The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
The decision made by the business manager of a television station above was made by certain assumptions and these need to be analyzed carefully so that the decision ends up correctly.In order to compensate for the losses he proposes to increase the time devoted to the local and weather news.But this assumptions and argument lack some of the evidences to prove it correct.
The business manager specified that decreasing the time periods of weather and local news increased the complaints from the viewers but he didn't mention how much time did the weather and local news decreased.It can be for 10 minutes or more than an hour.Without a proper assumption he can directly say that decreasing of the local news lead to the complaints.
He also mentioned that viewers were concerned with their stations coverage of weather and local news only because of the time length.But this also can't be true without any evidence.The viewers complaint because they found the coverage of the news very disturbing or effecting their life or thinking and effecting their political leader.The assumption made up there is not strong enough without any evidence.
He even mentioned that local businesses that used to advertise during late-nights news programs have just cancelled their advertising contracts with them but it can't be true .They can be many issues why they cancelled their advertising late night like they might be any issues between the television station and the local businesses which is not mentioned clearly in the argument.
Overall,the business manager should reconsider his assumptions in this situation and provide a better approach to increase their viewers and avoid losing future advertising revenues not only by restoring the time devoted to weather and local news to its former level but even by sorting out the problems or internal issues with the local businesses and should produce effective news in their local news.
- the way a message is delivered is often more important than the message itself 50
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- The following is a memorandum from the business manager of a television station.“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the co 63
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 5 15
No. of Words: 322 350
No. of Characters: 1604 1500
No. of Different Words: 158 200
Fourth Root of Number of Words: 4.236 4.7
Average Word Length: 4.981 4.6
Word Length SD: 2.563 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 97 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 64.4 21.0
Sentence Length SD: 1.96 7.5
Use of Discourse Markers (%): 1 0.12
Sentence-Text Coherence: 0.579 0.35
Sentence-Para Coherence: 1 0.50
Sentence-Sentence Coherence: 0.333 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 184, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: In
... so that the decision ends up correctly.In order to compensate for the losses he p...
^^
Line 1, column 293, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: But
...e devoted to the local and weather news.But this assumptions and argument lack some...
^^^
Line 1, column 297, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...voted to the local and weather news.But this assumptions and argument lack some of t...
^^^^
Line 1, column 332, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
....But this assumptions and argument lack some of the evidences to prove it correct. The b...
^^^^^^^^^^^
Line 1, column 366, Rule ID: IT_VBZ[1]
Message: Did you mean 'corrects'?
Suggestion: corrects
... lack some of the evidences to prove it correct. The business manager specified that...
^^^^^^^
Line 3, column 140, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... the complaints from the viewers but he didnt mention how much time did the weather a...
^^^^^
Line 3, column 209, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...id the weather and local news decreased.It can be for 10 minutes or more than an ...
^^
Line 3, column 233, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... news decreased.It can be for 10 minutes or more than an hour.Without a proper as...
^^
Line 3, column 256, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Without
...be for 10 minutes or more than an hour.Without a proper assumption he can directly say...
^^^^^^^
Line 5, column 134, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: But
...al news only because of the time length.But this also cant be true without any evid...
^^^
Line 5, column 148, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...ecause of the time length.But this also cant be true without any evidence.The viewer...
^^^^
Line 5, column 182, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
... also cant be true without any evidence.The viewers complaint because they found th...
^^^
Line 5, column 186, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...o cant be true without any evidence.The viewers complaint because they found the covera...
^^^^^^^
Line 5, column 337, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...ng and effecting their political leader.The assumption made up there is not strong ...
^^^
Line 7, column 162, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
... advertising contracts with them but it cant be true .They can be many issues why th...
^^^^
Line 7, column 162, Rule ID: IT_VBZ[1]
Message: Did you mean 'cants'?
Suggestion: cants
... advertising contracts with them but it cant be true .They can be many issues why th...
^^^^
Line 7, column 174, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... contracts with them but it cant be true .They can be many issues why they cancell...
^^
Line 7, column 176, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: They
...ontracts with them but it cant be true .They can be many issues why they cancelled t...
^^^^
Line 9, column 8, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...oned clearly in the argument. Overall,the business manager should reconsider his ...
^^^^
Transition Words or Phrases used:
also, but, if, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1630.0 2260.96107784 72% => OK
No of words: 313.0 441.139720559 71% => More content wanted.
Chars per words: 5.20766773163 5.12650576532 102% => OK
Fourth root words length: 4.20616286096 4.56307096286 92% => OK
Word Length SD: 2.72213097405 2.78398813304 98% => OK
Unique words: 156.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.498402555911 0.468620217663 106% => OK
syllable_count: 504.9 705.55239521 72% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 5.0 19.7664670659 25% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 62.0 22.8473053892 271% => The Avg. Sentence Length is relatively long.
Sentence length SD: 17.8952507666 57.8364921388 31% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 326.0 119.503703932 273% => Less chars_per_sentence wanted.
Words per sentence: 62.6 23.324526521 268% => Less words per sentence wanted.
Discourse Markers: 3.4 5.70786347227 60% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 19.0 5.25449101796 362% => Less language errors wanted.
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.374744582435 0.218282227539 172% => OK
Sentence topic coherence: 0.226299796332 0.0743258471296 304% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0728794519384 0.0701772020484 104% => OK
Paragraph topic coherence: 0.226299796332 0.128457276422 176% => OK
Paragraph topic coherence SD: 0.0728794519384 0.0628817314937 116% => OK
Essay readability:
automated_readability_index: 34.4 14.3799401198 239% => Automated_readability_index is high.
flesch_reading_ease: 8.55 48.3550499002 18% => Flesch_reading_ease is low.
smog_index: 13.0 7.1628742515 181% => OK
flesch_kincaid_grade: 27.5 12.197005988 225% => Flesch kincaid grade is high.
coleman_liau_index: 13.83 12.5979740519 110% => OK
dale_chall_readability_score: 10.14 8.32208582834 122% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 28.0 12.3882235529 226% => Linsear_write_formula is high.
gunning_fog: 26.8 11.1389221557 241% => Gunning_fog is high.
text_standard: 28.0 11.9071856287 235% => The average readability is very high. Good job!
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.