Over the last decades advertising has grown into one of the most powerful industries, capable of generating new professional figures as well as enormous revenues. Since advertising has made it into our daily life, many have concerns whether this has positive or negative effects on our society. In this essay I will briefly examine the earmarks of an effective advertisement and explain why I believe that advertising has a positive impact on our society.
The history of advertising is as long as compelling. At the dawn of its time, ads were tiny and confined in the last newspapers' pages. From the beginning thus, ads had to be short, captivating and focused. These traits are at the basis of modern advertising too. With the technological development, advertisement have changed too. Thanks to visual effect, sounds, computer graphic ads are now more effective and some of them are true pieces of art. The main aim of an ad is basically to boost sales. The trick behind it is to convince customers that they desperately need a product. An advertisement is therefore effective when it strokes the inmost desire of the audience. Studies have shown that when it comes to advertising, we feel first and think later so that the most powerful ads aim directly to our hearth, passions,, hopes and fears.
In the wake of the facts mentioned above, many fear the power of advertising. They claim that ads have the potential of steering customers toward unnecessary purchasing. To some extent, they have a point. On TV, on the radio and above all on the Internet, there is a massive presence of ads. Speaking of the Internet, advertisements have become so precise that they generate targeted suggestions based on users' activity. Concerns about invasion of privacy have risen among many people but we also should say that with some simple clicks it is possible to delete information about our preferences.
On the other hand, I would like to highlight the benefits advertising has on our society. Firstly, it has created an avalanche of professional figures, from computer programmer to video editor to sales representative. Secondly, advertising support customers in the choice of the most suitable product. Advertising is vital for a free market because it boosts competition among companies which in turn leads to high quality products. Thirdly, no one is forced to follow what ads suggest to do. Ads can be easily skipped away by switching channel or closing pop-ups windows.
In conclusion I strongly believe that advertising has a positive influence on our society, since it helps us to compare products and it recommends useful items we can rely on in our daily life. Furthermore it creates also several job vacations, which in turn has an overall beneficial impact on our economy as well.
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Grammar and spelling errors:
Line 3, column 825, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive commas
Suggestion: ,
...ads aim directly to our hearth, passions,, hopes and fears. In the wake of the ...
^^
Line 5, column 43, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun fear seems to be countable; consider using: 'many fears'.
Suggestion: many fears
... the wake of the facts mentioned above, many fear the power of advertising. They claim th...
^^^^^^^^^
Line 5, column 406, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'users'' or 'user's'?
Suggestion: users'; user's
... generate targeted suggestions based on users activity. Concerns about invasion of pr...
^^^^^
Line 7, column 479, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggest doing'.
Suggestion: suggest doing
...ly, no one is forced to follow what ads suggest to do. Ads can be easily skipped away by swit...
^^^^^^^^^^^^^
Line 9, column 195, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Furthermore,
...items we can rely on in our daily life. Furthermore it creates also several job vacations, ...
^^^^^^^^^^^
Transition Words or Phrases used:
also, briefly, but, first, firstly, furthermore, if, second, secondly, so, therefore, third, thirdly, thus, well, in conclusion, speaking of, as well as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 44.0 24.0651302605 183% => Less pronouns wanted
Preposition: 73.0 41.998997996 174% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 2338.0 1615.20841683 145% => OK
No of words: 464.0 315.596192385 147% => Less content wanted.
Chars per words: 5.03879310345 5.12529762239 98% => OK
Fourth root words length: 4.64119157421 4.20363070211 110% => OK
Word Length SD: 2.89470063491 2.80592935109 103% => OK
Unique words: 259.0 176.041082164 147% => OK
Unique words percentage: 0.558189655172 0.561755894193 99% => OK
syllable_count: 754.2 506.74238477 149% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 14.0 4.76152304609 294% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 27.0 16.0721442886 168% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.0150211561 49.4020404114 85% => OK
Chars per sentence: 86.5925925926 106.682146367 81% => OK
Words per sentence: 17.1851851852 20.7667163134 83% => OK
Discourse Markers: 6.33333333333 7.06120827912 90% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 5.0 5.01903807615 100% => OK
Sentences with positive sentiment : 15.0 8.67935871743 173% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 8.0 3.4128256513 234% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193856821878 0.244688304435 79% => OK
Sentence topic coherence: 0.0511936371472 0.084324248473 61% => OK
Sentence topic coherence SD: 0.0460465130271 0.0667982634062 69% => OK
Paragraph topic coherence: 0.108509126241 0.151304729494 72% => OK
Paragraph topic coherence SD: 0.0535746974395 0.056905535591 94% => OK
Essay readability:
automated_readability_index: 10.9 13.0946893788 83% => Automated_readability_index is low.
flesch_reading_ease: 54.22 50.2224549098 108% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 9.9 11.3001002004 88% => OK
coleman_liau_index: 11.66 12.4159519038 94% => OK
dale_chall_readability_score: 8.8 8.58950901804 102% => OK
difficult_words: 127.0 78.4519038076 162% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.