Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The directior of the Super Screen Movie Production Company stated a response in the memo that they are going to allocate a greater share in advertising for public reach as they have fewer number of audience for watching movies. According to their claim, their quality of of movies are not a problem as reviews are positive rather advertising needs to be more emphasized. While it is possible that author's contention is true and that advertising needs greater share for more public reach; his or her agruement ,as it stands now, rest on the three unstated assumptions that weaken the arguements persuasiveness.
Firstly, the author assumes that the past year trend will follow on the rest of following years. It may be a case that people have not attended movie theaters for any pandemic condition like for COVID19 where it was necessary to maintain social distancing which would not be possible if they are going to watch movies out. Therefore, when this type of unavoidable conditions appear, increasing share in advertisement will not provide any solutions rather they can release the movies on online platform or others.
Secondly, the author assumes that parcentage of movie reviews actually dictates the quality of the movie. But what if the people are not satisfied with the movies and thats why they have not given the reviews. In that case, only a few people just gave positive reviews and for that the parcentage maybe showing a greater number. In that case, movie qualities are a vital term for reaching out more people as people wants to watch good movies. In addition what if there are other movie production companies which are making more good qualites movies and people are watching. So the advertising director may work more on imrpoving the qualities of their movies with addition to advertisement.
Thirdly, the author assumes allocating a greater share for advertisement will make people more enthusiast about watching movies from Super Screen Movie Production Company. What if their advertisement of good movies are not making people enthusiast about watching movies. Like people of that certain area are interested in more online platforms and series rather than movies. Therefore increasing advertisement will not solve that problem
In conclusion, the author needs to think again for increasing advertisement.
| Post date | Users | Rates | Link to Content |
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 84, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...duction Company stated a response in the memo that they are going to allocate a g...
^^
Line 1, column 255, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tching movies. According to their claim, their quality of of movies are not a pro...
^^
Line 1, column 271, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: of
...ccording to their claim, their quality of of movies are not a problem as reviews are...
^^^^^
Line 1, column 511, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... more public reach; his or her agruement ,as it stands now, rest on the three unst...
^^
Line 3, column 226, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... like for COVID19 where it was necessary to maintain social distancing which woul...
^^
Line 5, column 168, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...e are not satisfied with the movies and thats why they have not given the reviews. In...
^^^^^
Line 5, column 444, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...e as people wants to watch good movies. In addition what if there are other movie ...
^^
Line 5, column 447, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[2]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: addition,
...s people wants to watch good movies. In addition what if there are other movie productio...
^^^^^^^^
Line 7, column 377, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...latforms and series rather than movies. Therefore increasing advertisement will not solve...
^^^^^^^^^
Transition Words or Phrases used:
actually, but, first, firstly, if, may, second, secondly, so, therefore, third, thirdly, thus, while, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1969.0 2260.96107784 87% => OK
No of words: 378.0 441.139720559 86% => More content wanted.
Chars per words: 5.20899470899 5.12650576532 102% => OK
Fourth root words length: 4.40933352052 4.56307096286 97% => OK
Word Length SD: 2.71150599745 2.78398813304 97% => OK
Unique words: 175.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.462962962963 0.468620217663 99% => OK
syllable_count: 612.0 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 48.2706804774 57.8364921388 83% => OK
Chars per sentence: 123.0625 119.503703932 103% => OK
Words per sentence: 23.625 23.324526521 101% => OK
Discourse Markers: 8.0 5.70786347227 140% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.247548610526 0.218282227539 113% => OK
Sentence topic coherence: 0.0899161993349 0.0743258471296 121% => OK
Sentence topic coherence SD: 0.0696396889335 0.0701772020484 99% => OK
Paragraph topic coherence: 0.129482580819 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0722029074519 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 84, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...duction Company stated a response in the memo that they are going to allocate a g...
^^
Line 1, column 255, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tching movies. According to their claim, their quality of of movies are not a pro...
^^
Line 1, column 271, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: of
...ccording to their claim, their quality of of movies are not a problem as reviews are...
^^^^^
Line 1, column 511, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... more public reach; his or her agruement ,as it stands now, rest on the three unst...
^^
Line 3, column 226, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... like for COVID19 where it was necessary to maintain social distancing which woul...
^^
Line 5, column 168, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...e are not satisfied with the movies and thats why they have not given the reviews. In...
^^^^^
Line 5, column 444, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...e as people wants to watch good movies. In addition what if there are other movie ...
^^
Line 5, column 447, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[2]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: addition,
...s people wants to watch good movies. In addition what if there are other movie productio...
^^^^^^^^
Line 7, column 377, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...latforms and series rather than movies. Therefore increasing advertisement will not solve...
^^^^^^^^^
Transition Words or Phrases used:
actually, but, first, firstly, if, may, second, secondly, so, therefore, third, thirdly, thus, while, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1969.0 2260.96107784 87% => OK
No of words: 378.0 441.139720559 86% => More content wanted.
Chars per words: 5.20899470899 5.12650576532 102% => OK
Fourth root words length: 4.40933352052 4.56307096286 97% => OK
Word Length SD: 2.71150599745 2.78398813304 97% => OK
Unique words: 175.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.462962962963 0.468620217663 99% => OK
syllable_count: 612.0 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 48.2706804774 57.8364921388 83% => OK
Chars per sentence: 123.0625 119.503703932 103% => OK
Words per sentence: 23.625 23.324526521 101% => OK
Discourse Markers: 8.0 5.70786347227 140% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.247548610526 0.218282227539 113% => OK
Sentence topic coherence: 0.0899161993349 0.0743258471296 121% => OK
Sentence topic coherence SD: 0.0696396889335 0.0701772020484 99% => OK
Paragraph topic coherence: 0.129482580819 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0722029074519 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.