The following is a memorandum from the business manager of a television station. “Over the past year, our late night news program has devoted increase time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The recommendation provided by the business manager of the television (tv) station to restore the time devoted to weather and local news as a result of evidences such as increased complaints from viewers and reduced number of advertisers seems to be valid when observed on a pheripheral level. However, before this recommendation can be fully evaluated to be a valid solution to the existing problem, various evidences muct be presented and analysed.
Firstly, the business manager did not state clearly the details of the complaints received from the viewers. Though, he stated that the complaints were concerned with the station's coverage of weather and local news, he didnt state if the complaints had to do with increased time spent on airing those programs. Basically, different complaints could arise, ranging from too much time being spent on airing them, lack of clarity of the message passed, lateness on the part of the tv station and so on. If any of this reasons order than increased time constituted the complaints from the viewers, then the business manager's argument would be greatly weakened.
Furthermore, the business manager, in his argument, failed to present reasons why the advertisers have cancelled their contracts with them. various reasons could lead to the cancellation of contracts by the advertisers. For example, an advertiser could cancel a contract if he is not getting the desired coverage or reach from that particular tv station. A contract could also be cancelled on the basis of unfavourable terms of services, poor advertisement quality, or even an increased advertising fee. These, and many more are valid reasons why an advertising contract could be cancelled. Thus, the business manager needs to provide further evidence that the cancelled contracts had to do with the new program schedule, thus the argument can be further evaluated.
Also, the business manager needs to provide a clear evidence of the number of viewers that watched the late-night news program before the change and the number of viewers that watched the late-night news program after the change. This would give a clear indication on whether the number of viewers actually increased, dropped or remained constant after the change. By so doing, the effect that the change has on the number of viewers would be clearly seen and the recommendation that returning to the previous program schedule would attract more viewers would be better evaluated.
In conclusion, the business managers recommendation that the time previously devoted to weather and local news be restored may be valid, but this recommendation cannot be properly and logically evaluated until the above evidences have been presented and analysed.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-10-20 | Imaluvtom | 68 | view |
| 2020-07-13 | vithikasalomi | 68 | view |
| 2020-06-23 | vithikasalomi | 50 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 10 2
No. of Sentences: 15 15
No. of Words: 434 350
No. of Characters: 2245 1500
No. of Different Words: 189 200
Fourth Root of Number of Words: 4.564 4.7
Average Word Length: 5.173 4.6
Word Length SD: 2.796 2.4
No. of Words greater than 5 chars: 174 100
No. of Words greater than 6 chars: 152 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.933 21.0
Sentence Length SD: 8.933 7.5
Use of Discourse Markers (%): 0.933 0.12
Sentence-Text Coherence: 0.371 0.35
Sentence-Para Coherence: 0.417 0.50
Sentence-Sentence Coherence: 0.206 0.07
Number of Paragraphs: 2 5
Grammar and spelling errors:
Line 2, column 171, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... the complaints were concerned with the stations coverage of weather and local news, he ...
^^^^^^^^
Line 2, column 219, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... coverage of weather and local news, he didnt state if the complaints had to do with ...
^^^^^
Line 2, column 612, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...nts from the viewers, then the business managers argument would be greatly weakened. F...
^^^^^^^^
Line 3, column 141, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Various
...ve cancelled their contracts with them. various reasons could lead to the cancellation ...
^^^^^^^
Line 6, column 29, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...aluated. In conclusion, the business managers recommendation that the time previously...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, furthermore, however, if, may, so, then, thus, for example, in conclusion, such as, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2293.0 2260.96107784 101% => OK
No of words: 434.0 441.139720559 98% => OK
Chars per words: 5.28341013825 5.12650576532 103% => OK
Fourth root words length: 4.56428161445 4.56307096286 100% => OK
Word Length SD: 2.85743364805 2.78398813304 103% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.453917050691 0.468620217663 97% => OK
syllable_count: 704.7 705.55239521 100% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 57.9247558799 57.8364921388 100% => OK
Chars per sentence: 143.3125 119.503703932 120% => OK
Words per sentence: 27.125 23.324526521 116% => OK
Discourse Markers: 8.25 5.70786347227 145% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.267249439259 0.218282227539 122% => OK
Sentence topic coherence: 0.0947131870898 0.0743258471296 127% => OK
Sentence topic coherence SD: 0.0947364420972 0.0701772020484 135% => OK
Paragraph topic coherence: 0.170044466433 0.128457276422 132% => OK
Paragraph topic coherence SD: 0.0846236594337 0.0628817314937 135% => OK
Essay readability:
automated_readability_index: 17.0 14.3799401198 118% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 13.64 12.5979740519 108% => OK
dale_chall_readability_score: 8.5 8.32208582834 102% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.