
^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...w does it affects the viewing ratings. These surveys can also be conducted to p...
^^^^^
Line 3, column 188, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...erhaps there are other reasons why they didnt renew their contracts. Perhaps, they be...
^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...to renew their advertisment contract. Lastly, the surey should have interview ...
^^^^
Line 4, column 340, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... information in an instant with a use of a phone device or anything with access t...
^^
Line 4, column 407, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...g with access to the internet. In doing a interview based study, of the town, wit...
^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... if that is what they are looking for. Everyday things are changing, and this c...
^^^^^
Line 5, column 446, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'towns'' or 'town's'?
Suggestion: towns'; town's
...of specific questions pertaining to the towns television needs from its local televis...
^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... from its local television station.
^^^
Transition Words or Phrases used:
also, but, however, if, lastly, look, so, in regard to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2359.0 2260.96107784 104% => OK
No of words: 481.0 441.139720559 109% => OK
Chars per words: 4.90436590437 5.12650576532 96% => OK
Fourth root words length: 4.68313059816 4.56307096286 103% => OK
Word Length SD: 2.64182189899 2.78398813304 95% => OK
Unique words: 223.0 204.123752495 109% => OK
Unique words percentage: 0.463617463617 0.468620217663 99% => OK
syllable_count: 722.7 705.55239521 102% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 10.0 1.67365269461 597% => Less conjunction wanted as sentence beginning.
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 47.8232289216 57.8364921388 83% => OK
Chars per sentence: 112.333333333 119.503703932 94% => OK
Words per sentence: 22.9047619048 23.324526521 98% => OK
Discourse Markers: 2.57142857143 5.70786347227 45% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 16.0 5.25449101796 305% => Less language errors wanted.
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.218035018059 0.218282227539 100% => OK
Sentence topic coherence: 0.0746429261134 0.0743258471296 100% => OK
Sentence topic coherence SD: 0.0806301534143 0.0701772020484 115% => OK
Paragraph topic coherence: 0.135979348804 0.128457276422 106% => OK
Paragraph topic coherence SD: 0.108850768229 0.0628817314937 173% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.44 12.5979740519 91% => OK
dale_chall_readability_score: 8.24 8.32208582834 99% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.