The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
A business manager of a television station recommended that they should go back to their original allocated time for weather and local news inorder to get more viewers and advertising revenues. In support of this statement, the snubbing of adervtisements of a few local businesses and the complaints of the viewers were stated. The statement of the manager has a few assumptions , if the assumptions are left unanswered, they will weaken the argument.
At first, local businesses rescinded their advertising contracts with the television station. The argument rests on the primary assumption of this event is that because of the dearth of time in local news of the television, they (the local businesses) withdrew their advertisements. There may be several other reasons behind it , such as: the economy of the particular area may have significantly dropped. Therefore, these businesses may not be able to financial cope up with the additional advertising money. Another reason may work , which is the advertisements in the last years had worked so broadly that the businesses do not need more advertisements. Their targeted customers already has the knowledge of them. Additionally, they may have found other sources of advertising which are proving to be more effective. If these are true, then the argument is significantly weakened.
Furthermore, there were complaints from the viewers of the shortage of local and weather news. This statement also needs some proper evidence to be backed up. It was vaguely defined that there were complaints. There were no proper number or percentage associated with it. There may have been ten or hundred of complaints. There has to be a solid empirical analysis about the complaints. We can not truely say anything about this factor without assessing the complaints from a methodological view. The complaints may have been from the people who are only interested in local news, but not in the state or nationwide news. Making these complaints a biased speculation, which should not be taken into account. Even if the complaints have proper empirical back up, still it is not enough because complaints do not predict the actual behaviours of the viewers. Maybe, even if the time allotment were restated, they may not watch it. Ergo, these needs proper evidence.
In conclusion, the argument is flawed with numerous unwarranted assumptions which need adequate evidences to make a cogent case.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 390 350
No. of Characters: 1991 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.444 4.7
Average Word Length: 5.105 4.6
Word Length SD: 2.913 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.25 21.0
Sentence Length SD: 6.954 7.5
Use of Discourse Markers (%): 0.583 0.12
Sentence-Text Coherence: 0.285 0.35
Sentence-Para Coherence: 0.442 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 379, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ent of the manager has a few assumptions , if the assumptions are left unanswered,...
^^
Line 4, column 326, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...e may be several other reasons behind it , such as: the economy of the particular ...
^^
Line 4, column 532, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...vertising money. Another reason may work , which is the advertisements in the last...
^^
Line 6, column 300, Rule ID: NODT_DOZEN[1]
Message: Use simply: 'a hundred'.
Suggestion: a hundred
...ted with it. There may have been ten or hundred of complaints. There has to be a solid ...
^^^^^^^
Line 6, column 323, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...have been ten or hundred of complaints. There has to be a solid empirical analysis ab...
^^^^^
Transition Words or Phrases used:
also, but, first, furthermore, if, may, so, still, then, therefore, as to, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2050.0 2260.96107784 91% => OK
No of words: 390.0 441.139720559 88% => More content wanted.
Chars per words: 5.25641025641 5.12650576532 103% => OK
Fourth root words length: 4.44391917772 4.56307096286 97% => OK
Word Length SD: 3.00503627147 2.78398813304 108% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 642.6 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.7655285493 57.8364921388 72% => OK
Chars per sentence: 85.4166666667 119.503703932 71% => OK
Words per sentence: 16.25 23.324526521 70% => OK
Discourse Markers: 4.04166666667 5.70786347227 71% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.187593809227 0.218282227539 86% => OK
Sentence topic coherence: 0.0520103671784 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0770803881273 0.0701772020484 110% => OK
Paragraph topic coherence: 0.110430070033 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0716960848106 0.0628817314937 114% => OK
Essay readability:
automated_readability_index: 11.5 14.3799401198 80% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 12.93 12.5979740519 103% => OK
dale_chall_readability_score: 8.03 8.32208582834 96% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.