The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
Namen and Roscoe are both fashion stores in the city of Winston, looking to open a new store in the suburbs of Salem. Both stores make bold justifications about why their store would be successful in Salem. However, Namen and Roscoe jump to conclusions for the Salem demographic, which was not rooted in any type of research.
First, there are certain questions that should be answered about the growing suburb of Salem. While we know it is a suburb, has grown over 50% in the last three years, and the median income is $75,000, both Namen and Roscoe make bold assumptions about the type of people living in Salem. Some important questions we would have to ask to get a more accurate picture is what the cost of living is in Salem versus Winston, the population demographics (age, race, occupations, etc)., and what the median income of Namen and Roscoe's usual shopper is.
To specifically address claims Namen made, Namen's executives say that people would be more willing to spend money on clothing as their income increases. While that may or may not be the case, Namen would have to be more familiar with the population of Salem and what their spending habits are. It is possible that residents of Salem, while experiencing a rise in income, could be saving for or buying cars, houses, or are looking to start a family. Just because their income is increasing, does not mean that they would be more willing to spend money on clothes.
As for Roscoe, their executives believe that the suburbs are more family oriented, so their more affordable fashion options should be more attractive to that demographic. Though this may be the case, it is impossible to say whether this is true without more information. Most importantly, we would have to know more about Salem's population. Just because we know that Salem is a suburb, this does not necessarily mean that there are families. For example, the population might be composed of new graduates who have found jobs in the area, or older people who have grandchildren.
Namen and Roscoe should not project the success of their potential Salem store to the success of their sales and buyer demographics in Winston. Winston and Salem may have very different demographics with regard to population size, income range, and buyer behavior. Both Namen and Roscoe would have to dedicate more time to researching their target population before deciding whether to open a new store in Salem.
| Post date | Users | Rates | Link to Content |
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| 2020-01-23 | jason123 | 49 | view |
| 2019-12-14 | bstergios55@yahoo.com | 55 | view |
| 2019-11-28 | Venkateshwar | 63 | view |
| 2019-11-10 | Raian Islam | 42 | view |
| 2019-11-10 | Raian Islam | 42 | view |
- Undergraduate students majoring in Business or in the Sciences should not be required to take any courses in the Humanities since those courses won’t benefit their future careers. 58
- The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the gr 63
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 415 350
No. of Characters: 1963 1500
No. of Different Words: 178 200
Fourth Root of Number of Words: 4.513 4.7
Average Word Length: 4.73 4.6
Word Length SD: 2.487 2.4
No. of Words greater than 5 chars: 124 100
No. of Words greater than 6 chars: 83 80
No. of Words greater than 7 chars: 51 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.056 21.0
Sentence Length SD: 7.728 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.373 0.35
Sentence-Para Coherence: 0.591 0.50
Sentence-Sentence Coherence: 0.149 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
first, however, if, look, may, so, while, as for, for example, with regard to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2031.0 2260.96107784 90% => OK
No of words: 415.0 441.139720559 94% => More content wanted.
Chars per words: 4.89397590361 5.12650576532 95% => OK
Fourth root words length: 4.51348521516 4.56307096286 99% => OK
Word Length SD: 2.57272900503 2.78398813304 92% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.443373493976 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 631.8 705.55239521 90% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 42.0174860719 57.8364921388 73% => OK
Chars per sentence: 112.833333333 119.503703932 94% => OK
Words per sentence: 23.0555555556 23.324526521 99% => OK
Discourse Markers: 4.27777777778 5.70786347227 75% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.230252378672 0.218282227539 105% => OK
Sentence topic coherence: 0.0912799052809 0.0743258471296 123% => OK
Sentence topic coherence SD: 0.0816666824057 0.0701772020484 116% => OK
Paragraph topic coherence: 0.157613636153 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0654796486009 0.0628817314937 104% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.38 12.5979740519 90% => OK
dale_chall_readability_score: 7.67 8.32208582834 92% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.