Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
While the opening of a new Nature’s Way franchise in Plainsville might be a success and have only positive outcomes, the author fails to make a cogent case when it comes to fundamenting the reasons that would lead to this success and does not show any significant proof to his assumptions. Even though the correlations stated are logical, there are hidden and unsaid factors that would require more attention.
The first unsupported assumption is that Nature’s Way will be successful just because Plainsville’s residents lead healthy lifestyles and other “healthy and workout stores” are finding success in the town. Contradictory to what the author states, this might become a big challenge to overcome, especially if residents are satisfied and loyal customers to the stores that are already there. Nature’s Way would have to invest a lot in marketing and learn how to attract customers.
Another assumption made by the author is that the town’s schoolchildren represent a new generation of potential customers. Even though it is easy to understand why one would think that, there is no way to guarantee that kids will maintain the healthy lifestyle as adults. Nonetheless, even if they actually grow up to be healthy and fit, it is also impossible to make sure that Plainsville’s children will choose to stay in the town forever. If the majority of the kids choose to live elsewhere as they grow up, Nature’s Way will not be able to count of this “next generation of customers”.
Another assumption made by the author is that, because the residents follow a healthy lifestyle they automatically be attracted to Nature’s Way products. Even though being fit is one important matter for this store’s customers, it is also important to realize that the cultural and financial background of the customers is extremely relevant. It important to assure that the products are not only within the financial reality for the town’s residents, but also to make sure that the products will be appreciated by the customers.
In conclusion, before opening a new franchise in Plainsville, Nature’s Way should not only investigate more about the residents cultural and financial background but also make sure that they would actually see the opening of a new store with good eyes. It is also important to be realistic about the future of the town’s schoolchildren and acknowledge that there is no way to guarantee that they will be future customers.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 402 350
No. of Characters: 1999 1500
No. of Different Words: 169 200
Fourth Root of Number of Words: 4.478 4.7
Average Word Length: 4.973 4.6
Word Length SD: 2.838 2.4
No. of Words greater than 5 chars: 143 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 66 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.714 21.0
Sentence Length SD: 8.827 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.379 0.35
Sentence-Para Coherence: 0.379 0.50
Sentence-Sentence Coherence: 0.072 0.07
Number of Paragraphs: 1 5
Transition Words or Phrases used:
actually, also, but, first, if, nonetheless, so, while, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2072.0 2260.96107784 92% => OK
No of words: 402.0 441.139720559 91% => More content wanted.
Chars per words: 5.15422885572 5.12650576532 101% => OK
Fourth root words length: 4.47771567384 4.56307096286 98% => OK
Word Length SD: 3.0203594527 2.78398813304 108% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.437810945274 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 638.1 705.55239521 90% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 50.8302497113 57.8364921388 88% => OK
Chars per sentence: 148.0 119.503703932 124% => OK
Words per sentence: 28.7142857143 23.324526521 123% => OK
Discourse Markers: 4.92857142857 5.70786347227 86% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.275666703667 0.218282227539 126% => OK
Sentence topic coherence: 0.102000453567 0.0743258471296 137% => OK
Sentence topic coherence SD: 0.0663369038408 0.0701772020484 95% => OK
Paragraph topic coherence: 0.172593540031 0.128457276422 134% => OK
Paragraph topic coherence SD: 0.0383611333373 0.0628817314937 61% => OK
Essay readability:
automated_readability_index: 17.2 14.3799401198 120% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 13.18 12.5979740519 105% => OK
dale_chall_readability_score: 8.17 8.32208582834 98% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.