The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
At first glance the recommendation might be looked like the absolute solution. But there are lack of proofs that present the sufficient cause to go back to the previous program form. Some assumptions have been made without enough evidence and consideration.
Budgeting less time to weather and local news has been considered main reason for complaints received from viewers. There is no proof of complaining due to short news time on weather and local news. The complaints may be of varied aspects about weather and local news. For example most of the complaints might be due to bad quality or irrelevant news presented. What type of complaints have been received should be analyzed before makin decision.This assumption weakens his recommendation.
Another assumption has been made that advertising contracts has been cancelled due to low budget time for weather and local news. This is not sufficiently true because the reasons for cancellation have not investigated. The local business might get another source where advertising might be more effective for their businees. Without considering reasons it is not wise to blame short duration of relative news presesntation.
The conclusion is not justified because returning the previous level dose not gauruntee the attraction of advertisers. The advertisers have not provide any clue that tells more local news time will attract them. So this recommendation might not be effective without investigating the advertisers expectation.
Same assumptions have been made without sufficient evidence. The reasons should be found out by proper analsys. Strong evidence are needed to support the conclusion made at last. The recommendation may be inefffective due to it's poor judgment of the problems.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 272 350
No. of Characters: 1452 1500
No. of Different Words: 149 200
Fourth Root of Number of Words: 4.061 4.7
Average Word Length: 5.338 4.6
Word Length SD: 2.962 2.4
No. of Words greater than 5 chars: 100 100
No. of Words greater than 6 chars: 86 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 14.316 21.0
Sentence Length SD: 3.48 7.5
Use of Discourse Markers (%): 0.316 0.12
Sentence-Text Coherence: 0.325 0.35
Sentence-Para Coherence: 0.556 0.50
Sentence-Sentence Coherence: 0.089 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 447, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
...hould be analyzed before makin decision.This assumption weakens his recommendation. ...
^^^^
Line 13, column 145, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'provided'.
Suggestion: provided
...f advertisers. The advertisers have not provide any clue that tells more local news tim...
^^^^^^^
Line 13, column 285, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'advertisers'' or 'advertiser's'?
Suggestion: advertisers'; advertiser's
... be effective without investigating the advertisers expectation. Same assumptions have...
^^^^^^^^^^^
Transition Words or Phrases used:
but, first, if, look, may, so, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 11.0 28.8173652695 38% => OK
Preposition: 31.0 55.5748502994 56% => More preposition wanted.
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1498.0 2260.96107784 66% => OK
No of words: 271.0 441.139720559 61% => More content wanted.
Chars per words: 5.52767527675 5.12650576532 108% => OK
Fourth root words length: 4.05734859645 4.56307096286 89% => OK
Word Length SD: 3.07372321525 2.78398813304 110% => OK
Unique words: 146.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.538745387454 0.468620217663 115% => OK
syllable_count: 451.8 705.55239521 64% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 14.0 22.8473053892 61% => The Avg. Sentence Length is relatively short.
Sentence length SD: 21.6115286767 57.8364921388 37% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 78.8421052632 119.503703932 66% => OK
Words per sentence: 14.2631578947 23.324526521 61% => OK
Discourse Markers: 2.21052631579 5.70786347227 39% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.209692909844 0.218282227539 96% => OK
Sentence topic coherence: 0.0720805056244 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0958511809025 0.0701772020484 137% => OK
Paragraph topic coherence: 0.110214722674 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0979859409664 0.0628817314937 156% => OK
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 48.81 48.3550499002 101% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 14.2 12.5979740519 113% => OK
dale_chall_readability_score: 8.0 8.32208582834 96% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 7.6 11.1389221557 68% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.