The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie Production Company is arguing that the decline in the viewers of their movie is due to the lack of promulgation of the positive reviews that they have received on their movies and thus requires a greater share in the budget to prevent a repetition in the upcoming year. While the reason for the decline of the movie-goers might be true, the argument does not provide a complete and sound justification for the same. Following are some of the assumptions made in the argument which needs to be brought under the light.
Firstly, the report provided by the marketing department of the production company states that the number of viewers of their movies are lower than there had been in any other year. But they do not provide with any data which tells us about the number of viewers of the whole movie industry in general. It can be possible that the trend of watching movie by visiting the theater has been declining. In the era where online streaming agencies are proliferating, it can be possible that the viewers have stopped taking troubles to visit cinemas for any movies altogether when a more comfortable alternative is present in front of them. This can be confirmed if the number of total movie goers also sees a sharp drop. This data is necessary for the argument to keep its point valid.
Furthermore, The argument says that the percentage of positive reviews about specific Super Screen produced movies have increased during the past year. Well, it can be possible that the percentage has been increased because only true fanatics of the production house have visited the movies. These reviews can belie the true quality of the movie because of originating from a biased mind. It is necessary to know if the reviews are generated by an impartial movie critic bodies or by some fawn of the production house to judge the true nature of the movie.
And finally, the arguments states that the problem lies not within the quality of their movies but in the lack of public awareness of the good reviews of the movie. But, it can be possible that the initial trailers and promotional events failed to create the necessary impact on the minds of the public so as to convince them to watch these movies. Even if a movie receives good reviews, if it fails to impress the public by their promos then it can lead to people giving a blind eye to the positive reviews and skip the movie. It is equally important to improve the quality of the movie and it cannot be neglected.
These above are some of the assumptions made by the advertising director and the Production Company should clear the same with the marketing department in order to be able to decide that whether the marketing department deserves a greater share from the budget or there can be a better alternative present to improve the situation.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 499 350
No. of Characters: 2329 1500
No. of Different Words: 217 200
Fourth Root of Number of Words: 4.726 4.7
Average Word Length: 4.667 4.6
Word Length SD: 2.505 2.4
No. of Words greater than 5 chars: 159 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.722 21.0
Sentence Length SD: 12.237 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.369 0.35
Sentence-Para Coherence: 0.577 0.50
Sentence-Sentence Coherence: 0.161 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 482, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...stification for the same. Following are some of the assumptions made in the argument which ...
^^^^^^^^^^^
Line 13, column 304, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...ssary impact on the minds of the public so as to convince them to watch these movies. Ev...
^^^^^^^^
Line 13, column 357, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ince them to watch these movies. Even if a movie receives good reviews, if it fa...
^^
Line 13, column 392, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...en if a movie receives good reviews, if it fails to impress the public by their ...
^^
Line 17, column 17, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...nnot be neglected. These above are some of the assumptions made by the advertising dir...
^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, furthermore, if, so, then, thus, well, while, as for, as to, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2379.0 2260.96107784 105% => OK
No of words: 499.0 441.139720559 113% => OK
Chars per words: 4.76753507014 5.12650576532 93% => OK
Fourth root words length: 4.72634191566 4.56307096286 104% => OK
Word Length SD: 2.54133028255 2.78398813304 91% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.430861723447 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 757.8 705.55239521 107% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 73.3136337177 57.8364921388 127% => OK
Chars per sentence: 132.166666667 119.503703932 111% => OK
Words per sentence: 27.7222222222 23.324526521 119% => OK
Discourse Markers: 5.94444444444 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.223299811793 0.218282227539 102% => OK
Sentence topic coherence: 0.0714691208567 0.0743258471296 96% => OK
Sentence topic coherence SD: 0.0654192908302 0.0701772020484 93% => OK
Paragraph topic coherence: 0.127998322468 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.0485593076527 0.0628817314937 77% => OK
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 10.68 12.5979740519 85% => OK
dale_chall_readability_score: 7.82 8.32208582834 94% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.