Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
The manager speculates the reason that the advertising contracts was canceled by the local businesses, is because of the decrease in the length of weather and local news. And he even suggests that by restoring the former length of weather and local news, his television station would attract more viewers. However, I disagree with the statement since the manager commits several fallacies and leaps to a unwarranted conclution.
Firstly, the writer fails to specify the reason why the advertising contracts was canceled. It can be actively terminated by local businesses with dissatisfaction about the station's changing policy, as the manager implicitly assumed. Nevertheless, the contracts itself can be expired due to the cooperation were just end or the local businesses were just limiting their budgets or simply bankrupted, maybe because of the economic recession among their country. We cannot sure the real reason of them to cancel the contracts, so it make the policy suggested by the manager questionable.
Also, the manager finds most of complaints received were about the weather and local news so believes more viewers would attracted if they devote more time on those news just as before. However, he doesn't specify what the complaints were all about. What if the complains were viewers' dissatisfaction regarding the bad quality of weather and local news? We do need more details of these complains so that we can discuss the policy further.
To sum up, I consider the conclusion in the memorandum is somewhat questionable, because the manager only tells us superficial phenomenon he observed. I believe he should make a thoroughgoing investigation in regards of the reasons of contracts canceling between local businesses and contents in the complaints.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 281 350
No. of Characters: 1461 1500
No. of Different Words: 149 200
Fourth Root of Number of Words: 4.094 4.7
Average Word Length: 5.199 4.6
Word Length SD: 2.911 2.4
No. of Words greater than 5 chars: 113 100
No. of Words greater than 6 chars: 96 80
No. of Words greater than 7 chars: 59 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.615 21.0
Sentence Length SD: 6.709 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.388 0.35
Sentence-Para Coherence: 0.603 0.50
Sentence-Sentence Coherence: 0.18 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 403, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... commits several fallacies and leaps to a unwarranted conclution. Firstly, th...
^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nd leaps to a unwarranted conclution. Firstly, the writer fails to specify the...
^^
Line 3, column 534, Rule ID: IT_VBZ[1]
Message: Did you mean 'makes'?
Suggestion: makes
... of them to cancel the contracts, so it make the policy suggested by the manager que...
^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...uggested by the manager questionable. Also, the manager finds most of complain...
^^
Line 5, column 27, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the complaints') or simply say ''most complaints''.
Suggestion: most of the complaints; most complaints
...estionable. Also, the manager finds most of complaints received were about the weather and loc...
^^^^^^^^^^^^^^^^^^
Line 5, column 124, Rule ID: DID_BASEFORM[1]
Message: The verb 'would' requires the base form of the verb: 'attract'
Suggestion: attract
...cal news so believes more viewers would attracted if they devote more time on those news ...
^^^^^^^^^
Line 5, column 162, Rule ID: THIS_NNS[2]
Message: Did you mean 'this news' or 'those newses'?
Suggestion: this news; those newses
...d attracted if they devote more time on those news just as before. However, he doesnt spec...
^^^^^^^^^^
Line 5, column 201, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... those news just as before. However, he doesnt specify what the complaints were all ab...
^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...at we can discuss the policy further. To sum up, I consider the conclusion in ...
^^
Line 7, column 209, Rule ID: IN_REGARD_TO[1]
Message: Use simply 'regarding' or 'with regard to'.
Suggestion: regarding; with regard to
...ould make a thoroughgoing investigation in regards of the reasons of contracts canceling betw...
^^^^^^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, however, if, may, nevertheless, regarding, so, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 35.0 55.5748502994 63% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1494.0 2260.96107784 66% => OK
No of words: 280.0 441.139720559 63% => More content wanted.
Chars per words: 5.33571428571 5.12650576532 104% => OK
Fourth root words length: 4.09062348924 4.56307096286 90% => OK
Word Length SD: 2.98160816421 2.78398813304 107% => OK
Unique words: 153.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.546428571429 0.468620217663 117% => OK
syllable_count: 464.4 705.55239521 66% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 42.9653775573 57.8364921388 74% => OK
Chars per sentence: 114.923076923 119.503703932 96% => OK
Words per sentence: 21.5384615385 23.324526521 92% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.198881553313 0.218282227539 91% => OK
Sentence topic coherence: 0.0735687037849 0.0743258471296 99% => OK
Sentence topic coherence SD: 0.0873453487226 0.0701772020484 124% => OK
Paragraph topic coherence: 0.118168866635 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.0929241309891 0.0628817314937 148% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.69 12.5979740519 109% => OK
dale_chall_readability_score: 9.08 8.32208582834 109% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.